Digitally FitHow Sport Brands Champion Innovation

ABOUT US

WE HELP BRANDS KEEP PACE WITH CONSUMERS

Driven by technology, consumer behaviour is

changing fast

OUR PARTNERS

WHY SPORT?

SPORT MATTERS

…it is proven to increase health and well-being, enrich

citizens’ lives and promote social mobility through

broadened experiences and networks

ABOUT ME

Geek - Triathlete

Breakout

Incremental

Customer focused

Business focused

Professionally

Personally

Agency Ego

HELP USERS MAKE SENSE OF THE DATA

(MOTIVATION)

COMPETITION(SELF AND EXTERNAL)

SOCIAL FEATURES(VALIDATION)

HARDWARE AGNOSTIC

ZWIFT— Compete with others

OBSESS ABOUT CUSTOMER INSIGHT

MEANINGFUL, BEAUTIFUL DESIGN

BUILD A SERVICE NOT A PRODUCT

THANK YOU