dila-pro the world’s first smart cervical dilator benjamin lee, ceo anne kwei, cto
DESCRIPTION
Dila-Pro The World’s First Smart Cervical Dilator Benjamin Lee, CEO Anne Kwei, CTO Matthew Lee, CMO/CRO Grace Shih, CFO. Clark T. Hung, Ph.D. Rachel Masch , M.D., M.P.H. The Problem. 500,000 manual cervical dilation procedures annually in the US. Current Dilators. - PowerPoint PPT PresentationTRANSCRIPT
Dila-ProDila-ProThe World’s First Smart Cervical The World’s First Smart Cervical
DilatorDilator
Benjamin Lee, CEO Benjamin Lee, CEO Anne Kwei, CTOAnne Kwei, CTO
Matthew Lee, CMO/CROMatthew Lee, CMO/CROGrace Shih, CFOGrace Shih, CFO
Clark T. Hung, Ph.D.Clark T. Hung, Ph.D.
Rachel Masch, M.D., M.P.H.Rachel Masch, M.D., M.P.H.
500,000 manual cervical dilation procedures annually in the US
The Problem
Current Dilators
Uncontrollable
Dilation Rate
Lacks Patient-Tailored
Specifications
No Established Protocols
Extreme Patient
Discomfort
Inadvertent Induction of
Labor
Insufficient Dilation
Tissue Damage
Our MissionOur Mission To be the pioneers of the next-generation of cervical
dilation technology
Our VisionOur VisionTo design an innovative and cost-effective cervical dilator that uses advanced, smart technology with an emphasis on patient needs
Our AdvantagesOur Advantages• No major competition• Among the first to address this problem• Access to first-rate equipment • Mentorship of expert advisors
Company Overview
$200 million cervical dilation market per year
Dilation FeaturesDilation FeaturesCurrent Products
Our Product
Cervix DilationCost EffectiveOne Insertion ApplicationApplicability to All ProceduresComfortable and Tailored DilationPreservation of Cervical Integrity
Market25%: ~$50 million cervical dilators
portable anddiscreet
patient tailored
safe andefficient
The World’s First Smart Cervical DilatorDila-Dila-
ProPro
Prototype Design
Prototype Testing
Component Supplier Quantity Price Each
Total
Balloon Advanced Polymers 10 $18.00 $180.00Pressure Gauge
Honeywell Sensing and Control, 0-100 PSI
2 $32.09 $64.18
Freescale Semiconductor, 0-101.5 PSI
3 $15.84 $47.52
Air Pump Hargraves Mini Air Pump, 28 psi 1 $85.00Syringe pump, borrow from undergraduate lab
1 - -
Check Valve
Fisher Scientific 6 $5.29 $31.75
Tubing Borrow from undergraduate lab 10 ft - -Data Acquisition
Borrow from undergraduate lab 1 - -
Computer Borrow from undergraduate lab 1 - -Phantom Inflatable cuff, from undergrad
lab1 - -
Air pump, from undergrad lab 1 - -Total: $408.4
5
Costs• Prototype production and testing is made possible by a
$500 sponsorship from Columbia University Department of Biomedical Engineering
• The bulk will be spent on component purchases:
Business Model
Phase 1Phase 1Phase 1Phase 1 Phase 2Phase 2 Phase 3Phase 3 Phase 4Phase 4
Develop a final
marketable version of Dila-Pro
In VivoTesting ofDila-Pro
FDAApproval
Application
Launch Dila-Pro
Market tophysicians
Establishrelationshipswith clinics
andhospitals
Improve and update Dila-Pro
Maintain strong
relationship with
customers
• ‘Trade-In’ for $500• Devote funds to R&D and advertising• ~50% of the market and second product release by 2017
Financial Outlook
$2,000$2,000 $30$30
Website
Dr. Clark HungProfessor of Biomedical Engineering
Dr. Elizabeth HillmanAssistant Professor of Biomedical Engineering
Dr. Rachel MaschAssociate Director of Family Planning, Beth Israel Hospital
Dr. Rujin JuBeth Israel Hospital
Keith YeagerSenior Staff Associate, Laboratory Manager
Lauren GrosbergGraduate Student in Biomedical Engineering
Acknowledgements
Cost-Effectiveness
We expect each device to be used approximately 5 times per week
(5 times/week) x (52 weeks/year) x 2 years = 520 device usages
$2000 per unit/520 usages = $3.84/usage
$4 + $30 (disposable components) = $34, the total cost per usage of Dila-Pro
Comparable to the cost of current dilators
Patient Physiologies
Myers, K. M.; Paskaleva, A. P.; House, M.; Socrate, S., Mechanical and biochemical properties of human cervical tissue. Acta Biomater 2008, 4 (1), 104-16.