Digitizing the societyDorin Pena, General Manager, Cisco Romania

Cluj-Napoca

78%Workloads processed

in Cloud DCs

by 2018

5TB+of data per person

by 2020

180BMobile apps

downloaded

in 2015

30MNew devices

connected

every week

277XData created

by IoE devices

v. end-user

Hyper Explosion of Applications & Data

50BThings connected

by 2020

Through 2017, 90% of the information assets from big data analytic efforts will be siloed and unleverageable across multiple business processes.

Public Cloud Sprawl

91Customer estimates:

Average number of cloud services used by their org

1,220Average cloud services

actually discovered

(112% growth

year-over-year)

* Data from Cisco Cloud Consumption as a

Service reports

44High risk services

discovered onaverage

9% Growth 0% Growth

IT ControlledLOB Controlled

By 2020, 90% of Technology

spending will be outside of IT

(Gartner)

By 2018, 20 percent of business content will be authored by

machines.

By 2018, six billion connected things will be requesting

support.

By year-end 2018, customer digital assistant will recognize

individuals by face and voice across channels and partners.

Disruption Is Now the CEO’s Number One Issue

Source: Global Center for Digital Business Transformation, 2015

Expected time to disruption*: 3 years

4 out of 10 Displaced Existential Threat

*Disruption = Substantial change in market share among incumbents

Platform V’s Product?

Encrypted Traffic: A Sign of the Times

Individual Privacy Government Compliance

Organization Security

Encrypted Traffic is Increasing

It represents over 50% of bytes transferred

https://

The growing trend of web encryption creates false sense of security and blind spots for defenders

SaaS

PaaS IaaS

Cisco Confidential

Data Center Cloud Edge/IoT

Security Everywhere

A Broader Perspective Is Required…

…to Balance New and Existing Requirements

SaaS

PaaS IaaS

Traditional

Applications

ERP, Financial,

Client/Server, CRM,

Email

Cloud Native

Applications

IoT, Big Data,

Analytics, Gaming

Cisco Confidential

Data Center Cloud Edge/IoT

Security Everywhere

Gartner Calls it Bi-Modal IT

SPEED

EFFICIENCY

100s of types of media protocols

~20TB of data

every hour

from 1 engine

IoT World Forum Reference ModelLevels

Application(Reporting, Analytics, Control)

Data Abstraction(Aggregation & Access)

Data Accumulation(Storage)

Edge Computing(Data Element Analysis & Transformation)

Connectivity(Communication & Processing Units)

Physical Devices & Controllers(The “Things” in IoT)

Collaboration & Processes(Involving People & Business Processes)

1

2

3

4

5

6

7

Sensors, Devices, Machines,Intelligent Edge Nodes of all types

Center

Edge

Cisco Security – Thread Focused Architecture

A continuously evolving threat

landscape…

… requires an integrated Threat

Defense Architecture

Attack Surface

Threat ActorsAttack

Sophistication

Visibility

Enforcement Points Intelligence

Design

principles

Time to Detection: Reducing Malicious Actors’ Unconstrained Operational Space

17.535.3 VS

HOURSHOURS

June (Median) October (Median)

Cisco far outpaces the current industry estimate of 100 to 200 days

A New Approach Is Needed for Application Development

Existing IT

App

Web

Servers

App

ServersDatabase

Physical Infrastructure

App App

Cloud-Enabled

Service

Web

Servers

App

ServersDatabase

Local Dedicated Shared

App App Service

Cloud-Native(Containers)

AppApp

Runtime Micro-services

on Containers

.rb .py

.go Java

Service

ServiceApp

A New Approach Is Needed in the Data Center

Compute, Network, Storage

Hypervisor

Virtual Machine

Operating System

‘vApps’

Orchestration and Mgmt

Storage

Block

File

Object

Workloads

Virtualized / Cloud Stack

(2003–Today)

Configuration Management

Container Stack

(The Future)

Scale Out Infra

Lightweight Linux

Container

Cluster Managers

APIs - Microservices

Workflow / Management

‘containerized Apps’

HDFS

Efficiency Speed Digital Transformation

Official launch

Introducing Cisco HyperFlex Systems

Complete Hyperconvergence

Software Defined Compute, Storage & Network

Next Generation Data Management

Always-on Optimization and Flexible Scaling

Future Ready Architecture

Built for Todays Workloads and Emerging Applications

Who do I TRUST?

Thank you!