Dinesh Bodewar Firasti App Design

About Myself

I am Dinesh Bodewar, 22 year old an aspiring UX Designer.I have completed my Engineering in Information Technology in 2015 from Pune University.Currently living in Pune.As a Engineer I like reading Technical and Design related stuff.I like to build things that are usable. Contact NO: +91-8149970469Mail ID : dbodewar1@gmail.com

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Working Methodology – IMAGIN 6D Framework1] Define: Business Goal and Objective

2] Discover: Competitive analysis User base & Segmentation Persona Creation Writing Scenarios Task flow for the App

3] Dream: Conceptualization of different ideas

4] Design: Information architecture, Wireframes, digital prototype, Visual Design.

5] Deliver: Style guideline + specs, assets and structured PSD files.

PROJECT 1: FIRASTI APP DESIGN

Project Brief Firasti is a term used for traveller.

Firasti is an mobile app provides a new way to explore places and advertising business.

As there are plenty of educational institutes situated in Pune, Every year students from multiple part of India came for educational purpose.

Firasti will help them to find hostel, mess, restaurants, snack center and many more places in just few clicks.

Shopkeepers, hotels and other businesses can start their online presence using Firasti App.

We will charge some fees from those who want online marketing of their business.

In Phase-1 our aim is to make Firasti as MUST have app for people visiting Pune.

In future we will add multiple cities under Firasti.

Business Goal

Justdial AroundMe FirastiVoice Search Available Not available Not availableUser Experience Good Below average GoodVisual Hierarchy Image-> Place

Name-> Icons-> Address

No proper visual hierarchy

Image-> Place Name-> Icons-> Address

Login required Optional only for searching places

No login option available

Optional

Information at glance

Place name, address, User rating, direct link to map, favourite, Call

Less information availablePlace name, Address, distance.

Place name, address, user rating, distance from user location, link to map, Favourite, call.

User Control & freedom

More: Allows to customize app view, manage notification & favourite , easy navigation

Less More: Direct link on all pages for Home, User Profile, favourite and notification

No of clicks to complete task

approx. 4-6 approx. 2-4 approx. 3-5

Categories More detailed categories available

Limited-(total 14) Detailed categories as per target user

Offline Support Available Not available Not availableAllow to list your business

Yes No Yes

Competitive Analysis

People living in Pune.

Traveller.

Students coming to Pune from different part of India.

Those who wants online marketing of their business.

User Base

Students.

Travellers.

People new to the Pune

Different business like hostels, landlord, broker, mess, snack center, shopkeeper, restaurant owner.

User Segmentation

Manoj is a student lives in Nanded. He has got admission in P.C.C.O.E college of Engineer, Ravet Pune. He has to reach in college at 10:30 AM for admission process. Manoj has come to Pune only few times and he doesn’t know the way around. He is a android based smart phone user.

Observation: Manoj will try to search for college address and how to reach there. After admission process he may try to find boys hostel and mess near his college.

User Scenario 1

Pankaj is a engineering student, lives in Akurdi since last 4 years. He is a kind of foodie. This weekend Pankaj and his friends decided to have dinner. As they got bored from regular hotels, they decided to find a new hotel in nearby area.

Observation:Pankaj and his friends could discuss about any new hotels in nearby area or they will ride their bike and search hotels, if it took much time they will go to regular hotel with unsatisfied dinner .

User Scenario 2

Yogesh is a engineering student lives in Akurdi since last 2 years. He lives in 2bhk flat with his classmates. From last 2 days they found some water leakage problem in washroom. Now he is searching for a plumber to fix this problem as early as possible. Yogesh is a android based smart phone user.

Observation:Yogesh will ask to his friend or try to search on internet for plumber available in nearby area.

User Scenario 3

Persona 1

• Aniket Patil• Age: 20• Profession:

Student

Aniket is a Diploma Student living in akurdi since 2 year.

He is and Android based smart phone user.

He spends most of his time with his friends.

Aniket is a lazy person unlike visiting new places.

Motivation: Aniket is planning to shift his

room to new place. Aniket and his friends spend

most of the time hanging around coffee shop.

Goals: Hotel provides home delivery. Hostel selection with

preferences like balcony and floor selection.

Brands available in cloth shops. View menu and Speciality in

coffee shop.

Persona 2

Hitesh is engineering student lives in Akurdi since 4 year.

He likes Chinese food and Momos.

Hitesh likes to hangout new places with his friends.

He is an smart phone user.

• Hitesh Chinchore• Age: 23 • Profession:

Student

Motivation: Every weekend hitesh and his

friends has dinner plan in restaurant.

He also likes to try new food.

Goals: Find new hotels in nearby

area. Hotel provides home delivery.

Persona 3

• Suraj Solse• Age: 21 • Profession:

Student

Suraj is engineering student lives in Akurdi since 6 month.

He is more biased towards technology .

He likes to go in restaurant and try new food.

Every weekend suraj and his friend visit new places in nearby area.

Motivation: Visit places like park and

sights in nearby area. Try different food items in

affordable budget.

Goals: Search hotels and their

speciality, menu. Find laundry shop, book shop. Purchase new cloths.

Task FlowUser Search Journey

Task FlowPost your business to Firasti

Method Followed

1] Card Sorting A) Open Card Sorting B) Closed Card Sorting

2] Competitor Study: Study Information architecture of existing app like Justdial, AroundMe, Nearby.

Information Architecture

• Open Card Sorting

• Closed Card Sorting

Firasti App CategoriesHostel: Hostel, Flat, PG

Mess: Different food type

Restaurant:Home delivery, food type,

Coffee time and snack center

Book shops and stationary

Supermarket, Fruits and vegetables

Medical:Doctors, Dentist, Hospitals, Optician, Blood bank, Chemist, pathology labs, ambulance.

Jobs:Consultant, Part time, Full time Jobs, Engineering Jobs, BPO & KPO, Marketing, Work from Home, other

Education:School, colleges, Coaching classes, Internet café

Fitness:Gym, Yoga, Sports club, Swimming clubs, Health equipment.

Auto Care:Bike repair & AccessoriesCar repair and accessories.

On Demand Services:Electrician, carpenter, Plumber, Laundry, Pest control, cooks, Packers and movers, Courier service

Project Guidance and training institutes

Repair:Mobile, PC, Laptop, TV.

Gas Station and Petrol Pumps.

Personal care:Salons, spa, beauty parlours.

Hobby classes, Dance and Music

DESIGN SHOWCASE

WireframesLoading Page Landing Page

Benefits of Log in Sign Up

Log In Enable Location Service

Firasti Home Category List

Filters1] Near me

2]Sort by rating

3]Home Delivery

4] Filter Choose food type a) Indian b) Chinese c) South Indian d) Veg Only e) Non-Veg food f) More

Restaurant list view Restaurant Details

Comment View Favourites/Notification

Type of Filters

1] Gender

2] Hostel, Flat PG

3] Preferences a) Balcony b) Furnished b) Single c) Sharing

4] More

Apply Filter Hostel List View

Information Provided related to hostel

1. Image Count2. Total Rent3. Detailed address4. Distance 5. View on Map6. Facilities7. Review8. Add to Favourite9. Share Place with Friend10.Contact Owner a) Call b) Request Call back

Hostel Details Contact Hostel Owner

Free Business listing For Response Saved

Connection Problem No Result Found

Visual DesignLogo Landing Page

Sign Up Login

Home Page Restaurant list View

Restaurant Details Post your business

THANK YOUDINESH BODEWAR