digital writing course

if:bookchris meadeDigital Publishing for Writers -Getting StartedTHE AMPLIFIED AUTHOR IN THE UNLIBRARY

www.futureofthebook.org.uk

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TODAY• Apps

• E-books

• Blogs and Social Media

• Transmedia

THE FUTURIZER

IMAGINING WHAT’S TO COME

WORKING FOR CREATIVE READERS AND WRITERS

Write Back, Opening the Book, Creative Reading & Writing, Imagination Services, Poetry Society, Poetry Places

Booktrust, Bookstart, Everybody Writes…



FUTURE OF THE BOOK THEN

“For the past five hundred years, humans have used print — the book and its various page-based cousins — to move ideas across time and space… For now, we use the word "book" broadly, even metaphorically, to talk about what has come before — and what might come next.”



THE FUTURE OF THE BOOK

> access for all

> a means to publish and distribute new voices freely

> text and performance together

> creative reading for real

THE EXPERIENCE OF THE BOOK

happens

in our heads

and our hearts

LITERATURE ON THE MAINSTAGE

in the places where people are looking

WHY have we all spent so much time

promoting the page when it’s WORDS we love

?

THE BOOK SENT UP TO BED

“THE MOST IMPORTANT THING IS TO PUBLISH IN

PEOPLE’S HEARTS”

- Benjamin Zephaniah











THE AMPLIFIED AUTHOR

Running their read/write life

ILLUMINATED AUTHOR

DIGITAL EXPECTATIONS

• to read and write• to click through for more• to collaborate with others• to mix media• to reply • to replay• to meet others

COPYRIGHTDigital Rights Management

Creative Commons…

si quisque abstulerit, anathema sit







THE FUTURE OF THE BOOK NOW

E-BOOKS > ENHANCED

Fantastic Flying Books!




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STORIES TO TOUCHnew creative possibilities

http://futureofthebook.org.uk/jacob/readernew.html

http://futureofthebook.org.uk/jacob/readernew.html

NEW BUSINESS MODELS

• FREEMIUM - Apps and subs

• CURSOR / RED LEMONADE

• - community building

• UNBOUND - Crowd funding



READING COMMUNITIES & EXPERIENCES

WWW.FICTIONAL-STIMULUS.NING.COM

http://WWW.FICTIONAL-STIMULUS.NING.COM/

IMAGINATION & COLLABORATION

• Wikinovel

• The 24 Hour book

• Collaborative

Poems



COLLABORATIVE READING

Community of readers, online and off, exploring a theme, making new work…

www.insearchoflosttim.net

IN SEARCH OF LOST TIM

A magical, musical, graphical, digital fiction

WRITE NOW

SPREADING THE WORD

NEW TOOLS• Twitter• Facebook• Google+…• Blogs&sites

SAME AIMSWho? Why? What? When? Where?Your own publicist

FREE READING

WHERE DO BOOKS GO NEXT?

BOOK

a constantly changing form - from papyrus to codex to paperback to kindle to macbookand beyond

a container of culturea bounded entity… BUTa symbol of freedom a conversation

And now we can make new kinds

BOOK

www.ifsoflo.ning.comwww.futureofthebook.org.uk@ifbook

“Direct revenue from mobile app stores will almost double within the next year to hit figures of $14.1billion, a 92% rise from

an expected $7.3 billion in 2011.Estimates suggest that app store revenue will continue to boom over

the next four years, reaching $36.7 billion by 2015.

According to eBook News, THE WASTELAND is also the #1 selling iPad book app, having nudged out the Marvel Comics app.

The Waste Land is currently at #45 in the list of overall top-selling paid apps.And it hit the #1 spot in the U.K. app store just hours after its launch,

according to the publisher.


are needed to see this picture.APPS

APPS STUFF

• £5K upwards to create• For iPad need to be approved by App Store• Apple take 30 percent of each transaction• Android etc to follow • Prices for book apps from free to £15• Kindle and magazine apps, authoring tools

beginning to appear

BUT…

“I wonder if we can now call the trouble with book apps the 60/20 problem? That is for every £60 of development cost, the return is £20.

The ratio comes from developers ustwo who spoke about their phenomenally successful Nursery Rhymes app at the FutureBook Innovation Workshop. Ustwo hit the headlines in reports from the workshop after revealing some download numbers, and for publishers they weren't particularly palatable figures. Having spent £60,000 making the app, it has so far sold 37,339 copies for a total of £24,048.

- www.futurebook.net, june 2011

http://www.futurebook.net/

E BOOKS

KINDLE SUCCESS STORIES• INDEPENDENT JUNE 22nd

• An insurance salesman from Kentucky has become the first self-published author to sell one million e-books for the Kindle electronic reader.

• John Locke used Amazon's Kindle Direct Publishing store to publish and sell his nine novels last year. The part-time writer's crime thrillers and Westerns, priced between 49p and 70p, soon began racing out of the download store.

• Locke, who built his own insurance agency in Louisville, Kentucky, has just published his latest bestseller, a self-help guide titled How I Sold 1 Million eBooks in 5 Months. He earns 25p from each 70p sale and will publish an eighth Creed book by the end of this month, with his third Western, Emmett & Gentry, following in July....

• Amazon announced in May that Kindle e-books are now out-selling paperback and print hardback titles combined.

• Digital book sales in the UK shot up from £4m to £16m in 2010. Independent writers, offering budget-priced novels in popular genres like crime, can achieve huge success through strong word-of-mouth.

“The last month has been both exciting and surreal for my writing partner Louise Voss and me. Catch Your Death was No.1 on Amazon.co.uk for a month; Killing Cupid reached No.2, helping us achieve the double whammy twice; we sold 42,000 ebooks in June.” (86p - 49p)

- Mark Edwards



BUT…

Terms defined by others

(Nook dropping extracts…

Apple charging Kindle 30%…

Spammers flooding Kindle…

AND design, editing, marketing,

quality of the writing ALL DOWN TO YOU

TRANSMEDIA



TRANSMEDIA

Convergence leading to demand for transmedia projects around properties like Doctor Who, Lost, Glee, Sherlock, Harry Potter

BUT… Adrian Hon says: tighter budgets, more demands.

And publishers not yet looking to writers for Multi-platform ideas“Ever green classics and bestsellers”

BUT…

• New ways to tell stories • Potential for publishing by subscription,

through time, sales of new kinds of souvenirs• No need for huge budgets to begin to make

things The future belongs to the writers!

http://timwright.typepad.com/

http://timwright.typepad.com/

JOIN THE UNLIBRARY

> Personal profiles

on the shelves

> Wall of messages,

notes, images,

thoughts…

> Meet up online

and for real

THE FUTURE OF THE BOOKSHOP

A viable ecology for book-ness?

THE UNLIBRARY CAFEA space A team of creative writers, digital makers & trainers, book people to explore new possibilities for literatureA network of readers,A locality A community online and off A till A shelf A fridgeA twitter name

A deal maker A beginning



ACADEMIC PUBLISHING - THE POWER OF LOCALSTUDENT LED DISCUSSION - REVERSE NUDGE PARALLEL

THE ALL-NIGHTER

experiencing the library at dawn

READ / WRITE

SOCIAL READING BOOK GROUPS > LIBRARY THING

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