digitale transformation - quo vadis?
TRANSCRIPT
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Digitale Transformation – Quo vadis?
Händlertagung 2017 Sven Ruoss – Studienleiter am Center for Digital Business der HWZ Hochschule für Wirtschaft Zürich 18. Januar 2017
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Content
1. Intro Digitale Transformation
2. Status Quo Digitale Transformation in der Schweiz
3. Die Auswirkungen auf den Arbeitsmarkt
4. Mein tägliches Brot
5. Drei Zauberworte aus dem Silicon Valley
6. 3 Key Takeaways
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017 2
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Die Dematerialisierung schreitet voran – Prozesse können immer ressourceneffizienter durchgeführt werden.
3
Früher Heute
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Immer mehr Leute kaufen alltägliche Produkte übers Internet ein.
4
Früher Heute
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Wann waren Sie das letzte Mal auf einer Bank?
5
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Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Es gibt immer mehr Online Universitäten.
6
Früher Heute
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Wo haben Sie das bessere Kundenerlebnis?
7
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Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Airbnb ist mehr Wert als die komplette Hilton-Gruppe – und besitzt kein einziges Bett.
8
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Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Wieso etwas besitzen, wenn man es erst nächstes Jahr wieder nur für einen Tag braucht?
9
Früher Heute
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Der heutige Büroarbeiter hat sein Büro jederzeit dabei – auch am Strand.
10
Früher Heute
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Content
1. Intro Digitale Transformation
2. Status Quo Digitale Transformation in der Schweiz
3. Die Auswirkungen auf den Arbeitsmarkt
4. Mein tägliches Brot
5. Drei Zauberworte aus dem Silicon Valley
6. 3 Key Takeaways
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017 11
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74% der Unternehmen gehen davon aus, dass die digitale Transformation mind. eine “grosse” Auswirkungen auf ihre Branche haben wird.
Quelle: Ruoss, 2015
12 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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72% der Unternehmen gehen davon aus, dass die digitale Transformation zukünftig noch wichtiger wird.
Quelle: Ruoss, 2015
13 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Für 52% der Unternehmen wird die digitale Transformation bis 2017 erfolgskritisch – und nun sind wir im 2017!
Quelle: Ruoss, 2015
14 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Es gibt unterschiedliche Ziele der digitalen Transformation.
Quelle: Ruoss, 2015
15 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Die wichtigsten Ziele für die Unternehmen: Produkterweiterungen, besseres Kundenerlebnis und Produktivitätssteigerung.
Quelle: Ruoss, 2015
16 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Die 5 wichtigsten Technologien: Digital Security, Mobile, Big Data, Social Media und Cloud Computing.
Quelle: Ruoss, 2015
17 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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56% der Unternehmen in der Schweiz sind «Digitale Dinosaurier».
Quelle: Ruoss, 2015
18 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Ihre Einschätzung
Quelle: Ruoss, 2015
19 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
Chart von Mercedes-Benz einzufügen
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Die 3 grössten Herausforderungen: Einschränkungen beim IT-System, fehlende finanzielle Mittel und fehlendes Know-how bei der Führung.
Quelle: Ruoss, 2015
20 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Content
1. Intro Digitale Transformation
2. Status Quo Digitale Transformation in der Schweiz
3. Die Auswirkungen auf den Arbeitsmarkt
4. Mein tägliches Brot
5. Drei Zauberworte aus dem Silicon Valley
6. 3 Key Takeaways
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017 21
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Ist auch Ihr Job in der Zukunft durch die Digitalisierung / Automatisierung gefährdet?
Quelle: Deloitte, 2015
22 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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47% der US-Beschäftigungsverhältnisse sind hochgefährdete Jobs, welche durch die Digitalisierung substituiert werden können.
Quelle: Frey/Osborne, 2013
23 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Auch kognitive Arbeit wird zunehmend durch Roboter ersetzt.
Quelle: Kreutzer/Land, 2015
24 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
I) Bereits weitgehend
digitalisierte Aufgaben
II) Vielzahl davon
Aufgaben bereits digitalisiert
IV) Aktueller
Schwerpunkt neuer Geschäftsmodelle
und Lösungen
III) Digitalisierungs-
prozess ist angelaufen
Manuell Kognitiv
Art der Aufgabenstellung
Rou
tineg
rade
der
Auf
gabe
nste
llung
Hoh
er R
outin
egra
d N
iedr
iger
Rou
tineg
rad Beispiele:
• I) Fliessbandarbeit
• II) Automatisierte Handschriftenerkennung
• III) Data-Mining: beispielsweise bei Sentiment-Analysen
• IV) Antizipieren von Ereignissen auf Basis von Big Data
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Computer steigen immer mehr in die kognitive Sphäre vor – die Lernkurve der Computer ist schnell.
25
Deep Blue (1996) Watson (2011)
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Es sind nicht nur die Blue-Collar-Jobs, sondern zunehmend auch die White-Collar-Jobs durch die Digitalisierung & Offshoring bedroht.
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Umfang der Digitalisierung
Um
fang
des
Offs
horin
gs
niedrig hoch
hoch
ni
edrig
Coiffeur Kassierer
Textilproduktion Software-entwicklung
Customer Services
Ärztliche Diagnosen
Hochschul-Ausbildung
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Content
1. Intro Digitale Transformation
2. Status Quo Digitale Transformation in der Schweiz
3. Die Auswirkungen auf den Arbeitsmarkt
4. Mein tägliches Brot
5. Drei Zauberworte aus dem Silicon Valley
6. 3 Key Takeaways
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017 27
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1 Branche – 2 Player – 2 Entwicklungen
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• Führender Verlag (Bild, Die Welt etc.)
• Technologie- und Nutzungsveränderungen erkannt, Fokus auf digitales Wachstum und Akquisitionen
• Strategie konsequent auf digital ausgerichtet // Ziel: führender digitaler Verlag
• «Digitalisierung» kulturell implementiert
• Umsatzanteil Digital 2015: 62% / EBITDA-Anteil Digital 2015: 70%
• Lange Jahre führender CH-Medienvermarkter
• Technologie- und Nutzungsveränderungen zuerst verdrängt, dann stark investiert (neue Länder, neue Geschäftsfelder)
• Value Proposition konnte nicht justiert werden
• Strukturen und Kultur «konserviert»
• Verkauf 2014
Transformationsmanagement macht den Unterschied bei vergleichbaren Voraussetzungen
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Der Umbruch in der Medienbranche bringt neue digitale Player in den Vordergrund.
Quelle: Vala Afhsar
29 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Content
1. Intro Digitale Transformation
2. Status Quo Digitale Transformation in der Schweiz
3. Die Auswirkungen auf den Arbeitsmarkt
4. Mein tägliches Brot
5. Drei Zauberworte aus dem Silicon Valley
6. 3 Key Takeaways
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017 30
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Folgende drei Zauberworte aus dem Silicon Valley sollte jeder verstehen.
31
Disruption
Plattformen
Netzwerkeffekt
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Disruption: Die digitale Disruption ist heute bereits Realität.
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„Einführung eines Produkts oder einer Dienstleistung, das entweder der bestehende Markt noch nicht kannte
(Market Disruption) – oder das eine einfachere, billigere und bequemere Lösung (Low-End-
Distribution) bietet.“
Prof. Clayton Christenson, Harvard Business School
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Disruption: Disruptive versus gegenwärtige Technologie.
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Leistung
Zeit
Der anspruchsvollste Kunde
Der am wenigsten
anspruchsvolle Kunde
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Disruption: Der Wandel geht schnell – sehr schnell.
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• 1. Disruption: Von der Analog zur Digital-Kamera
• Und die 2. Disruptions-Welle kam gleich nach der 1. Welle
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Plattformen: Digitale Technologien ermöglichen einen friktionslosen Zugang von Produzenten und Konsumenten.
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Produzenten Konsumenten
Innovations-Plattformen
Transaktions-Plattformen
Bsp. App Store
Bsp. Airbnb
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Plattformen: Uber bietet dem Fahrgast und dem Fahrer eine ideale User-Experience.
Fahrgast
Ankunft des Taxis
Sicherheit während der Fahrt
Bewertung nach Ankunft
Bargeldlose Bezahlung
Taxi bestellen
Fahrer
• Flexibilität bezüglich Arbeitszeit & Umsatzzielen
• Zusätzliches Teilzeit-Einkommen
• Nutzung der Uber-Services (Karten mit genauer Routenberechnung, 24/7 Support etc.)
• Sicherheit & Einfachheit durch bargeldloses Bezahlen
Uber zeigt dir, wo Fahrer benötigt
werden
Berichte über Wochenverdienst, Umsatzziele etc.
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017 36
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Netzwerkeffekt: Je mehr Nutzer einen Dienst nutzen, desto wertvoller wird der Dienst für den einzelnen Nutzer.
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Netzwerkeffekt
Positive, direkte Netzwerkeffekte
Positive, indirekte Netzwerkeffekte
Beispiele
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Netzwerkeffekt: Positives und negatives Beispiel.
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Positiver Netzwerkeffekt Negativer Netzwerkeffekt
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Content
1. Intro Digitale Transformation
2. Status Quo Digitale Transformation in der Schweiz
3. Die Auswirkungen auf den Arbeitsmarkt
4. Mein tägliches Brot
5. Drei Zauberworte aus dem Silicon Valley
6. 3 Key Takeaways
Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017 39
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1. Takeaway: Alle Branchen werden von der digitalen Disruption erfasst – auch die Automobilbranche.
Quelle: Ringier, 2016
40 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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2. Takeaway: In wenigen Jahren wird eine neue Generation von Kunden dominieren – die Digital Natives.
Quelle: PwC
41 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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3. Takeaway: «Life begins at the end of your comfort zone».
42 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Und die Zusammenfassung für all jene, welche eingeschlafen sind.
43 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017
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Vielen Dank für die Aufmerksamkeit
Händlertagung 2017 Sven Ruoss – Studienleiter am Center for Digital Business der HWZ Hochschule für Wirtschaft Zürich 18. Januar 2017
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Gerne beantworte ich nun ihre offenen Fragen.
45 Digitale Transformation – Quo vadis? | Sven Ruoss | 18. Januar 2017