direct mail primer with examples
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TRANSCRIPT
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Direct Mail
Presented by Anup Tiwari www.fundraisingindia.org
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Continues to acquire & retain donors well
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Underlining
Post Script
Questioning
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Address Labels visible from back
of envelope
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• Envelope
• Letter
• Endorsement or Lift Letter
• Donation Coupon
• Premiums &Mission Premiums
• Business Reply Envelope
• Brochure
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Writing a Fundraising Letter
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Tell a story
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Short Sentences
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Pitch a small gap
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Let’s try writing oneNow