DIRECT MARKETING

INTRODUCTION

We are an NGO - “UMEED” Our Mission - Saving and enhancing the quality of life through organs donation.

Our Vision – A trustworthy organization for the people.

Initiative - Eye Donation Campaign .

"Light up the darkness in their life. Pledge & Donate Your Eyes”

EYE DONATION CAMPAIGN

Organised on – 26th January 2011 – Indian republic

Day. 10th June 2011 – International Eye

Donation Day. 2nd October 2011- Mahatma Gandhi

Jayanti.

SOME FACTS AND FAQSWe can light the life of a blind

person by donating our eyes after our death.

What are the Reasons for Very Few Eye Donations?

Who can be eye donors?Whom should we contact to donate

eyes?How long will you take to reach?Will the recipient be informed of

the donor’s details?

What is the need for Eye donation? 1.5% of the population are unnecessarily blind 25% live below the poverty line 2.5 million children are suffering, including those who don't have the correct spectacles 32% are under 15 60% of blind children will not make it to adulthood. 75% live in rural areas There are 12,000 ophthalmologists in the country but the majorities of them live and work in the urban

areas. 40% live in rural areas in Central & Northern India

where there is little access to quality eye care services.

FEATURES & PRICING Make people aware . Help blind people to get the vision and give

a new life . Pricing - It will be non- monetary i.e. your

time, efforts, willpower, guts, responsibility and your dedication to stand up for the cause.

Promotional Offers.

LEAD GENERATION

Target Audience : above the age 18yrs. DATA COLLECTION METHODS:1. Primary data :Surveys and Personal

Interviews.2. Secondary data :Blood Bank or Donation

camps & Eye Care Hospitals .

DATABASE MANAGEMENT

MANAGE THE DATA SOURCE:1. In the case of surveys and personal

interviews.2. In the case of secondary data.3. In case of Eye Care Hospitals. MANAGE THE DATA ENTRY:1. Distinguishing factor will be the code

number.

CHANNELS USED

Group SellingFace- to- Face sellingEmail & Internet Direct Response Print Media

GROUP SELLING

We can easily aware our target group, and this also a ‘soft sell’ approach.

We will also tell the rewards they will get which will bring in more people.

FACE-TO FACE SELLING

Oldest forms of Direct Marketing. We can get the confirmation by talking to

family members. Direct approach to the people and make

them aware about the campaign. Motivate them to Pledge and Donate eyes.

EMAIL & INTERNET

Our Website : www.umeedngo.com Online Registration. Social networking site like facebook, Orkut,

and others. Regularly update our site and that also at a

cheap cost. Can change our flash banner ads easily. Help to get more no. of people for eye

donation.

DIRECT RESPONSE PRINT MEDIA

Print Advertisements have longer shelf life. It will also allow us to get direct response

from the people. Acquistion (Direct marketing Strategy) :core

aim : to recruit maximum no. of target customers at minimum cost.

26th January 2011 – Indian republic Day.

10th June 2011 - International Eye Donation Day.

2nd October 2011- Mahatma Gandhi Jayanti.

“MAKE EYE DONATION YOUR FAMILY TRADITION”

Thank you !