Transportation Design from the Art Center College of Design, U.S. Worked for short tenure in General Motors, USA

1981 Started Designing & Making Automobile Accessories. 1992 Designed his own Gypsy 1993 Estd. DCD to offer design & prototype

B2B B2C TATA Motors General Motors Ford Renault Maruti

Fiat Contessa Jeep Mahindra, etc.

About DC

Celebrities &

Industrialists

Focused on Foreign Business by COST BENEFIT advantage

PROMINENT in Custom Designed Automobile Market

Design work for AMV8 007 Die Another Day

2007

Chevrolet Beat 6 Rolls- Royce for UK clients

> 2,000 cars

AM

BIE

RO

D

DC : S { Similar to Ferrari Or Lamborghini Futuristic CAR

for Hollywood celebrity

4

Challenges For

DCD

1 TATA Nano Industry - flipped upside down in next 5-10

years

Pressure on worlds biggest carmakers

Large car makers are looking @ POTENTIAL Indian market

2 New Entrants Luxury car market TRIPLED during 2002-07

26% growth in India Luxury Market in 2007

Porsche , Audi, BMW, Ferrari into INDIAN market

3 Safety Norms DC says, we use max OEM components

Testing would increase the costs

Pressure to adjust to safety standards

4 Diversification TVs, Refrigerators, office interiors & Furniture

First Automotive Design School

Will these dilute DCD ?

Future is customizing

Spending on lifestyle INCREASES

DCD

Can Sustain

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