DIN EN ISO 9001 certified1RapidEye proprietary information

RapidEye Overview

John Ahlrichs303-589 3597

RapidEye proprietary information 2

First official image

Patagonia, Argentina

DIN EN ISO 9001 certified3RapidEye proprietary information

> Overview RapidEye

> Business Model

> Data Supply

Agenda

DIN EN ISO 9001 certifiedRapidEye proprietary information

> 1996: Started with a response by Kayser-Threde GmbH, to a request for ideas issued by DLR

> 1998 Established in Germany as an independent company with private and customer seed

money

> 2004 Funding secured with the help of the EU, the State of Brandenburg and a banking consortium

CCC (Canadian Commercial Corporation) – subcontracting with MDA in Vancouver, BC –

was contracted to build our ground and space

segment

> 2008 Satellites launched and preparing for commercial operations

Who is RapidEye?

RapidEye proprietary information

Who is RapidEye?

RapidEye is a

Geospatial Information Provider

Our business is

> detecting, understanding and interpreting changes anywhere on earth ...

> ... quickly and reliably for our customers around the world

> .... that have enterprise level service requirements...

> ... supported by our 5 satellites.

DIN EN ISO 9001 certified6RapidEye proprietary information

Our Satellite SystemOverview

Spectral Bands BlueGreen Red Red EdgeNIR

440-510 nm520-590 nm630-685 nm690-730 nm760-850 nm

Satellite Altitude 630 km

GroundSamplingDistance (Nadir)

6.5 m

Pixel Size(orthorectified)

5 m

Tile Size 25 x 25 km²

Swath 77 km x 1500 km (max)

Revisit Time DAILY (< 20 Degree roll angle)

Equator crossingtime

11:00 a.m. (approximately)

Image CaptureCapacity

4 Million km² DAILY

Radiometry 12 bit data

Simulation: RapidEye's coverageof the Mid United States

Day 1 Day 2 Day 3

Day 4 Day 5

Min

neso

taIowa

Indiana

Illinois

Wisconsin

DIN EN ISO 9001 certified9RapidEye proprietary information

Land Cover Analysis & Vegetation Identification

Monitoring &Change Detection

Damage AssessmentFeature & Boundary Extraction

Modeling &Production Estimation

Core Capabilities

RapidEye staff develop solutions for our service customers

Leverage our multitemporal imaging program

DIN EN ISO 9001 certified10RapidEye proprietary information

Agriculture

Forestry

Security & Emergency

Energy & Infrastructure

Spatial Solutions

Environment

Business Areas

DIN EN ISO 9001 certified11RapidEye proprietary information

Data Supply

> Data Acquisition

> Customer Access

> Pricing

DIN EN ISO 9001 certified12RapidEye proprietary information

Data Acquisition and Processing

> All data downloaded in Svalbard, Norway

> Ground segment can ortho 2 million sq km/day

> Archived in Brandenburg, Germany

> Centralized model (Single point of availability)

DIN EN ISO 9001 certified13RapidEye proprietary information

Accessing RapidEye imagery

> On-line E-commerce platform

> Data archive and tasking

> Primarily through distributor network

> Working on access agreements through USDA and USGS

DIN EN ISO 9001 certified14RapidEye proprietary information

E-commerce Platform

> “real-time discovery and delivery”

> Orthorectified

> Fresh

> Small minimum order

> Credit card purchase

> Immediate FTP delivery

> Worldwide availability and pricing

> Perfect for scientific users and organizations working on environmental projects

DIN EN ISO 9001 certified15RapidEye proprietary information

Archive> ~1.4 Billion sq km/year added

> Available as

> Level 1 data (path oriented)

> Level 3 data (Orthorectified)

> Available through

> Distributor network

> Planned USGS/USDA purchase vehicles

> Differentiators

> AOI based purchases

> Fresh, multi-temporal archive

DIN EN ISO 9001 certified16RapidEye proprietary information

Tasking

> Focused on wide area (states, regions, nations) coverage

> Satellites are designed to collect long strips of data

> Off track pointing maintained for entire orbit.

> Ordered through

> Distributor network

> Planned USGS/USDA purchase vehicles

> Differentiators

> AOI based purchases

> Reliable, large area multi-temporal collection programs

> Fast turn around.

DIN EN ISO 9001 certified17RapidEye proprietary information

Pricing

> E-commerce platform

> Base 1.40 Euro (~$1.80) /sq km

> Minimum order $75 (multiple AOIs).

> Archive and tasking

> Base 0.95 Euro (~$1.25) /sq km

> Minimum AOI (sq km) and order ($) not finalized

> Same price for Level 1 (path oriented) and Level 3 (orthoed) data

> Uniform global price (will be posted on the web)

DIN EN ISO 9001 certified18RapidEye proprietary information

Close> RapidEye's launch of a satellite constellation was watched by the industry

> Our success makes it easier for others to follow

> Focused missions at reasonable cost

> Data availability and diversity will increase

> RapidEye's entry into the information business at a global level is watched by the industry

> Enterprise scale delivery of reliable, image based, information services

> Future of Land Imaging looks good

> Addressing the lack of reliable, repetitive, wide area coverage of optical data at a compelling resolution

> Solving the cloud problem will be left to the physicists and RADAR