digitally printed textiles - a india perspective
DESCRIPTION
This presentation was delivered by Aditya Chandavarkar, CEO, Inkjet Forum India, at the recently concluded 3rd International Digital Textile Congress on 4th & 5th September at the University of Gent organised by Unitex. This was very well received and attended event with over 250 delegates & 24 speakers from US, Europe & Asia. The response received for this conference indicates the growing interest towards digital textile printing. Inkjet Forum India strives to lead the global printing industry towards innovation in Inkjet. Our online portal is focused on keeping the printing industry updated with the latest technological developments, innovative applications & market trends in the areas of digital textile printing, industrial printing, packaging, labeling and 3D printing. Inkjet Forum India helps small, medium and large business houses from the worldwide inkjet industry to capture and increase their market share by providing cost effective and innovative brand promotion solutions for reaching to a focused target audience in the shortest time. We also organize the most comprehensive and informative conferences, seminars and courses for the inkjet industry which allures the key stakeholders of the industry.TRANSCRIPT
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© 2014, Inkjet Forum India
Digitally Printed Textiles – A India perspective
Aditya Chandavarkar Founder & CEO
Inkjet Forum India
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Presentation Structure Indian Textile Industry DTP in India Challenges/Opportunities Conclusions About us
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
3
Indian Textile Industry
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
65%
35%
14%Industria
l Producti
on
12%Exports
27%Foreign Exchange Earning
Contributes
2nd Largest Exporter
$ 223 bn
11% CAGR
Projected 2021
Source: Technopak
=
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Advantages
Manufacturing Flexibility
Multi-Fibre Raw Material Capability
Product Development/Design
Industry Competition – Promotes Innovation
Favorable Government Policies
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Integrated Textile Setup
India is amongst the few countries in the world which have presence across the textile value chain.
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Favourable Market Demand Source: ET Retail
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
DTP in IndiaEstimates of Market Size
Market Segmentation
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Market Size
* Ink Consumption Average: 10 – 12 gm/lmAnnual Ink Consumption
~ $ 250 mn500 - 6000
lm/day
~ 51 million
meters
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Printer Installed Base Estimate
??
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
OEM’s in India
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Ink Scenario in India
Ink Price 93 %
Volume 150% (in last 4 years)
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Source: MS Orange # Figures are based on Production level printers
Market Share – Print-heads
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Market Segmentation
Home Textiles Others Apparel/Fashion
Carpets
Flags & BannersSignageT-shirt
Valve-jet technology
DTP in India
72% 15% 10% 3%
~ $ 250 mn
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Digitally printed Ethnic wear
Apparel/Fashion
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
16
Saree
Salwar Kameez
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Ethnic wear = 70% of women’s wear market in India
Market value of $ 10.82 billion
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Vishal Fashions | Surat
Technology:
Early adopter of industrial scale digital textile printing with Osiris.
Products Manufactured:Indian ethnic wear, Fabrics
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Digitally Printed Home Textiles make up 10 % of total digital textile landscape in India.
Home Textile
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Leading Home Textile Companies
$ 2 bn
$ 130 mn$ 270 mn$ 271 mn
$ 343 mn$ 350 mn$ 548 bn
$ 594 mn$ 670 mn
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Snapshot – Home Textiles in India
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
First Home Textile manufacturer to have a fully functional digital printing setup in India.
Digital Printed Output: 1.2 – 1.5 million lm/year
Products Manufactured:Curtains, Bed Linen, Upholstery,
Technology:
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Technology Clients
US $75 million and it exports to regions across the world like North America, Europe, Australia, Japan and East Asia.
Digital Printed Output: 0.7 – 0.9 million lm/year
Products Manufactured:Cushions, Curtains, Kitchen,Table Linen & Throws
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Kabadi Shankarsa & Co.
Digital Printed Output: 35% of Total Production
Products Manufactured:Cushion Covers, Curtains, Kitchen,Table Linen & Scarfs.
Technology Clients
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Challenges / Opportunities
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Challenges Understanding of the DTP cost model/Marketing
Strategy.
Training & Knowledge of technology.
Confidence in Technology Consistency in Pre/Post-Treatment of Fabrics.
Lack of options of Pigment Technology (Home Textile)
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Interest in domestic markets for modern designs
Perfect vehicle for small/mid sized companies.
Lower product life cycle cost.
Design Combinations – Traditional Indian Art + Digital
Reduces impact on environment.
Opportunties
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Exploring E-commerce
E-commerce in India will grow @ 75%
over the next decade, and likely to
reach US$ 60-75 Billion by 2020.
88% growth in 2013 and industry pegged at $ 16 billion
Lower costs for expansion to reach out to customers in smaller citiies.
Source: Assocham, eBay census
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
Conclusions
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
India has potential to utilise inherent strengths in textile industry to become a leader in digital
textile printing
Training and Technical/Application Support will be major catalysts for this growth
Business’s need to re-think marketing and branding
strategies.
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© 2014, Inkjet Forum India
© 2014, Inkjet Forum India
31
Aditya ChandavakarFounder & CEOInkjet Forum India
+91 9869441285
@inkjet_india
www.inkjetforumindia.com
Get in touch !