digital winners 2013: per simonsen ny

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Connected opportunities How connecting your products will change your business

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Digital Winners 7-8 November: How connecting your products will change your business, Per Simonsen

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Page 1: Digital Winners 2013: Per simonsen ny

Connected opportunities How connecting your products will change your business

Page 2: Digital Winners 2013: Per simonsen ny

Empower societies We provide the power of digital communication, enabling everyone to

improve their lives, build societies and secure a better future for all.

Page 3: Digital Winners 2013: Per simonsen ny

solar cell

thin-film

battery

memory

pressure

sensor

wireless radio

antenna

Size doesn’t matter

Page 4: Digital Winners 2013: Per simonsen ny

The ingestible sensor Your body The Patch The Application

Page 5: Digital Winners 2013: Per simonsen ny

By 2020 there

will be 50 billion

During 2008, the number of

things connected to the internet

exceeded the number of

people on earth.

2003 2010 2015

Page 6: Digital Winners 2013: Per simonsen ny

Everything connected

House-

work

Shopping

Education

Nature

Healthcare

Transport

Production

Entertainment Home

Page 7: Digital Winners 2013: Per simonsen ny

Reduce

cost

Improve

current

business

Enable

new revenue

Page 8: Digital Winners 2013: Per simonsen ny

It’s good for taxpayers,

and it’s good for the city’s

air quality, and it’s good for

the people who come here

every day, every night.

Michael Bloomberg,

Mayor, New York City

Collecting

821 tons of recycling

per year!

New York City installs smart trash bins

Page 9: Digital Winners 2013: Per simonsen ny

The world’s first mobile glucose meter that

allows you to be connected in real-time

to both your family and your doctor

Don’t worry, I am connected

Page 10: Digital Winners 2013: Per simonsen ny

Take full control of your home

Page 11: Digital Winners 2013: Per simonsen ny

2 C

Internal value

2 B B P

P

P P

• Customer Benefits

• Differentiation

• Loyalty

• Cost efficiency

• Security

• Control

Everything connected – to the cloud

Customer value

Page 12: Digital Winners 2013: Per simonsen ny

+20%

+44%

Källa: Investor’s Business Daily, 2012

2006 2013

Nike connects and builds stronger customer relations

Page 13: Digital Winners 2013: Per simonsen ny

Connectivity enables new relations between users & brands

NOT CONNECTED CONNECTED

Collect product

Data - upgrade

Direct user

feed back

Users sharing

experience

Product as a

service

NO YES

NO YES

NO YES

NO YES

Before, the product was

the end of the consumer

experience. Now it is the

starting point.

” Stefan Olander

VP at Nike

Page 14: Digital Winners 2013: Per simonsen ny

From silo to open

From product to service

From perfect to Beta

Daily customer interactions

End-user participation

Can manufacturers become digital winners?

New ways of working New kinds of relations

True loyalty

Collaboration – between

disciplines and with peers

Page 15: Digital Winners 2013: Per simonsen ny

We design and

operate connected

business solutions. Information

Management

Connectivity

Services

Professional

Services

Page 16: Digital Winners 2013: Per simonsen ny

Let’s get smarter together!