digitalization: a competitive advantage for machine builders · •digital is not central to their...

Digitalization: A Competitive Advantage for Machine BuildersDarren Deatz

Director of Industry Solution Consulting

Manufacturing in America │ March 20-21, 2019

Unrestricted © Siemens 2019

Digitalization changes everything ”

The next trillion dollars will be

earned with data – for our customers

and for our industries.Michael Dell, founder of Dell Inc.”

Digital is the main reason just over

half of the companies on the Fortune

500 have disappeared since the year

2000.Pierre Nanterme, CEO Accenture

Unrestricted © Siemens AG 2017

Siemens PLM Software

Change is Inevitable, Success is Not

Digital Darwinism is a significant threat

“More than 50% of companies that attempt

to move to a digital model will fail.”

Source: John Chambers, McKinsey & Company Report

March 2016


Siemens PLM Software

Why will these Companies Fail?

• Digital is not central to their corporate strategy

• They perceive digital only as a tool for incremental efficiency gains

• Companies invest in the latest point solutions or siloed digital technologies

and fail to work horizontally (“localized optimization”)

• They do not drive the necessary cultural changes for success

MachineService

MachineOperation

MachineCommission

MachineEngineering

ProductionPlanning

unrestricted © Siemens AG 2017

January 2018Page 7 www.siemens.com/des

“The pace of

change has

never been this

fast…

Justin Trudeau | Davos 2018

…and yet it will

never be this

slow again”

© Siemens AG 2017

April 2017Page 8 siemens.com

Technological forces transforming industry

Changing the way

products are realized

Advanced

robotics

Additive

manufacturing

Intelligent

automation

Changing the way

products come to life

System of

systems

Intelligent

models

Generative

design

Changing the way

products evolve

Knowledge

automation

Big data

analytics

Cloud

ecosystems

© Siemens AG 2017


Manufacturers must embrace the technologies

and transform their business into a digital enterprise …

Advanced

robotics

Additive

manufacturing

Intelligent

automation

Systems of

systems

Intelligent

models

Generative

design

Knowledge

automation

Big data

analytics

Cloud

ecosystems

Ideation UtilizationRealization

© Siemens AG 2017


… applied across their entire value chain


Machine

Service

Machine

Operation

Machine

Commission

Machine

Engineering

Production

Planning

© Siemens AG 2017


A common digital thread …


Machine

Service

Machine

Operation

Machine

Commission

Machine

Engineering

Production

Planning

© Siemens AG 2017


… compresses the innovation lifecycle

and enables continuous business transformation.


Machine

Service

Machine

Operation

Machine

Commission

Machine

Engineering

Production

Planning

© Siemens AG 2017


Integrating and digitalizing the entire value chain

is key to staying competitive in the future

© Siemens AG 2017


Digital Enterprise Suite

TIA Integrated automation portfolio

SIMATIC / SINUMERIK

Integrated engineering and runtime for

controllers, distributed I/O, HMI, drives,

motion control and motors

Industrial Safety and Security

PLM Software portfolio

Teamcenter / NX / SIMATIC R&D

Product Planning, Design,

Test and Simulation

Production Planning,

Engineering and Simulation

MES/MOM Software portfolio

SIMATIC IT / TECNOMATIX / PREACTOR / QMS

Planning & Scheduling, Quality Management

Manufacturing Execution

Manufacturing Intelligence

SCADA / HMI

AnalyticsSoftware portfolio

Mindsphere / Omneo

Data Collection &

Connectivity; Data Trends

and Insights

© Siemens AG 2017


Machine Builder’s Business Process

Remote Diagnostics

Predictive Maintenance

Maintenance Support & Warranty

Machine Monitoring

Operate and

Maintain

Deliver the

Machine

Part Manufacturing

Manufacturing Operation

Management

Advanced Planning & Scheduling

Mfg. Bill of Material & Process

Build the

Machine

Process Virtual Commissioning

Virtual Machine Commissioning

Integrated Energy

Management

Controller Function Test &

Simulation

Commission

Virtually

Technical Publications

Virtual & Augmented

Reality

4D Planning

Field Commissioning

Automation Designer

Automated Task Execution

PLC Simulation

Totally Integrated

Automation

Automation

Engineering

Validate the

Engineering

Kinematic Study

Noise & Vibration simulation

Finite Element Modeling

Design Validation

Engineer

the Machine

ElectricalEngineering

Mechanical Engineering

Full Concept Design

Simulation

Multi-CAD Collaboration

Manage the

Program

Monitor & Report

Program Execution

Supplier Collaboration

Costing & Bid Management

Systems Performance Simulation

Early Concept Design

System Architecture

Requirements Management

Develop the

Concept

Ergonomics

Plant Simulation

Process Simulation(Robotics)

Line Designer

Design the

Line

1 2 3 4 5Production

Planning

Machine

Engineering

Machine

Commissioning

Machine

Operation

Machine

Service

PLM Software

TIAMES/MOM AnalyticsMES/MOM

Product Improvement

Tra

dit

ion

al

Tra

ns

form

ati

on

al

1 3ProductionPlanning 2

MachineEngineering

4 MachineOperation

5 MachineService

3 MachineCommissioning

Software / Automation

Electrical / Fluid

Mechanical design

Detailed Engineering

Mechanical concept

Concept

Design

Real

Machine

Real

Commissioning

CommissioningBuild

Machine Build

Systems Build

Time

Saved

Real

Machine

Real

Com-

mission

Concurrent Build

& Commission

Physical Build

Virtual

Commissioning

Require-

ments

Systems

Engineering

Machine

Architecture

Engineer

Production

Machine

Functional

Spec.

Planning

Plant / Line

Layout

Faster Delivery

Efficient Engineering

Improved Quality

Enable Flexibility

In Service

Production

Operations

Reactive Service

IIOT Enabled

Operations

High Performance,

Safe, & Secure

Automation

Monitor and

Predictive Service

Electrical / Fluid

Mechanical design


Interdisciplinary

Engineering

Functional

Concept

Concept Design

1 3ProductionPlanning 2

MachineEngineering

4 MachineOperation

5 MachineService


Time

Saved

Product Improvement

Tra

ns

form

ati

on

al

Real

Machine

Real

Com-

mission

Concurrent Build

& Commission

Physical Build

Virtual

Commissioning

Require-

ments

Systems

Engineering

Machine

Architecture

Engineer

Production

Faster Delivery

Efficient Engineering

Improved Quality

Enable Flexibility

IIOT Enabled

Operations

High Performance,

Safe, & Secure

Automation

Monitor and

Predictive Service

Electrical / Fluid

Mechanical design


Interdisciplinary

Engineering

Functional

Concept

Concept Design

20% data reuse improvement

Reduced MCAD seats by 30%

30% shorter development time

From 5 machines to 1 to

produce multiple products

Reduced setup time by 50%

Tra

dit

ion

al


Electrical / Fluid

Mechanical design

Detailed Engineering

Mechanical concept

Concept

Design

Real

Machine

Real

Commissioning

CommissioningBuild

Machine Build

Systems Build

Machine

Functional

Spec.

Planning

Plant / Line

Layout

In Service

Production

Operations

Reactive Service

30% reduction in automation

development time

Leveraging machine sensor data

snapshots to feed back to

product development

Transitioning to full IIOT

80% less commissioning time


Performance Data Analytics



Machine Monitoring & Diagnostics

Operate and

Maintain


Virtual & Augmented

Reality

4D Planning

Deliver the

Machine

Part Manufacturing


Management



Build the

Machine



Integrated Energy

Management


Simulation

Commission

Virtually

Field Commissioning

Automation Designer


PLC Simulation

Totally Integrated

Automation

Automation

Engineering

Kinematic Study




Validate the

Engineering

Design Validation

Electrical Engineering


Full Concept Design

Simulation

Engineer

the Machine

Monitor & Report

Multi-CAD Design

Collaboration

Program Execution


Manage the

Program



System Architecture


Develop the

Concept

Ergonomics

Plant Simulation


Line Designer

Design the

Line

1 2 3 4 5Production

Planning

Machine

Engineering

Machine

Commissioning

Machine

Operation

Machine

Service

Machine Engineering5

1 2 3 4 5Production

PlanningMachine

Engineering

Machine

Commissioning

Machine

Operation

Machine

Service

Life cycle of production systems

Develop the Concept

Manage the Program

Engineer the Machine

Validate the Engineering

Develop The Concept

Assurance that

concept meets

customer

requirements

Automate

configuration and

engineering for

rapid concept

development

Begin development

of System

Architecture

5


System ArchitectureSystem Performance

SimulationEarly Concept

Design

Virtually evaluate

mechatronic

systems’

performance

Develop the Concept

Requirements Management System Architecture

System Performance Simulation


Assurance that concept meets customer requirements

Key Tasks/enablers you see here…

• Import customer requirement (Document)

• Parse into Requirement Specifications

• Maintain Requirements as individual items

Quickly import and capture critical

customer Requirements from external

documents where they participate in

workflow and project execution…

Develop the Concept

Begin development of System Architecture


• Decompose Requirements into

Functional, Logical and Physical

elements

• Graphical tool to easily relate inputs and

outputs.

• Tie Requirements to Product Items

Method of managing the design of

complex, multi-domain engineering

products throughout the life cycle of a

product development project.




Develop the Concept




Virtually evaluate mechatronic systems’ performance


• 48 ready-to-use multi-physics libraries

• 6,500 validated components

• Easy Enterprise Integration

Boost overall system engineering

productivity from the early development

stages until the final performance

validation and controls calibration.

Develop the Concept

Automate configuration and engineering for rapid concept development


• Rapidly evaluate machine concepts in a

virtual environment

• Validate concepts against physics and

Motion

• Test cycle time and validate throughput

Enables 3D modeling and simulation

of concepts with multibody physics

and automation-related behavior

typically found in mechatronics

products




Develop The Concept

5

Up next:

Develop the Concept

Manage the Program



1 2 3 4 5Production

PlanningMachine

Engineering

Machine

Commissioning

Machine

Operation

Machine

Service

Manage the Program

Plan the

Execution ******

Execute the

Plan

Manage Supply

Chain and

Improve

Communication

5

Program ExecutionSupplier

CollaborationCosting & Bid Management

Monitor & Reporting

Gain Actionable

Insight with

Real-Time

Analytics

Monitor and

control costs

intelligently

Program Execution



Monitor & Reporting

Create harmonious schedules with balanced workload


• Organize the tasks

• Allocate resources

• Establish the timing

• Recognize the milestones

• Trace the Requirements to Schedule Tasks

Organize the team and Tasks into a

comprehensive Schedule of events and

Deliverables. Link Requirements to Tasks

to stream line compliance checks.

Manage the Program

Plan the Execution – Execute the Plan


• Update and track execution progress

• Communicate progress with the team

• Track deliverables and major events

• Monitor for changes

Visibility and Collaboration are critical to

the success of projects in global

organizations and Program Planning

serves as a key enabler for these factors

Program Execution



Monitor & Reporting

Manage the Program



Monitor & Reporting

Manage Supply Chain and Improve Communication


• Securely communicate design changes

• Fast supplier onboarding

• Effective collaboration

Increase productivity and shorten time-to-

market by including supply chain in early

design process while improving the

accuracy of supplier deliverables and

ensuring version alignment and control

Manage the Program



Monitor & Reporting


Importation of Bill of Material from

Teamcenter

Creation of Benchmark Calculations

Creation of Detailed Costing Reports

Costing roll-ups are produced with Bill

Of Material data derived from the

engineering process.

Monitor and control costs intelligently

Manage the Program



Monitor & Reporting

Gain Actionable Insight with Real-Time Analytics


• Project grouping

• Localize all relatable Program information

• Monitor schedule/delivery exceptions

• Report on status at all levels

• Capture information for Lessons Learned

A 360 view of the Program and all of its

moving parts is key to ensuring events

are executing and deliverables are

completing on time

Manage the Program

Manage the Program

Up next:

Develop the Concept

Manage the Program



1 2 3 4 5Production

PlanningMachine

Engineering

Machine

Commissioning

Machine

Operation

Machine

Service


Development and

management of the

electrical-mechanical

systems

5

Evaluate and test

concepts in matured

design

Multi-CAD Design Collaboration

Electrical EngineeringFull Concept Design

Simulation

Multi-Source Design

Data Collaboration

and Management

Multi-CAD Design & Mechanical Engineering


Simulation

Multi-Source Design Data Collaboration and Management


• Support for all Mainstream CAD Platforms

• No need for CAD file conversion

• Authoring CAD tool retains ownership

Teamcenter enables a collaborated

product structure with unified

visualization. Assemblies from different

sources can converge into a single

structure.




Simulation

Development and management of the electrical-mechanical systems


• Multidiscipline Design

• Review electrical component BOM

• ECAD integration and data management

• Electrical Wire Harness Design

Accelerate engineering domain

development by bringing together

electrical and mechanical design into the

same environment


Evaluate and test concepts in matured design


• Evaluate sequence/timing of events

• Holistic view of all engineered components

• Evaluate multi-system interoperability

Full visualization of mechanical and

electrical components operating with

motion control



Simulation



Up next:

Develop the Concept

Manage the Program



1 2 3 4 5Production

PlanningMachine

Engineering

Machine

Commissioning

Machine

Operation

Machine

Service

Simulate the

impact of design

modifications on

acoustic and

vibration

performance

Meet complex

challenges with

leading-edge

analysis tools

5

Reduce costly

physical

prototypes by

using motion

simulation


Design Validation

Kinematic Study 3D SimulationNoise/Vibration

Simulation

Validate the

integrity of the

machine

engineering and

design


Design Validation


Simulation

Increased Confidence in Design Data

Key tasks/enablers you see here…

• Apply comprehensive set of out-of-the-box

checkers

• Automatic notification of missed design task

• Run assembly clearance analysis to

• Graphically review assembly weight

Immediate and accurate assessment of

adherence to design standards .Clarified

communication and improved decision making

in an interactive visual environment.


Reduce costly physical prototypes by using motion simulation


• Predict/understand functional behavior

• Provides multibody pre- and post-processing

capabilities needed to understand, evaluate

and optimize mechanical/mechatronic

systems

• Support all aspects of advanced dynamic,

static and kinematics motion simulation

Advanced yet intuitive solution allows

designers/engineers to understand, evaluate

and optimize the complex motion behavior of

assemblies.

Design Validation


Simulation


Meet complex challenges with leading-edge analysis tools


• Robust Collaboration Platform

• Evaluation functional performance

• Open & extensible environment for 3D CAE

• Connections to design, 1D simulation, test

and data management.

Create a modern analysis development

process that is predictive in nature

utilizing a true performance digital twin.

Design Validation


Simulation


Simulate the impact of design modifications on acoustic and vibration performance


• Characterize the dynamic content of the

robot through a FE model

• Choose extreme positions for the analysis

• Review results to see that the operational

speed will not excite the natural

frequencies

Gain valuable insight into noise and

vibration performance.

Design Validation


Simulation

Virtually

evaluate

mechatronic

systems’

performance

Simulate the

impact of design

modifications on

acoustic and

vibration

performance

Meet complex

challenges with

leading-edge

analysis tools

5

Reduce costly

physical

prototypes by

using motion

simulation

Design Validation 3D Simulation NVH Simulation Kinematics


Up next:

1 2 3 4 5Production

Planning

Machine

EngineeringMachine

Commissioning

Machine

Operation

Machine

Service

Design Validation

3D Simulation

NVH Simulation

Kinematics






Operate and

Maintain


Virtual & Augmented

Reality

4D Planning

Deliver the

Machine

Part Manufacturing


Management



Build the

Machine



Integrated Energy

Management


Simulation

Commission

Virtually

Field Commissioning

Automation Designer


PLC Simulation

Totally Integrated

Automation

Automation

Engineering

Kinematic Study




Validate the

Engineering

Design Validation



Full Concept Design

Simulation

Engineer

the Machine

Monitor & Report

Multi-CAD Collaboration

Program Execution


Manage the

Program



System Architecture


Develop the

Concept

Ergonomics

Plant Simulation


Line Designer

Design the

Line

1 2 3 4 5Production

Planning

Machine

Engineering

Machine

Commissioning

Machine

Operation

Machine

Service


1 2 4 5ProductionPlanning

MachineEngineering

MachineOperation

MachineService

Enable fast and accurate

automation development

by managing all

automation programing in

a single environment.

Electrical / Fluid

Mechanical Design

Automation

Functional

Concept

1 2 3 4 5ProductionPlanning

MachineEngineering

MachineOperation

MachineService


Drastically reduce machine

commissioning time by

coupling the automation

code simulation with the

machine digital twin.

RealMachine

RealCom-mission

Physical Build

Virtual Commissioning

Automation

5 MachineService

1 2 3 4ProductionPlanning

MachineEngineering

MachineOperation


Eliminate risk with high

performance and secure

automation hardware

enabled with IIOT machine

monitoring and predictive

analytics.

High Performance Automation

Monitor & Predictive Service Closed Loop






Operate and

Maintain


Virtual & Augmented

Reality

4D Planning

Deliver the

Machine

Part Manufacturing


Management



Build the

Machine



Integrated Energy

Management


Simulation

Commission

Virtually

Field Commissioning

Automation Designer


PLC Simulation

Totally Integrated

Automation

Automation

Engineering

Kinematic Study




Validate the

Engineering

Design Validation



Full Concept Design

Simulation

Engineer

the Machine

Monitor & Report

Multi-CAD Design

Collaboration

Program Execution


Manage the

Program



System Architecture


Develop the

Concept

Ergonomics

Plant Simulation


Line Designer

Design the

Line

1 2 3 4 5Production

Planning

Machine

Engineering

Machine

Commissioning

Machine

Operation

Machine

Service

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Cloud-based, open IoT operating system

Identifying Digital Threads

Machine

Service

Machine

Operation

Machine

Commissioning

Machine

Engineering

Production

Planning

Thread 1

Thread 4

Thread 3

Thread 2

Lifecycle Collaboration platform

High Value Digital Thread Solutions

Industrial Machinery – Discrete Equipment

Machine

Service

Machine

Operation

Machine

Commissioning

Machine

Engineering

Production

Planning

Predictive Engineering

Accelerated Product Introduction

Closed Loop Manufacturing

Plant Design & Optimization

Closed Loop Quality

High Value Digital Thread Solutions

Industrial Machinery – Discrete Equipment

Closed

Loop

Quality

Expectation for fast

delivery of complex,

zero defect products,

that meet compliance &

product performance

requirements

Predictive

Engineering

Companies must

evolve their product

engineering practices to

meet new challenges of

more complex, efficient,

and flexible products

Accelerated

Product

Introduction

Failure to plan new

product introduction

effectively can cost

time and money

Closed Loop

Manufacturing

Most companies fail to

realize the full potential

of manufacturing

advanced technologies

and automation

Manufacturing

Process

Planning

Manufacturing

Data

Management

Mechanical

Product

Design

Lifecycle Data

Management

Requirements

Management

Program

Management

Digital

Mockup &

Visualization

Engineering

Data

Management

Simulation &

Test

Electrical

Design &

Engineering

Software

Engineering

Mechanical

Product

Design

Lifecycle Data

Management

Requirements

Management

Engineering

Data

Management

Electrical

Design &

Engineering

Simulation &

TestQuality

Execution

Lifecycle Data

Management

Requirements

Management

Electrical

Design &

Engineering

Quality

Management

Plant

Design &

Optimization

High rates of NPI place

overwhelming pressure

on Manufacturing

requiring optimized

material handling,

logistics, and planningProduction

Planning &

Scheduling

Manufacturing

Execution

Management

Plant

Process

Design

Quality

Execution

Tooling &

Part

Manufacturing

Manufacturing

Process

Planning

Manufacturing

Data

Management

Digital

Mockup &

Visualization

Lifecycle Data

Management

Plant Process

Design

Plant

Management

Factory Line

Design &

Optimization

Manufacturing

Data

Management

Digital Mockup

& Visualization

Manufacturing

Process

PlanningEnabling the Digital Enterprise


Siemens PLM SoftwareDE Blueprint

Status 1

Status 2

Status 3

Status 4

Status 5

Status 6

Plant Data Management Service Data ManagementManufacturing Data Mgmt. Software Data ManagementEngineering Data Management

Lifecycle Data Management

Collaboration Foundation and Data Management

Industrial Communication

Power Supply

Drive SystemsIndustrial Controls

& IDHMI & SCADA

Motion Control & CNC

Industrial PC'sPLCs & Distributed

I/O

Factory Automation

Service Execution

Lifecycle Analytics

Service & IIOT

Plant OperationsIntegrated Quality

Management

Manufacturing Execution Mgmt

Planning & Scheduling

Production Execution

Additive Eng. & Mfg.

Composite Eng. & Mfg.

Advanced Manufacturing

Plant DesignPlant Process

Design

Virtual Commissioning

Automation Engineering

Line Design & Optimization

Production Engineering

IC Manufacturing Planning

Electronic Mfg. & Planning

Tooling & Part Manufacturing

Assembly Mfg. Planning

Manufacturing Planning & Simulation

Lab Information Management

Artwork & LabelingPackaging DesignFormula Design

Formulated Product Development

Verification Management

IC Design & Verification

Board System Design

Software Engineering

Service Engineering

Technical Publishing

Reliability & System Safety

Simulation & Testing

Electrical & Wire Design

Mechanical Product Design

Product Configuration

Systems Driven Product Dev


Product Design & Engineering

Intellectual

Property Mgmt

Compliance

Management

Supply Chain

Collaboration

Product Cost

Management

Program

Management

Mockup,

Visualization, & AR

BOM & Change

Management

Enterprise Collaboration & Supply Chain

Digital Blueprint

Accelerated

Product

Introduction

Predictive

Engineering

Plant Design &

Optimization

Closed Loop

Manufacturing

Closed Loop

Quality

2


Siemens PLM SoftwareValue Objectives >> Maturity Analysis

Business Characteristics

By reviewing a set of characteristics we

are able to draw conclusions regarding

existing reference solutions

Focus Solutions

Identify Solution Templates to be

included in digital maturity assessment

Prioritization

Capture Business Relevance and Adoption

& Deployment Complexity across

stakeholders to establish solution phasing

Maturity Grading

Using standard grading models capture

as-is and target maturity ratings

Industry Benchmark

A comparison within the industry

identifies maturity positioning with other

companies

Digital Enterprise Maturity

Process

Management

Business

Characteristics

Management &

StakeholdersManagement

Industry

Benchmarking

Stakeholder

Summaries

Maturity Reports

Prioritization

SMEs

Maturity

Grading

Focus

Areas

Business value aligned, phased best practice

Solution Architecture and Proposal


Siemens PLM SoftwareValue Objectives >> Maturity Analysis >> PDO

PDO - Solution Maturity Focus



PDO - Priority Quadrant



PDO - Maturity Summary


Siemens PLM SoftwareValue Objectives >> Maturity Analysis >> CLM

CLM - Solution Maturity Focus



CLM - Priority Quadrant



CLM - Maturity Summary


Siemens PLM SoftwareAgenda >> Success Program

Fastest Time to Value

Define a value-based program with clear governance

to suit your requirements and leverage our lessons

learned to utilize best practices for faster adoption.

• Establish the Value drivers for the business to

guide and focus program direction.

• Align People, Process, and Technology to

achieve targeted business objectives.

• Provide Governance and oversight to the

program to ensure success.

Digital Enterprise Success Program

Proven Framework for a Partnership

X


Siemens PLM SoftwareAgenda >> Lighthouse Account

Actions to establish Digital Enterprise Project MOU

Digital Enterprise

Workshop(s)

Tighter alignment on challenges,

goals, requirements and target

future state.

Document common

understanding of general

objectives and approach

Deal points that form the basis of

Memorandum of

Understanding.

Workshop Report-out and

Executive MOU deal point

review

Executive review of SolutionLink

output and deal points

at DMDII.

Executive approval of deal

points

Division CEO review and

approval.

PR planning and

preparation

Joint development of PR strategy

for initial announcement, often

aligned with industry event

MOU Signing & Press

ReleaseLocation and details TBD.

1 2

4 5

3

6

<Date> <Date><Date>

<Date> <Date> <Date>

unrestricted © Siemens AG 2017

January 2018Page 73 www.siemens.com/des

Thank you!

Darren DeatzDirector of Industry Presales Consulting

[email protected]

digitalization: a competitive advantage for machine builders · •digital is not central to their...

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