dima todorova-lilavois: recent work
TRANSCRIPT
Dima Todorova Lilavois
917.407.9242 / [email protected]
interaction designer, information architect, communication strategist
My approach to experience design and strategy is user-‐centered, itera>ve, grounded in research, tes>ng and metrics, and flexible. I believe in carefully selec8ng and adap8ng methodology and approach to suit the individual project’s requirements, 8me parameters and budget.
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HOW I THINK ABOUT THE PROCESS
Draw it out
It all comes together: implementation
• create sitemaps • create wireframes • dra? func8onal requirements • test prototypes • dra? content requirements • visual design
• tech requirements • implementa8on
Define the goal and message • gather requirements • dis8ll key messages
• audit current content • review web analy8cs
• review compe8tors • conduct heuris8c analysis
Explore the possibilities • create user scenarios • create personas • explore interac8on models • test early prototypes
Beyond the launch: ensuring success • training • metrics • tes8ng • improving
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artmobile About this project: a concept for a handheld app that delivers ac8vi8es for elementary school children to explore, create and share informa8on about famous portraits. The personas displayed here were used to inform design direc8on and choices.
My involvement: • concept design • naviga8on flow • audience research/personas • interface design
Sofia
Alex
About this project: a handheld app that delivers ac8vi8es for elementary school children to explore, create and share informa8on about famous portraits.
My involvement: -‐ concept design -‐ naviga8on flow -‐ interface design
artmobile: screen designs
Redesign of the NYU Arts & Science Schools Websites
About the project: A large scale project encompassing the redesign of 4 school-‐level sites. In the first phase, three key messages were constructed with the help of cardsor8ng exercises. The key messages, paired with web analy8cs and user research guided the first phase of the redesign, emphasizing redefined informa8on architecture, user experience, and visual design of the umbrella Arts & Science site.
My involvement: • project requirements • messaging and strategy • informa8on architecture • interac8on design • project management
The old homepage was outdated and had become a repository of links. During ini8al interviews with internal and external users it also became apparent that there is a need to clarify and establish what NYU Arts & Science is to the larger internal and external community (as comprising of the College, Graduate School and Liberal Studies).
The new homepage was guided by the need to clarify and establish a presence for Arts & Science. The design was further guided by three key messages which we defined with the leadership team through a series of messaging exercises.
old homepage
new homepage
Redesign of the NYU Arts & Science Schools Websites (con>nued)
Through web analy8cs we determined that the Departments and Programs page is the most visited page and the second ranked entry point to the website, a?er the homepage.
A tabbed layout allowed for users to quickly scan and find the desired program from the A-‐Z lis8ngs or browse programs by area of studies.
My involvement: • user research • metrics analysis • low and high fidelity wireframes • guerilla style user tes8ng
High fidelity wireframe that was used for implementa8on
Early stage wireframe of tabbed design
NYU Arts & Science Landing Pages: Department and Program Page
One of the challenges with the old "Policies and Procedures page was that it was not used by administrators. In fact, they relied almost en8rely on email to distribute links to the appropriate webpages.
The newly defined Administra8ve Resources portal simplified the structure, eliminated unnecessary content and emphasized ease of naviga8on and findability, increasing the use of these pages by the internal community.
My involvement:
• user research • metrics analysis • low and high fidelity wireframe • guerilla style user tes8ng
High fidelity wireframe that was used for implementa8on
Early stage wireframe detail
NYU Arts & Science Landing Pages: Administra>ve Resources Page
About this project: A detailed content audit is the first step to understanding the scope of exis8ng content. In this case the content audit was augmented with web stats to inform and redefine informa8on architecture.
Content inventory for the NYU College of Arts & Science Website
Examples of a few of the NYU Arts & Science school and departmental sites I have worked on:
NYU Glucksman Ireland House Redesign About the project:
Ini8al interviews, and site analy8cs were used to define the design direc8on. The needs of the two dis8nct audiences, an academic community encompassing students and researchers and the Irish-‐American community in New York, guided the content and the design features.
The goal was to create a dynamic website that u8lizes exis8ng resources and is easy to maintain over 8me, yet portrays a lively and vibrant community.
My involvement: • project requirements • informa8on architecture • interac8on design
• content guidelines • project management
History Module for High-‐school Students
My involvement: • instruc8onal design • user interface design
About this project: A web-‐based mul8media pla^orm designed to complement in-‐class instruc8on by allowing students to explore and visualize the rela8onship between world history events and immigra8on pa_erns in the USA.
ABOUT ME
917.407.9242 / [email protected]
I am passionate about crea>ng user-‐
centered, impaceul, efficient, and
easy-‐to-‐use digital solu>ons and
learning environments that facilitate
a great user-‐experience.
I believe in carefully selec8ng and
adap>ng the methodology to the
individual project’s requirements,
8me, parameters and budget.
I believe in star8ng with content first.
And in cra?ing digital solu8ons and
instruc8onal projects that are scalable
and sustainable over 8me. I take a
hands-‐on approach and I readily delve
into programming, visual design,
content or produc>on when the
project requires it.
PRESENTLY
• design interac8on flows and UI for e-‐learning so?ware
• create wireframes, mockups and prototypes
• Ini8ate and conduct user tes8ng RECENTLY
• completed a master’s in Digital Media Design for Learning
• focus on cogni8ve & learning sciences, games for learning and research methods
IN THE PAST
• directed web and media ini8a8ves for NYU Arts & Science
• gathered need requirements, defined informa8on architecture, content and feature guidelines, interac8on models and technical specifica8ons
• led a small team of a designer and developers
• designed all things visual for interac8ve and tradi8onal media for art, cultural and non-‐profit clients.
Thank you! 917.407.9242 / [email protected]