DIGITAL VIETNAM

41

54

60

81

84

86

4

11

42

37

58

31

Smart TV

iPad /Tablet

Desktop

Laptop

Home WIFI

Smartphone

Digital Ownership 20132016

TREND 1: URBAN EXPLOSION OF DIGITAL

In a short four years, all that is smart / communications driven has exploded. Consumers are craving connectivity / info / entertainment via personalized gadgets…

TREND 2: PURCHASING FOR SELF FULLFILLMENT “CONFIDENCE”

All things that give pleasure for work, rest and play are now key purchase items

82%

47%

42%

40%

14%

12%

7%

5%

Smartphone

Laptop

Motorbike

Smart TV

House

Apartment

New Car

Used car

TREND 3: SMARTPHONE CONVERGENCE AS EVERYTHING DEVICE

51 52 53 54 5556

3238 43

4853

56

2932

3538

42

46

2015 2016 2017 2018 2019 2020

INTERNET

SMARTPHONE

PC

Vietnam embraces all things digital, as witnessed by past and forecasted growth. In a short 4 years, Mobile looks to converge with all things digital at the key digital platform in Vietnam

Millions of USERS2020

62 Million

TREND 4: TV DOWN, MOBILE & SOCIAL AS KEY INFO SOURCE UP

Mobile as a source of Information, mixed with Social media, has seen the highest growth, dictating a viral solution which should reach about almost a high percentage of audiences .

90%

33%

20%

44%

30%

Q1'15 Q3'15 Q2'16 Q4'16

TV Newspaper/MagazineSocial media (Facebook, YouTube) Mobile phoneInternet/Online

89%

65%

34%

TV

TREND 5: DIGITAL TIME CONSUMPTION UP

Most popular daily activity (%)

Major shift in consumers activities where 1/3rd of all free time is spend on devices in both urban and rural Vietnam.

2%

9%

12%

21%

24%

27%

48%

57%

4%

9%

14%

20%

24%

18%

51%

60%Hanging out with family

Using Smart Phone

Going out with friends

Using Laptop / PC

Playing sports / exercise

Watching TV

Listening to music

Others

TREND 6: SOCIAL PLATFORMS AS KEY COMMUNITION MEANS

TOP SOCIAL PLATFORMS %

6

9

9

10

11

15

20

25

25

29

WHATSAPP

INSTARAM

TWITTER

LINE

VIBER

SKYPE

GOOGLE +

ZALO

FB MESSENGER

FACEBOOK

SOCIAL MESSENGER

USER PROFILE

35 million users in VietnamAnonymous communications, blogs and marketing feedback

# 1 watched channel In Vietnam

TREND 7: ECOMMERCE PURCHASE BEHAVIOR FUNNEL BEHAVIOR

23%

32%

37%

45%

Purchase via SMARTPHONE

Purchase via PC

On-line Purchase

On-line Search

Very high correlation to search and purchase, over 60% urban have purchased in last 3 months

PAST 30 DAYS

KEY DIGITAL INSIGHTS

Smartphones are already the #1 digital device in urban Vietnam, with rural to follow, thus communications and marketing need to catch up to reality and will become the number platform nation wide by 2020

Personal SELF FULLFILLMENT driven by consumer “CONFIDENCE” the and convenience of digital is driving purchasing as well as debt culture

1

3

2

We don’t even know what is

does yet?

In Vietnam, Social platforms have become a daily means of communications

4

Digital is redefining consumer product awareness & shoppingbehavior

10

Thank you for your time and please contact us for more!