digital winners 2014: david holecek, volvo car
DESCRIPTION
Digital Winners 2014: David Holecek, Volvo Car This presentation was part of the session "Internet of Things"TRANSCRIPT
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Volvo and the Connected Car
David Holecek
Director Connected Products and Services
Volvo Car Group
October 2014
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…from 1927… …until today
A lot has happened...
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Importance of Connectivity
In-vehicle technology top selling point
for 39% of car buyers Dec 2013
(vs. power & speed top priority to 14%)
“It’s gone past cool,” said John Waraniak,
vice president of technology for the
Specialty Equipment Market Association,
an auto industry trade group.
“It’s a reason to buy.”
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Importance of Connectivity
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But... What is a ’connected car’?
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Full-worthy citizen of the networked society
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Value
differentiation
Functional Connectivity layers Digital
eco-system integration
Your digital remote
Connecting devices in
the car
In-dash apps Native and web apps
running in the car
Volvo On Call app
My Volvo website
Car-to-car
Car-to-infrastructure
Car-to-dealer
3rd party integration
Smartphone connected
to the car (e.g. Bluetooth
or Apple CarPlay)
WiFi connection for all
your devices
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Car to infrastructure
THE Connected Volvo
Car to car
Car to service
Connected
Vehicle
Cloud
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everything we do starts with people
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Drive Time Making the
most of my journey
Connected Life The car as a part of my life
Big Data Leveraging the
car in connected society
Big data
Our Strategy with the connected car
Making life more enjoyable… saving time… with new customer benefits.
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TuneIn
Rdio
Stitcher
Pandora
iHeartRadio Wikipedia
Send
to car
Park & pay Glympse
Weather
Yelp
Local
search
WiFi hotspot Bluetooth handsfree
and music streaming
Integrated rooftop
3G/4G antenna
Driver display Center display
Voice control
Text to speech
Connected
service booking
Sensus Navigation
Smartphone app - climatisation
- check status
- lock / unlock
- car locator
- driver’s journal
- send to car
- roadside assistance
Concierge
services
Storytel
Find fuel
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Sensus Connect
All Volvos, globally – available now!
Best Infotainment system 2014
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The all-new Volvo XC90
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There is more to come with additional benefits Drive Time Making the most of my journey Add convenience to my life Maximize connected society
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...and these are our future customers!
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Thank you!
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