DIJI-PAK RESEARCHBy Jummara Ahmed

DIGI-PAK RESEARCH

I will be looking at albums and artist that are similar to the song and artist we have chosen to use for our music video.

I will also be analysing a few of Rihanna’s albums that I chose with my group and then we will check for any similarities.

ANALYSING RIHANNA’S ALBUM ‘LOUD’

BACK COVER

The back cover goes with the theme that has been chosen which is a floral theme. This theme also is shown on the front cover and on the CD. This picture of Rihanna shows her as innocent but seductive which fits with her songs.

FRONT COVER

The front cover is a close up of the artist with the name of the album at the bottom. Again the colour of the artist’s hair and lips are a bright red which make her stand out. The name of the album is visible and clear to read but comes across as important as the artist. Also red connotes seductiveness which will attract a lot of the male audience. The close up also follows Goodwin’s theory as the audience prefer this and helps attract more audience.

CD AND COVER

The cd follows the floral theme with a light pink rose colour, whereas the cover is of the artist leaning over a rose bush which has bright red roses. The cd and cover gives an innocent image of the artist which will attract more people.

BEYONCÉ'S ALBUM 4Beyoncé's album “4” is different to Rihanna’s album “Loud.” There is a medium shot of the artist and her image portrays her as fierce and seductive. Her name is in big letters behind her but you cannot read all of it as her image is in front. This shows that you do not need to know her name as the audience would recognise her with just an image of her. This also shows that she is a hit in the music industry and favoured by a majority of the audience. The colours used in this cover is mainly black and white and this makes her stand out more. She is on her own in this picture showing she is independent and standing up for independent women.

BEYONCÉ'S ALBUM 4 BACK COVER

The back cover still shows her as a fierce artist and still portrays her in a seductive way. The writing on the back cover is in black which gives a bold feeling and shows a mature side to the artist. The track list is also there so the audience can see which songs are on the cd. The back cover is attractive because the background is bright but the writing and the artist clothing are in black. The colours contrast well and is eye catching which will help attract more audience.

BEYONCÉ'S ALBUM 4 CD COVER

The cd covers are medium shots and close ups of the artist. This makes her stand out more and will attract more of the audience. These images again show a feminine and attract side to the artist. Also the first image I have used makes her stand out because she is wearing a bright colour, whereas the background is in grey and the writing is in black. In the second picture I have used the artist again stands out because it is a close up of her and she is in colour whilst the writing is in white. This shows the importance of the artist. The name of the album has been used on the cover so the audience know which album it is.