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digitally-smart.com

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Welcome

Transform your career and company with a programme grounded in the realities of modern business and the connected society. Learn with some of Europe’s leading Digital Marketing experts.

Digitally Smart programmes deliver the framework and tools needed to meet the challenges of our economy today - and tomorrow

The business world is evolving faster than ever before...

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Overview Who are our courses for?

Our courses are ideal for business professionals and students who want to learn more about digital marketing and are interested in enhancing their careers. It's also for those who want to get official recognition through certification. These include:

Business owners and entrepreneurs

Sales and Marketing Professionals

PR Professionals

Web managers, designers & webmasters

Business and Marketing students

Recent graduates

Professionals looking to change their careers

What can you expect?

Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation’s Digital Marketing and brand-building efforts.

What will you learn?

Digitally Smart’s panel of practitioner-lecturers has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and your career.

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CERTIFIED COURSES

CERTIFICATE IN DIGITAL MARKETING

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COURSE OVERVIEW

The Certificate in Digital Marketing provides an overview of core digital domains, covering a wide range

of online marketing techniques and tools. From Social Media to Search marketing, the course delivers

the framework to effectively plan digital campaigns, looking at the benefits of integrating them with

offline business activities

COURSE CONTENT

TYPE: Foundation Certificate

DELIVERY: Online

DURATION: 1 month

PRICE: $190.0

ENTRY REQUIREMENTS: 18 years old +

This module provides an

overview of the different

digital channels and builds

on the skills to create a

formal digital marketing

plan for an organization

MODULE 1

DIGITAL PLANNING

This Module focuses on

how to boost website

rankings, increase the

quantity and quality of

visitors to a website and

maximise the return of

investment (ROI)

MODULE 2

SEO

`website visitors and

about the tools that can

be used to understand

visitors’ behaviour on a

site

MODULE 3

WEB ANALYTICS

Learn how to apply social

media concepts and best

practices to run social

campaigns that boosts ROI

and meet business

objectives

MODULE 4

SOCIAL MEDIA

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LEARNING OUTCOMES

Participants will gain knowledge and understanding of:

What are the different methods and channels to

reach online audiences?

Why SEO is important and where the opportunities

lay

How to define successful SEM campaigns

Why Social Media matters to business & how to

develop a Social Media Plan

How to read search analytics reports and describe the

results

How to tell stories that sells to get customers'

attention and keep them engaged

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PROFESSIONAL DIPLOMA IN DIGITAL MARKETING

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COURSE OVERVIEW

Whether you are a beginner or an experienced marketing professional looking to upskill in the digital

realm, this professional diploma is perfect for you. The course will equip you with ready-to-use skills to

plan, manage and analyse digital marketing campaigns across key disciplines, including search engines,

social media, and mobile

COURSE CONTENT

TYPE: Professional Diploma

DELIVERY: Online

DURATION: 3 months

PRICE: $600.0


This module provides an

overview of the different

digital channels and builds

on the skills to create a

formal digital marketing

plan for an organization

MODULE 2

DIGITAL PLANNING

This module focuses on

how to boost website

rankings, increase the

quantity and quality of

visitors to a website and

maximise the return of

investment (ROI)

MODULE 3

SEO

This module reviews the

online customer journey

from the first digital

contact with the brand to

the ultimate step, typically

a purchase. It also looks at

the different brand

touchpoints and how can

you utilize them for

optimal results

MODULE 1

CONSUMER BEHAVIOUR

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LEARNING OUTCOMES

Learn how to apply social

media concepts and best

practices to run social

campaigns that boosts ROI

and meet business

objectives

MODULE 5

SOCIAL MEDIA

Learn the available mobile

marketing technologies

and examine the shift in

how we access

information today. Gain a

hands-on experience and

learn how mobile fits in

the marketing mix

MODULE 6

MOBILE MARKETING

Gain insights about

website visitors and about

the tools that can be used

to understand visitors’

behaviour on a site

MODULE 4

WEB ANALYTICS


What are online touchpoints and how can I optimise

them?

How to plan digital marketing activities and integrate

them in your marketing mix?

What are the different methods and channels to

reach online audiences?

SEO techniques that support brand visibility and

amplification

What are the most effective techniques to engage

your consumers through social?

How to gain insights about your website performance

and take the appropriate action?

How to tell stories that sells to get customers' attention and keep them engaged?

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SPECIALIST COURSES

SOCIAL MEDIA COURSE

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COURSE OVERVIEW

The Social media marketing course equips you with the necessary skills to build and deepen relationships

with prospects and customers. Through this course you will learn what techniques business have

available to stay connected with people throughout their day, how to create rich social experiences, and

how to build lasting relationships and amplify the most powerful type of marketing, the word of mouth.

COURSE CONTENT

TYPE: Specialist

DELIVERY: Online

DURATION: 1 month

PRICE: $190.0


In this module you will

learn the basic principles

of social media marketing,

such as the value of

sharing and the power of

word of mouth

MODULE 1

THE SOCIAL SPACE

This module will teach you

how to create a social

media strategy to build

your business and will

provide you with the tools

to spread your message

MODULE 2

CRAFTING A SOCIAL

STRATEGY

You will learn how to tell

your business story with

compelling formats; you

will discover which tools

are available and how to

make your story

interactive

MODULE 3

DIGITAL STORYTELLING

You will learn how to work

with influencers to amplify

the reach of your business

and expose your brand to

a targeted audience

MODULE 4

WORKING WITH

INFLUENCERS

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LEARNING OUTCOMES


What makes a media social and how it differs from

other media channels?

The importance of trust and transparency

Social media demographics and how it relates to

brand engagement

How businesses, organisations and brands are using

social media

Social media best practices

Basic techniques and tools for benchmarking your

social media presence

Social media strategies

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SEO COURSE

cer

COURSE OVERVIEW

The Certificate in SEO is a hands-on program designed to guide you through today’s leading SEO

marketing strategies. This training course is intended to teach students how to implement cutting-edge

SEO campaigns to maximise website visibility through achieving high rankings on the search engines.

COURSE CONTENT

TYPE: Specialist

DELIVERY: Online

DURATION: 1 month

PRICE: $190.0


You will learn core SEO

strategies and tactics used

to drive more organic

search results to a specific

website or set of websites,

as well as tactics to avoid

preventing penalization

from search engines

MODULE 1

INTRO TO SEO

You will understand what

search engines algorithms

are, how they have

evolved throughout the

years and how their

updates impact the

rankings of your site

MODULE 2

SEARCH ENGINES

ALGORITHMS

You will learn the most

impactful elements to

ensure your webpages are

well optimised so that

Google can deem them

relevant

MODULE 3

ON-PAGE BEST

PRACTICES

You will learn best

practices to build a link-

building strategy to boost

website rankings

MODULE 4

LINK BUILDING & OFF-

PAGE BEST PRACTICES

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LEARNING OUTCOMES


How to optimise your website search engine ranking

and performance

How to use online tools to carry out keyphrase and

market research

How to perform competitor benchmarking using tools

and advanced search commands

How to implement best practices relating to search

engine inclusion and exclusion

How to implement best practice SEO web design,

copywriting and site architecture

How to carry out effective link building and off-page

optimisation

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WEB ANALYTICS COURSE

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COURSE OVERVIEW

This certificate course focuses on using web analytics tools to understand how people use your site, and

helps you getting a good understanding of what is working well and what is not performing. You will

learn how to effectively develop and use key performance indicators, how to create comprehensive

measurement frameworks, and how to establish processes to ensure data is collected properly, correctly

analysed and acted upon.

COURSE CONTENT

TYPE: Specialist

DELIVERY: Online

DURATION: 1 month

PRICE: $190.0



learn the basics of digital

measurement: the

different types of analytics

and why they are

important for business.

MODULE 1

INTRO TO WEB

ANALYTICS

You will learn what are

KPIs, and how to set-up

the analytic framework to

determine how effectively

a company is achieving

key business objectives

online

MODULE 2

KPIS & ANALYSIS

TECHNICS

You will learn the power

of segmentation in the

web analytics field, which

will allow you to build

more actionable reporting

that can be acted upon

MODULE 3

DATA SEGMENTATION

You will learn to build

reports and dashboards

that contain meaningful

metrics which enable

insights and drive action

MODULE 4

ACTIONABLE WEB

REPORTING

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LEARNING OUTCOMES


Establish your KPIs for your online marketing activities

and define your measurement framework

The role of analytics in customer acquisition, traffic

generation and user engagement

Understanding website traffic, audiences, and the

science of decision making

How to create your actionable dashboards

How to measure web content and audiences intent

How to use web analytics data to optimise website

performance

How to increase your online ROI and reduce the cost

of acquisition

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PPC COURSE

COURSE OVERVIEW

PPC stands for pay-per-click, and is an advertising model in which advertisers pay a fee each time one of

their ads is clicked. The most well-known platform to run PPC campaigns is Google Ads (former Google

AdWords), and in this course you will learn all you need to know to build and manage Google Ads

campaigns to increase the number and quality to your website visitors

COURSE CONTENT

TYPE: Specialist

DELIVERY: Online

DURATION: 1 month

PRICE: $190.0


You will learn why

relevancy is key in PPC and

we will review other

fundamental aspects. We

will look at the platforms

in which apply, how PPC

ads are displayed, and

how the auction system

works

MODULE 1

INTRO TO PPC


learn how to conduct

keyword research. We will

also look at the keyword

match types available to

increase control over

targeting options

MODULE 2

KEYWORDS AND

MATCH TYPES

Learn how to write Ad

Copy that attracts engages

and prompts action from

your prospects. You will

also learn how to use Ad

Extensions and write them

in a way that delivers

MODULE 3

EFFECTIVE AD COPY &

EXTENSIONS

You will learn which

settings you can adjust to

tailor your campaigns to

reach your business goals,

and we will introduce you

to the fundamental

concept of Quality Score

MODULE 4

CAMPAIGN SETTINGS

& QUALITY SCORE

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LEARNING OUTCOMES


The principles of paid search and the auction system

The key influencers on a PPC campaign

How to perform effective keyword research

How to set up Google Ads and prepare the campaign

structure

How to write engaging Ad Copy for optimal

performance

Collecting and measuring data for PPC reporting

Developing the right PPC mix for your market

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MOBILE MARKETING COURSE

COURSE OVERVIEW

The digital revolution has created new opportunities for businesses to reach and engage consumers

through mobile .This course combines the strategic and practical aspects of mobile marketing, and

provides the framework to establish a mobile vision for a business. You will gain a hands-on practical

guide to providing a mobile roadmap and delivering mobile experiences with impact.

COURSE CONTENT

TYPE: Specialist

DELIVERY: Online

DURATION: 1 month

PRICE: $190.0


In this module you will be

introduced to the mobile

marketing landscape:

trends, drivers,

consumers, platforms,

technologies, etc. and you

will see how businesses

are using mobile to

transform

MODULE 1

INTRO TO MOBILE

This module focuses on

how to build customer’s

first mobile strategies. You

will learn to select the

right platforms to connect

with your audience and

learn mobile behaviours

on the path to purchase

MODULE 2

MOBILE STRATEGIES

You will learn to adapt

search, display, social and

email for mobile, and how

to adopt mobile

technology to leverage

other investment to drive

site traffic and downloads

MODULE 3

DISCOVERY &

PROMOTION

You will learn all about the

fast changing world of

mobile advertising. You

will also be presented

with tips to fully mobilise

your Search Engine

Marketing

MODULE 4

MOBILE SEARCH

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LEARNING OUTCOMES


Create mobile plans that are aligned with your

business objectives

Track customer’s mobile behaviour in their path to

purchase

Learn how mobile marketing fits within the overall

marketing mix

Increase the traffic coming from mobile devices and

maximise downloads, shares, clicks and sales

Optimise your appstore marketing

Learn how to optimise your search marketing strategy

through mobile

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ECOMMERCE COURSE

COURSE OVERVIEW

This course enables students to develop the skills to plan and implement a comprehensive e-commerce

strategy. You will learn the techniques to tap into the most value customers, increase transaction value

and frequency, and increase overall conversion rate.

COURSE CONTENT

TYPE: Specialist

DELIVERY: Online

DURATION: 1 month

PRICE: $190.0


Learn the fundamentals of

eCommerce: introducing

the key players and

exploring some of the

basics such as data and

payment methods

MODULE 1

INTRO TO

ECOMMERCE

Learn the role of

eCommerce content

within today’s

‘omnichannel’ consumer

journey. We will review

the latest developments

and innovation within

the discipline

MODULE 2

ECOMMERCE

CONTENT

Understand what the

factors are when

delivering an optimal

Ecommerce user

experience to deliver a

seamless online shopping

experience

MODULE 3

USER CENTERED

DESIGN

Through usability

research, learn to identify

user needs, behaviours,

motivations and what

they value on PC, tablet

and mobile

MODULE 4

MOBILE COMMERCE

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LEARNING OUTCOMES


Today’s eCommerce world, the omnichannel

customer and what they value most

What is driving the eCommerce and Mcommerce

revolution: technologies, payments, consumer

behaviour

Improve eCommerce experiences through User

Centred Design

The techniques for high performance eCommerce

sites

Map the customer journey to target high value

customers

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Supporting your online learning journey…

Our courses are available to study online via the Digitally Smart’s dynamic online learning environment. This is how we can guide you through your online learning journey:

Access high definition video-lectures designed by our specialist product teams and leading industry experts who create an update our course content on a continuous basis

Access discussion forums to explore topics & issues. Interact and learn from fellow students who face similar challenges and provide different POV to the discussions

Access multimedia supporting material to help you with your studies

Access your interactive class anywhere, anytime, available 24/7 from any location. Never fear missing a class again

Interact with your course instructor to obtain the

support to advance towards your certification

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Subject Matter Experts

Our courses will introduce you to the most important and transformative aspects of digital

marketing, delivered by the industry’s leading practitioners.

All of your lecturers are specialist professionals in the digital marketing sector, running and

delivering online marketing campaigns, using the latest tools and techniques on a daily basis.

They help to create and validate our modules as well as teach them, so your lectures will be

based on our formalised syllabus of learning overlaid with their real life experiences,

examples and case studies.

Digitally Smart granted me an amazing opportunity to upskill, be relevant, and better equipped for my career

“ Patricia Rue Vinga

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For more information or to register for a course please contact us

[email protected] www.digitally-smart.com

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