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Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Siemens.com Confidential

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Page 1: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Digitalizing Product

Development, The

Siemens PLM Vision2018-04-26

Mats Friberg, CEO

Siemens.comConfidential

Page 2: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Digitalization

changes

everything ”

The next trillion dollars will be

earned with data – for our customers

and for our industries.Michael Dell, founder of Dell Inc.”

Digital is the main reason just over

half of the companies on the Fortune

500 have disappeared since the year

2000.Pierre Nanterme, CEO Accenture

Page 3: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 3 Siemens PLM Software

Why did Sony miss the disruption?

How did Sony miss the

iPOD?

Page 4: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Surving in the age of disruption

To survive disruption and thrive in the digital era,

incumbents need to become digital enterprises,

rethinking every element of their business. “

2016 World Economic Forum

Page 5: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2017

170 years

of Siemens

Page 6: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 6 Siemens PLM Software

Our claim “Ingenuity for life”

“Ingenuity” stands for innovation, engineering and genius.

For us, it also includes unity: We are united in our efforts,

and we are committed to partnering with our customers.

“For life” relates to our role in society: to make real what

matters.

“Ingenuity for life” is therefore our unrelenting drive and promise

to create value for customers, employees and society.

Page 7: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 7 Siemens PLM Software

Vision 2020 – the five elements of our ownership culture

Ownership

culture

Leadership• Be bold, decisive and courageous

• Exemplify “Siemens matters”

• Motivate and engage

Values – Our foundation• Responsible

• Excellent

• Innovative

People orientation• Empowerment and trust

• Honesty, openness and

collaboration

EquitySupport long-term, output

and profit orientation

Behaviors• Respect

• Focus

• Initiative and execution

Page 8: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 8 Siemens PLM Software

Siemens company structure

We make real what matters

Power and Gas

Energy Management

Building Technology

MobilitySiemens Gamesa

Renewable EnergyProcess and Drives

SiemensHealthineers

Digital Factory

Page 9: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 9 Siemens PLM Software

Digitalization

By 2020, the global volume of data will soar to

44 zettabytes, and 50 billion devices will be

connected.

Source: IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April 2014; Dave Evans (Cisco): The Internet of Things, How the Next Evolution of the Internet Is Changing Everything, April 2011

Page 10: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 10 Siemens PLM Software

Based on our strength in electrification, automation and our

domain know-how we drive digitalization

1) The cloud-based, open operating system

Digitalization

Automation

Electrification

SiemensSoftware

Digital Services

Digital enhanced Electrification &

Automation

MindSphere1

Domain

Know-how

Digital

Expertise

0100111

Core Drive Train (incl. Power Electronics)

01001110100111

Integration over the entire lifecycle

Trusted

Partner

Page 11: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

© Siemens AG 2018

January 2018 siemens.comPage 11

Research and development –

we‘re investing more and sharpening our focus

Additive manufacturing

Connected (e)mobility

Autonomous robotics

Energy storage

Distributed energy systems

Cybersecurity

Data analytics, artificial intelligence

Blockchain applications

Connectivity and edge devices

Future of automation

Materials

Power electronics

Simulation and digital twin

Software systems and processes

4.05.2 ~5.6

FY 2014 FY 2017 FY 2018e

R&D spending

in billions of €

~+40%

Page 12: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 13 Siemens PLM Software

Proven through the systematic expansion of our portfolio

Siemens automation #1

Totally Integrated Automation1

1958 2000 20142010 2012 201620061996

ORSI

SIMATIC1

2018

Siemens software #1

2

1 In-house developments/digital upgrades 2 Cooperation

Page 13: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 14 Siemens PLM Software

Siemens Digital Factory

paving the way for the Digital Enterprise

Integrated product portfolio

Digital Factory Division

Factory Automation

Control Products

Customer Services

Product Lifecycle Management

Motion Control

Page 14: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 15 Siemens PLM Software

Siemens PLM Software

Delivering the software foundation of the Digital Enterprise

Organization

▪ Siemens PLM Software Inc.

▪ Business Unit within Siemens Digital Factory

▪ Headquarters: Plano, Texas, USA

▪ Workforce of over 18,000

▪ 250 Locations in 36 countries

▪ More than 170,000 customers

Products

▪ Product Lifecycle Management, Electronic Design

Automation, Manufacturing Operations Management,

Performance Analytics Software and Services

Market Position

▪ #1 in industrial software for the digital enterprise

Page 15: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 16 Siemens PLM Software

The world’s leading supplier

of industrial software for the Digital Enterprise

From diverse market leaders

0

0,5

1

1,5

2

2,5

3

3,5

To leadership in digitalization

0

0,5

1

1,5

2

2,5

3

3,5

US$ (Billions)

Source: 2016 CIMdata market analysts Combined Siemens PLM and Mentor position

Page 16: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 17 Siemens PLM Software

The broadest portfolio for digital innovation

MECHANICALDESIGN

CAD, specialized engineering and

Formulation

SIMULATION AND TEST

predictive engineering and test

SOFTWARE DELIVERYplan, build, test,

release and control

ELECTRONIC DESIGN AUTOMATION

systems, electrical, IC and embedded

PERFORMANCEANALYTICS

collect and analyze data for optimization

MANUFACTURINGPLANNING

process design and simulation;

NC programming

AUTOMATIONprogramming, motion control and Operation

MANUFACTURING OPERATIONS

MES, APS, quality, HMI and production

PLATFORMCollaboration, Open IoT

Page 17: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 18 Siemens PLM Software

Teamcenter, Polarion

Collaboration and configuration control; Application, process and BOM management

Siemens PLM Software Business Segments

and selected products

Fibersim, Syncrofit, Mastertrim

Composites, air frame assembly and seat design

SpecializedEngineering

Software

NXCatchbook

Product design and specialized

engineering

ProductEngineering

Software

Solid Edge, Femap

Product design, simulation andmanufacturing

MainstreamEngineering

Simcenter, LMS,STAR-CCM+,

HEEDS

Simulation, testand systemsengineering

Simulation and Test Solutions

Tecnomatix, NX CAM

Process design and simulation;

NC programming

ManufacturingEngineering

Software

SIMATIC IT,QMS, Camstar,

WinCC, Preactor

MES, Quality, HMI and Production

Manufacturing Operations

Management

Cloud Services

Product-driven Services

Lifecycle Collaboration

MindSphere

IoT cloud-based solutions to collect and analyze data for optimization of plants, products, and machines

Xpedition, Capital platform, Calypto, Calibre, Veloce, FloEFD, Valor

Systems, Electrical, IC and

Embedded

Electronic Design

Automation

Advantedge

Active integration services and support

Page 18: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 19 Siemens PLM Software

Focus Industries

Siemens

PLM Software

industry sectors

Aerospaceand Defense

Automotive

and TransportationElectronics Semiconductors

Consumer Productsand Retail

Energyand Utilities

Industrial MachineryHeavy Equipment

MarineMedical Devicesand Pharmaceuticals

Page 19: Digitalizing Product Development, The Siemens PLM Vision · Digitalizing Product Development, The Siemens PLM Vision 2018-04-26 Mats Friberg, CEO Confidential Siemens.com

Unrestricted © Siemens AG 2018

2018.MM.DDPage 20 Siemens PLM Software

Nordics Operation

• Lead Country - Sweden

• 7 Languages and 4 Currencies

• 4 Legal Entities – Sweden, Finland and Denmark

incl. Mentor Graphics

• 7 Office locations

• Solna, Gothenburg, Ballerup, Vejle, Oslo, Espoo,

Lindholmen and Oulo

• Over 280 Nordic employees

• Of which Mentor Graphics are 75 employees

• 20 “Nordic” resellers

• More than 1,750 Customers

• Several Global Accounts managed from Nordic

Sweden (Lead Country)