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Page 1: Direct Marketing Revolution - SalesTeamLive...Direct marketing, and for that matter, direct mail, is an absolute must to make money in this business. It’s not the only way to make

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Page 2: Direct Marketing Revolution - SalesTeamLive...Direct marketing, and for that matter, direct mail, is an absolute must to make money in this business. It’s not the only way to make

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“I am totally convinced that marketing, or lack

thereof, is the #1 reason entrepreneurs fail. I

created this report to disclose the proven secrets

that are ridiculously easy to implement –

especially when they’re done-for-you.”

- Gary Boomershine

Finally Revealed: A “Step-by-Step” System That Removes All the Guesswork, Waste, & Frustration from “Generating Marketing That Drives Endless Sellers, Buyers and Private Money Lenders” To Your Virtual Office Without ANY Work … GUARANTEED!

In fact, I’ll actually mail you a package valued at $4,700.00 to learn all my secrets and hand you the most incredible FREE BONUS PACKAGE that has ever been given away.

Secret Handbook of theDirect Marketing Revolution

Strategies to Guaranteed Success for Real Estate Entrepreneurs

Gary Boomershine and Dan Doran

Copyright © 2007-2008 by Gary Boomershine and Dan Doran. All rights reserved.

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2Secret Handbook of the Direct Marketing Revolution

Dear Friend,

Let me start off by making you a BIG promise: Mastering “targeted direct marketing” gives you the key to open virtually any vault you like … remove as much from it as you like … and create the life you’ve always dreamt about. Let me prove it to you!

For those of you who don’t know me, I’m Gary Boomershine. I spent my first career working 18-hour days for Accenture (formerly Andersen Consulting), one of the world’s largest management and technology consulting firms. Despite the countless hours I spent on the road and away from my family, I could never get anywhere. I could count on my bank balance to stay stable – it was constantly at $0.00.

I tried the start-up game. I was an integral part of four successful startup software companies – but the harder I worked, and the further up the corporate ladder I climbed, the deeper in the financial hole I landed. I was able to provide a good home and comfortable lifestyle for my family – but I was moving further and further away from having the free time and financial freedom that I craved.

Then, in 2002, I attended a real estate seminar that changed my life. It was one of those big “pitch-a-thon” seminars, and I had the good fortune to gain exposure to two real estate investment money making concepts: Wholesaling and Short Sales.

On my very first deal, I earned more than $181,000 in net profit – on a $279,000-valued property! Making this huge profit made me want more. I invested in all the books, home-study courses, and boot camps that I could get my hands on. During my years learning and executing creative real estate, I was told a valuable secret that has always stuck with me – “rich people have large libraries, while poor people have large TVs.”

But one major piece was missing.

There was literally no one guru out there who had the real secrets of marketing and lead generation without any work – the most critical element of any successful business.

I saw my niche: Creating a way to consistently, continuously drive an abundant number of buyers and sellers … without doing any work. Ever.

I’m no marketing genius, and cracking the code on marketing didn’t happen overnight. I just know this: When a small .49-cent postcard, including name and address, results in a seller phone call that in turn nets $243,000, you quickly become a student of effective marketing.

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It’s that very first deal … the one that proves that this real estate investing thing is all real. That’s what locks in the knowledge that you need effective marketing. Any successful real estate investor will tell you that targeted direct mail is a major weapon in his or her secret arsenal.

After generating more than $1,000,000 in real estate buying and selling in 12 short months, I got hooked. I was so hooked in fact, that I studied ALL of the great copywriters and real estate gurus. I became obsessed with cultivating the right lists of buyers and sellers, with the right words and copy, using the right, cost-effective media (be it postcards or letters), to generate a ridiculous number of quality phone calls. This is the work that creates the magic of buying and selling property.

Learn from my experienceI’ve spent hundreds of thousands (and in reality, millions of dollars– not an admission of which I’m proud), to perfect my own marketing techniques … and the total automation of every single part of it for more than 550 real estate entrepreneurs … and that figure will climb to more than 2,000 by the end of 2008.

My background in technology and automation has allowed me to take marketing to an entirely new level. I learned how to do it ALL – for EVERYONE. I’ll explain this concept later in an “expose everything” report, but here are three lessons I’d like to pass on to you right now:

LESSON #1: Outsource everything

Direct marketing, and for that matter, direct mail, is an absolute must to make money in this business. It’s not the only way to make money, but it’s mandatory to make an obscene amount of money. Don’t ever do it yourself: outsource it.

Outsourcing is far less expensive in every way – trying to save money by doing it all yourself, and possibly not doing it at all, could put you out of business. This is the single biggest contributor to failure for entrepreneurs of every stripe. It cannot be stated strongly enough: Marketing is everything. Good marketing will bring you the constant flow of sellers willing to sell you their property, and a constant flow of buyers who want to buy your properties. Get this right, and every other part of your business will come together. Get this wrong, and you’re going to be miserable … and broke. We have found that even the most experienced real estate entrepreneurs fail to market effectively as you’ll discover in the following pages. If you want to drink milk, don’t raise a cow. Instead, go to the store and buy it for a few dollars.

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4Secret Handbook of the Direct Marketing Revolution

LESSON #2: Use a proven system

The techniques are all out there. They’re proven. Tap into the ones that work –then copy and execute them meticulously. Real estate investing is not about innovation. This isn’t Apple Computer, creating iTunes or the iPhone. This isn’t Google, where innovation is the key to huge money. This is about finding proven formulas and making them work for you. Remember or write this down: N.I.N.E. (No Invention Necessary - Ever). If you need emergency surgery on your appendix, are you going to do emergency surgery on your own with a knife and a spunge or are you going to go to the doctor who is an expert with a proven formula to solve the problem? Direct Marketing is the same. Rely on experts who have already paved the way to results.

LESSON #3:Take action!

Don’t give up before you start. Real estate entrepreneurs don’t fail because of the business. They fail because they don’t believe in themselves and fail to execute. Fear is the number-one contributor to lack of action. Look at all the factors that contribute to success in life, and you’ll be able to narrow it down to one common thing: ACTION. No other business has made so many people rich beyond comprehension – buying and selling real estate is where it’s at. However, success takes action – action that, in part, can all be all done for you. Most businesses take five years to break a profit. No other business can be started with limited capital as creative real estate.

Advice worth repeating Go back and re-read those three lessons. They contain some of the richest wisdom I’ve acquired as I’ve continued to refine my marketing over the years. In 2006, I personally mailed more than 56,000 marketing pieces through the U.S. Postal Service. This year, I’ll send out more than 8,000,000 postcards, handwritten letters, and other types of media for creative real estate entrepreneurs across the United States.

We have tracked the response rate of every single piece of mail that was sent, which has shown us exactly what works and where in nearly every county and zip code in the country. In less than a month, we can figure out what normally takes an investor a decade to learn. Why? Because we know what works best in what markets … and we do it for you.

You’re reading this report because you’re looking for answers and secrets … and you’ve come to the right place. If you were to meet me in person, you wouldn’t find me a boisterous guy. That said, I doubt there is a single greater real estate marketer in the U.S, than I’ve become. I want this to be the single most important and useful report, document, or list of secrets that you will ever read. Follow the advice in this report and you will generate the kind of money you’ve sought your whole life.

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Models for your success

I know this is true from the countless emails and testimonials we get from across the United

States. Many are from people who are just like you. They’re looking for that one trick or secret

that will jumpstart and propel their businesses. Just ask Jan O., a full time flight attendant in

Georgia who, in less than 30 days, had six properties under contract using my system with no

effort. Most entrepreneurs spend thousands of dollars at real estate seminars and bootcamps

seeking that one magic bullet.

What I’m sharing with you is the silver bullet, and the effort required to make it happen is

ridiculously simple. It simply takes a little action and a 30-minute phone conversation.

Meet Mary (who requested to keep her name anonymous because she works a government

job), a part time real estate entrepreneur working in California, one of the country’s toughest

markets. “I struggled for many years generating a deal or two (by) working way too hard”,

Mary says. “I finally outsourced my marketing to the experts -- and within a month my phone

was ringing off the hook. I did two deals in less than 90 days -- netting me over $40,000

each.”

Keith Pabley in Chicago, outsourced his marketing, just like Mary, and after one month and

only 4,000 inexpensive direct mail pieces generated 4 solid deals and net over $200,000 in

profit, including an 8 unit apartment complex.

Brian Dickerson, a very experience investor in Minnesota, believed in direct marketing and

has been doing so on his own for years. Brian states, “when you get busy it’s easy to forget

to do the most important part of the business, Marketing.” When I finally outsourced my

marketing, my phone began to ring and I couldn’t figure out where these killer leads were

coming from. For $350 in mailings I ended up with a pretty house that I net $40,000 on.”

“I have achieved total and complete financial liberty – but if there is ONE THING to which I

attribute my success, it’s the ability to send the right message to the right audience using the

most cost-effective media at the right time. I didn’t achieve this until I had it all totally DONE-

FOR-ME.”

I now want to give you the opportunity to learn all my techniques and secrets – at a fraction of the cost of doing it on your own and risking the failures I experienced early on in my real estate career.

At this point, you understand the necessity of killer marketing – and the importance of outsourcing it rather than tackling it on your own – and not only risking failure, but the total collapse of your business.

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6Secret Handbook of the Direct Marketing Revolution

I’d like to share with you right now some of my most crucial secrets for mastering direct targeted marketing and earning more money in real estate than you’ve ever dared to dream is possible:

Secret #1: Work on your business, not in your business.

Don’t get caught in the entrepreneur’s jail cell: a new J.O.B. Becoming a professional real estate entrepreneur means making the run for independence – in terms of money and time – a top priority. Most importantly, it makes possible the goals of getting out of a job and achieving financial freedom.

In fact, most would-be real estate investors fail to realize full independence. Instead, they simply replace one job with another, and in most cases, several.

The goal is what mega-successful entrepreneur and author Tim Ferriss calls “The 4-Hour Workweek.” Here’s what Tim has to say about attaining this dream:“A for Automation puts cash flow on autopilot using geographic arbitrage, outsourcing, and rules of nondecision.”

You heard it from the guru himself: Automation and outsourcing put your cash flow on autopilot! Success as a real estate entrepreneur is all about marketing and outsourcing to others to get the job done. This is far simpler than you might imagine.

Consider the words of top small business mogul Michael E. Gerber, who writes in his groundbreaking book “The E-Myth Revisited”: “Every small business owner who survives seeks help. What kind of help do you, the overloaded Technician, go out to get? The answer is as easy as it is inevitable: technical help. Someone with experience. Someone with experience in your kind of business. Someone who knows how to do the technical work that isn’t getting done.” Gerber adds: “The systems should run the business, and you [the real estate entrepreneur] should run the systems.”

Successful investors know that direct mail is crucial. They’re also too busy to handle their marketing themselves, or lack the expertise to do effectively and produce desired results. That’s when you outsource – and put your cash flow on autopilot.

Secret #2: Don’t reinvent the wheel

We’ve put hundreds of thousands of dollars into researching and refining our proven marketing techniques. We know what works, and where it works, throughout the country. Marketing isn’t about coming up with new systems time and time again. The key is to find what works best – and then repeat it over and over again. Finding someone else’s proven formula for success and executing it at least as well will provide you with the results you crave.

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Secret #3: Be a guerilla marketer

Let’s look at the four key result areas that lead to profits for real estate entrepreneurs:• Marketing• Buying• Selling• Funding

These key result areas produce revenue and require your immediate attention. Without success in these areas, a real estate entrepreneur is guaranteed to fail. Any expert will tell you that long-term success means all four key result areas are working effectively and are being properly executed. To complete the exercise, draw a wheel, and divide it up as though it were four slices of pizza. Rate yourself on a scale of 1-10, with 1 being poor and 10 being excellent. The center of the circle shall represent 0 and the outer circle shall represent a 10.

Test your readiness for battleThis is a critical step in your guerilla marketing campaign. You can assess your goals and plans by asking yourself the following questions in these four key result areas and rating your own effectiveness on a scale from 1-to-10, with one being the lowest possible score, and 10 being the best-case-scenario response.

Make sure you have some quiet time to answer the questions in the following self-test, and pledge yourself to answer honestly. After you have rated your performance in each of the key result areas, take a moment and imagine how your business and your life would be different if you could rate yourself a “10” across the board.

Marketing

Buying

Selling

Funding

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8Secret Handbook of the Direct Marketing Revolution

Marketing• How effective are you at creating a regular flow of seller and buyer leads?• Are you getting plenty of sellers and buyers calling each month?• Are you happy with the quality of your leads?• Do you want easier to do deals or deals that offer you bigger profit spreads?• Do you take the calls yourself or have a solid pre-screening process in place?• Do you know how many calls you need to produce how many deals you desire?• Are you executing your plan and producing the kind of results you desire?

Buying• How good are you at converting leads into appointments?• How good are you at converting appointments into deals?• How good are you at converting deals into cash?• Would you like to make bigger profits per deal?• Are you feeling forced to buy second-rate properties because you simply don’t have enough good ones to choose from?

Selling• How good is your buyers’ list? Do you a virtually endless supply of motivated buyers?• How effective are you at selling or quickly getting houses occupied?• Can you consistently get your houses sold or occupied within 60 days or less?• How good are you at flipping or wholesaling ugly houses for quick cash?• How good are you at quick-turning pretty houses for cash?

Funding• How good are you at getting a break even or positive cash flow on houses you hold?• Do you have all the cash you need to fund your deals?• Are you using too much of your own cash vs. securing it from other parties, such as private lenders?• Do you have plenty of cash reserves ready to put to use?

Now that you have rated yourself, be honest: How do you rate on the scale of success in these four key response areas? Most real estate entrepreneurs weigh in with an average score ranging from 1-to-3 at best.

Tools for self analysisYou can tell how well your business is doing by looking at the wheel you’ve drawn depicting the four key response areas. Is your wheel round? Is it full? Will it roll? The difference in profits between a partial wheel and a full wheel is about $1 million a year.

What you’re learning today will make the difference between being super successful in this business and attaining no success at all.

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Tally the cost of your commitment to successIt’s really this simple to make the calculation: What would an extra $1,000.000 do for you in the next 12 months? Can you picture yourself making that kind of money? Do you know what you would do with it? It may seem like a crazy way of thinking, but knowing what you’ll do with your money IS the first step toward financial freedom. But marketing is the tool that’ll get you there faster.

Conquer your fearsLet’s focus on marketing. First off, how important is it? To answer that question, I’ll ask you this: How important are wheels on a car? You get what I’m saying: Marketing is a must. If there is one and only one area to conquer first, marketing and lead generation is it.

Make no mistake: Marketing is crucial to an investor’s success. Without marketing, an entrepreneur will have no business. And without any business, that would-be entrepreneur might as well go back to his or her 9-to-5 cubicle job … wondering what they could or should have done differently. If that’s not a call for guerilla marketing, I don’t know what is.

Effective Real Estate Marketing and the 6MsEvery business owner must understand this fundamental point: Effective marketing campaigns drive the qualified leads that put cash in your pocket.

Money spent on marketing provides a return on investment (ROI). As an example, one dollar spent on a marketing campaign returns thirty dollars in profit. That’s calculated as a 30-to-1 ROI. Investing your marketing dollars wisely always will maximize your bottom line.

If you’re going to generate huge numbers of motivated seller, buyer, and private-lender leads, you need to know about the keys to effective direct marketing – or for short, the 6Ms of a well-executed marketing campaign.

1. MarketFully 50 percent of an investor’s success depends on having a good list of names and addresses. This is called “targeted marketing.” If you’re targeting everyone this is called “geographic marketing.” The challenge is in knowing what list you need and what providers to depend upon, and negotiating a price that is affordable.

Also, be forewarned, not all list providers are equal. Most of the lists that are available to real estate entrepreneurs are worthless. The data are either old or inaccurate and it’s not uncommon to pay three to 10 times what you should pay for a list. Only work with bona fide big name list providers. If you think this is easy, think again. Most real estate entrepreneurs can’t get the money generating lists. Only big companies with big budgets and annual commitments can get access to these lists. The ones that are

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10Secret Handbook of the Direct Marketing Revolution

readily available will cost you thousands of needless dollars and months of wasted time. However, don’t worry, I’ll help you solve this issue as you read on. There are two fundamental categories to target: equity and motivation, Read on for the best markets to target.

2. MessageYou need the right words to convey the right ideas – and this is one of the hardest things to get right. Professional copywriting is crucial. The right mix of words results in the right mix of qualified leads.

As an individual investor, you can find yourself spending anywhere from $5,000 to $50,000 to get the right message that works – only to find that changing market conditions have invalidated your efforts. What’s more, laying out the copy with the right personalization, message, look and feel is essential. Do-it-yourselfers can waste weeks or even months trying to get this done right, and easily fail.

No entrepreneur can afford to waste this precious time when he or she could be out making tens of thousands of dollars in killer deals immediately. A few simple tweaks to the message based on proven success formulas will result in a 5-to-30 fold increase in your response rate.

It takes years to perfect and test the right message to the right market. Rather than wasting a fortune of time and money, use what works. Richard Roop and Dan Doran, for example, are well known for their proven messages and copy that generates motivated and qualified seller and buyer phone calls. The messages are based on proven formulas that agitate interest and desire and motivate the reader to take action. Master copywriting is like playing the piano. It takes years of training and experience to master.

3. MediaThese range from postcards to letters, from a FedEx package to lumpy mail. For a list with more than 1,000 names, a smaller and less expensive 4x6 postcard is most effective; for a smaller list, handwritten letters are best. Also, it is worth your time to note that yellow paper typically produce a 20%-to-25% jump in response rates.

Here’s the general rule of thumb: A postcard with a 1% response rate will cost $0.49 each (including the name and address), versus a letter at $1.29 each, meaning a letter requires at least a 3% response rate to reach the effectiveness of the postcard.

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4. Multiple contactsSeveral instances of contact – as opposed to a single contact – make a huge difference in your response rate. It has been proven that you’ll get the best response rate after the fourth contact, whether you’re using direct mail, telemarketing, or other media – meaning that getting the right list is well worth the cost if the contacts are approached multiple times.

If you’re only mailing once, you’re better off not wasting your money. Conducting a drip campaign, which entails sending out a specific series of marketing pieces to the same name and address at a specific frequency, is time-consuming and costly to smaller investors who cannot afford to waste money sending out one piece of mail at a time. No real estate entrepreneur should have to tackle this on his or her own, even if it possible to do.

5. MonthsIt has been proven that each list is good for a certain period of time ranging from several weeks to several years. Know your time element for executing your marketing campaign. Once you have your contacts, it is important to act quickly.

6. MoneyEvery business owner must be able to track response rates and measure results. It’s crucial to know how much money it takes to generate a profitable deal. Here’s how that happens: First, investors need to track the number of pieces at whatever cost it takes to generate a phone call. Secondly, they need to know how many phone calls it takes to get a motivated lead who generates a profitable deal.

On average, it takes about 60 phone calls to get 30 sellers to leave a message with their information. It takes about 30 of these messages to present between eight and 10 offers resulting in a profitable deal.

When dealing with more motivated contacts from lists or markets such as: pre-foreclosure, bankruptcy, 60-90 day mortgage late payments, probates, or divorce, these numbers typically can be cut in half.

Even more significant is the importance of tracking of the number of pieces sent over a precise time period in order to determine how to continue producing results. The only way to do this is to track through a unique local or toll-free phone number on each mailing series – and it only makes sense to outsource this highly specialized task.

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12Secret Handbook of the Direct Marketing Revolution

Most investors who handle their own marketing spend more than $1,500 per month on labor alone. There are more cost-effective ways to get the job done! Many investors sink precious funds into further education, training, and bootcamps, but fail to allocate money to the most fundamental aspect of their business: effective marketing.

It’s heartbreaking to learn that many aspiring real estate entrepreneurs give up or fail because they can’t comprehend that spending $1,000 –to- $1,500 to make $30,000 is an absolute no-brainer. If you don’t fully grasp the concept of ROI, hold $1 in one hand and $30 in the other. Imagine that for every $1 you get $30 in return. Knowing this, you would probably run to the bank for a whole lot of dollar bills. If you’re not happy getting $30 for each $1 investment, then go back and read this diction again. Read on to learn more of my secrets.

You now know the secret ingredients. A successful marketing campaign is defined as the 6

Ms properly executed. Each time you think about marketing, it’s vital to think about it as a

marketing campaign. Your business will explode if you do this.

Clearly, this is a formulaic approach to any marketing plan. Professionals use formulas

over and over again to produce predictable results, just as a chef uses a proven recipe. This

document is your proven step-by-step recipe for riches in the real estate investment business.

If done right, you’ll have a million dollar business! Let’s look at the best opportunities

available to real estate entrepreneurs seeking to properly execute effective marketing

campaigns.

Changing markets create fresh opportunities for savvy investors

There are two types of lists (or markets) to focus on in today’s changing markets: those with

equity and those with motivation. Most real estate entrepreneurs should target at least two

in each category.

During the real estate boom, most of the gurus recommended focusing on highly motivated

lists and markets. From 2002 through the end of 2006, I personally focused 90% of my real-

estate purchases on pre-foreclosures with properties at or near fully leveraged status, and I

made a killing.

If this is news to you, let me share all the secrets as a free bonus. Order my eBook and

as a bonus, I’ll send you a two-hour recorded call sharing my best secrets for working

overleveraged deals and negotiating huge discounts with banks used by over 500 of my

students around the country during the past 2 years.

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In changing market conditions, like the ones we are experiencing today, the real estate pros making serious money spend no more than 25% of their time working overleveraged properties – and with good reason.

Start with the equity markets and listsEquity lists are the best lists to start with in changing markets, especially if you’re just getting started in creative real estate. Equity lists and markets simply mean we’re focusing on properties that have loads of equity. In fact, more than 34% of all properties in the United States are owned free and clear – that is, there is no mortgage on them. Here are a few of our favorite equity lists:

Out of area owners Also known as Absentee Owners or Investor Owners, this list contains landlords by choice or by force and consistently produces some of the best results in every major area across the country, especially in changing market conditions. Combine this list with only those properties that have significant equity and you have a proven winner. In addition, there are typically many thousands of properties to target in each geographical region across the country.

Free and clear We call this the Free and Clear list – however, in reality we’re looking for baby boomers nearing retirement with little or no mortgage on their property. This list tends to produce better quality leads and higher profit deals in every major market across the country. Combine the owner’s age, length of ownership and equity and you have another killer targeted list of properties that range in the many thousands per geographic area in the country.

Wholesale propertiesThis is a newer market/list identified by a major real estate coach and instructor in Arizona. We search for older properties that haven’t been refinanced in many years. Combine this list with equity and you have another great list of properties to target in every major geographic across the country. This targeted market produces some serious gems, including those great for wholesaling to other investor buyers or ones to fix up and flip or sale with a tenant buyer.

ARMs with equity:With the recent credit crunch, targeting Adjustable Rate Mortgages (ARMs) that have been in place for several years with equity tends to find property owners sitting on payments that are significantly higher AND in many cases unaffordable to the owner. Many of these owners do not have the financial ability or credit to refinance and need to sell quickly.

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14Secret Handbook of the Direct Marketing Revolution

Work the lists and cash in on equity and motivated marketsBelow are just a few of the great markets on which to focus with equity – currently they’re producing some of the best results for real estate entrepreneurs. In addition, with all the media focus on pre-foreclosures (properties in default and subject to foreclosure), you’ll find fewer competitors when you take this fresh approach. As a real estate entrepreneur seeking huge financial rewards, it’s best to be a big fish in a small pond vs. working a ridiculously competitive market with limited upside and a ton of work.

Whether you’re a full-time or a part-time real estate entrepreneur, it’s worth your while to work at least two or more equity markets and lists

More on motivated marketsThe second market category is the Motivated Markets. These are homeowners who are motivated to sell given their situation. It typically takes less than half the number of calls to generate such a deal, however be cautious on spending too much time chasing overleveraged properties, especially in today’s market. Here are a few of our favorite markets:

60-90 Day Late MortgagesAlso known as pre-pre-foreclosures, this list contains homeowners who are two to three months late on their mortgage payment. Add equity to this list (e.g. only those properties which have equity) and you have a targeted list that is awesome. This is an especially difficult list to get given that it is typically hard to get as it comes from the credit bureaus, requires a pre-approved message with disclosures, and typically requires a minimum order size of 2,500 – 5,000 names and addresses at a time, a deterrent for most investors on a budget. Imagine, never having to worry about where to get this best list, or a minimum order size or the work to get your marketing piece approved. It’s all done for you and the list is included at no additional cost.

BankruptcyOne of the best motivated lists to work, homeowners in bankruptcy is an absolutely untapped market. The goldmine list is those homeowners who have filed chapter 13. These homeowners are usually trying to protect equity and the banks are more open to accepting a short sale or selling the note. Approximately 75% of all homeowners who file bankruptcy fall out within the first year. Given the limited training on how to work these types of deals and the difficulty in getting the list, this market is one of the best motivated lists out there. Imagine spending as little as $100 - $300 in marketing to produce a deal in excess of $30,000 without having to worry about getting right list or doing any of the work.

Expired ListingsIn changing markets, especially those that are no longer hot like California and Florida, expired listings create an incredibly hot market for finding motivated sellers

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desperate to sell. When homeowners have attempted to sell their properties through

a realtor for three, six or as long as 12 months with no success, this list can produce

incredible deals. Given that you need access to the local Multiple Listing Service

(MLS), this list can be especially fruitful.

Probate

The average American has less than $3,000 in their bank account when they die. In

addition, only one out of three Americans have a Will when they die, and the average

probate court case takes three years to conclude. Many of these properties end up in

foreclosure with the average heir ending up with not a single penny. This is one of the

hottest motivated lists out there. To make this market even more enticing, there is no

one data provider in the country with a quality list. With a little training and an hour a

month spent gathering these names and addresses at the local courthouse, a real estate

entrepreneur can make a fortune on probate deals.

Divorce

Over 50% of marriages end in divorce. When at least half of the income disappears

from the household, it’s pretty clear that you have a motivated homeowner. Given the

difficulty in obtaining this list in most geographic areas across the U.S., this list is a

goldmine for generating killer profits. With a little training and a few hours a month

spent collecting these names and addresses, a real estate entrepreneur can generate a

lot of money working divorce deals.

FSBO (For Sale by Owner)

Are favorite approach for working “For Sale by Owner” deals is via subscribing to

internet marketing websites (also known as ‘bandit sites’). However, several list

providers assemble these names and addresses for a small monthly fee. This list is

always good for an extra deal every month or so.

Pre-Foreclosure

With the current credit crunch and the number of sub-prime loans created during

the past three years, foreclosures are everywhere. One out of every five homes in the

United States has been or will be in foreclosure during the next 12 months. You can’t

pick up a newspaper without reading about it. With the right training and insight

on how to quickly cherry pick the best deals, a real estate entrepreneur can make a

fortune.

Be cautious however, about spending too much time chasing overleveraged properties,

especially in today’s market. There’s a lot more hype than quick cash. This is typically

not a market I recommend for the new real estate entrepreneur.

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16Secret Handbook of the Direct Marketing Revolution

Cashing out of pre-foreclosures in this current market can take as long as six to 12 months and may require some serious cash. Order my eBook and as a bonus I’ll send you a two-hour recorded call sharing my best secrets for working overleveraged deals and negotiating huge discounts with banks used by over 500 of my students around the country during the past 2 years.

In changing and down turning markets, it’s equally as important to focus on attracting buyers for your properties as it is for attracting sellers. We recommend focusing on at least one marketing campaign for buyers, especially for generating cash in less than 60 days. Here are the three best buyer markets:

Investor BuyersIf you’re strategy is wholesaling properties (e.g. picking up a property below market and then assigning the contract to another investor or rehabber), the investor buyer list is a must. Investors typically do not live in the properties they purchase. Investor buyers typically buy in areas they know and often put down a large down payment.

Retail BuyersAlso known as Good Credit Renters, this list is a good one for real estate entrepreneurs looking for buyers with good credit and income but may lack the down payment necessary to buy through a realtor. This is a great list for occupying your pretty houses that need to be sold at or a little below market value and cashed out with a bank loan.

Tenant BuyersAlso known as Lease Option Buyers, this list is good for finding less than good credit score buyers with sufficient down payment to quickly occupy a house. There are two sources for finding good tenant buyers: the credit bureaus and the bankruptcy courts. The credit bureau maintains and updates hundreds of millions of individual credit scores and sells this data to qualified individuals.

Additionally, individuals who are coming out of Chapter 7 bankruptcy are good candidates for renting or lease optioning a property. They typically have money for a down payment because they haven’t had to pay their creditors in months or years.

Easier said than done?At this point, if you’re paying attention, it’s likely that you have three major questions:

• Where do I get these lists?• Which lists work best in my area?• How do I work these deals?

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You’re about to learn that it’s incredibly easy to have these questions immediately answered and have the work done for you. I created SalesTeamLive in part, to be able to provide these solutions for you.

During a brief training and orientation session (less than one hour) you’ll know exactly which markets to work in your area, as well as the conservative budget you’ll need to produce your desired results. On top of that, you’ll get more than $4,700 in training on exactly how to work the different deals that will arise in these markets.Replace cumbersome tools with solutions that work for youWith SalesTeamLive, you’ll learn what to do, when to do it, and how to have most of it done for you.

Not only will you never need another marketing home-study course or bootcamp, you’ll receive some of the best training materials and techniques available, all proven effective by thousands of other real estate professionals across the United States. Beyond the basics, you’ll also receive access to a FREE Marketing Review Workshop to discuss and review additional marketing techniques and strategies that you can apply to your business immediately.

As real estate entrepreneur and coaching captain, Julia Jordan says, “SalesTeamLive is the straight shot to the money …. It’s taking a quarter of your business and outsourcing the technical part of it to free you up for the money-making activities in this business. It’s truly a done-for-you service that is a must-have in this business. I just wish I had it when I first got started.”

Media options for real estate marketingBelow is a comprehensive list of different types of advertising media that commonly are used to market real estate. Most of these have specific limitations and many fail to provide the ROI that savvy real estate entrepreneurs demand.

Signs: Putting them up all over the place may result in a bunch of calls – most, if not all, will come from tire-kickers rather than actual motivated sellers. This is a labor-intensive approach to marketing and you need to be prepared for the local ‘sign police’ to be tracking you down.

Classified ads: Reach a limited and, in the case of newspapers, a rapidly- dwindling audience.

Flyers: Work well in flat markets, but it’s essential to have killer copy to produce desired results. Providing good copy can make the difference between delivering 1,000 flyers vs. 10,000 to produce a good deal. A proven approach to flyers is Richard Roop’s inexpensive and proven ‘Post-it Notes’ (available and inexpensively printed through Richard Roop or SalesTeamLive). This can be an incredibly labor-intensive approach and you must realize

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18Secret Handbook of the Direct Marketing Revolution

that you need to deliver thousands of flyers in order to make money. One strong note of caution: Never attempt this on your own, unless you value your time at less than $1 per hour. If you’re on a budget, don’t get stuck in the trap of delivering flyers. This is a fast way to go broke.

Door knockers: This can be a great approach working motivated markets like pre-foreclosures, bankruptcies and FSBOs, but you need a good list and proven techniques for closing sellers door-to-door. This also is a labor-intensive approach and should never be attempted on your own, unless you value your time at less than $1 per hour.

Telemarketing: As with door knocking, this can be a great approach to working motivated markets like pre-foreclosures, bankruptcies and FSBOs. However you need a good list that includes phone numbers and proven techniques for making phone outbound telemarketing calls. This is a highly labor-intensive approach and should never be attempted on your own unless you value your time at $1 per hour or less. Using voice broadcasting to deliver a message via voice mail can be a killer strategy especially when used in conjunction with direct mail.

Bird dogs and referral partners: Bird dogs find the deals, and turn them over to the investor for a fee ranging from $500 to $5,000 or more. This is a great way to market, and is a method we strongly encourage our clients to use. However, you should have this all done for you with systems that drive referral partners and bird dogs to you. This is usually a longer term strategy that will not generate cash in 30 days or less.

Internet marketing: This is also one of my top three most effective ways to market. First off, unless you are an Internet marketing expert with SEO, pay-per-click ads, squeeze pages, etc., never attempt to do this on your own. There are a number of good Web sites on the market that will generate a good number of in-bound leads at a cost of less than $100 per month. These sites have brand names that attract buyers and sellers, and then distribute the leads to you. Be careful however, this recommendation is not the same as purchasing buying and selling Web sites, which can cost many thousands of dollars in setup fees.

Direct mail: Interview any expert such as Richard Roop, Dan Doran, Dan Kennedy, Kris Kirschner, Lou Brown or Ron LeGrand, and they’ll all point you in this direction. If executed correctly, direct mail is the most powerful, scalable, and cost-effective approach to marketing. Any top real estate investor generating more than $500,000 a year in profits will tell you that you must get buyers and sellers to contact you. Direct mail is mandatory for any successful investor. Even better, it can be the lowest overall cost with the highest returns in marketing and can all be done for you at a fraction of the cost doing on your own.

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Why direct mail is your best marketing optionThe more you consider the risks vs. benefits of the various forms of marketing media options available to real estate entrepreneurs, the more you’re likely to be convinced that a properly executed direct mail campaign is likely to emerge as your best option. Here’s why:

It’s controllable: The investor decides when to launch a campaign, and determines the frequency.

It’s scalable: Sure, most other approaches may be good for a deal or two – but direct mail can drive anywhere from one to 10 or more profitable deals, and attract enough buyers to grow a market.

It’s focused and targeted: This is crucial. The investor picks the people to target, and breaks into targeting based on motivation (potentially identifying characteristics 60-to-90-day-late mortgage payments, bankruptcies, expired listings, probate, divorce, and code violations) or equity (ideal scenarios in this category include properties owned free and clear, those with absentee owners, wholesale properties, and those connected to ARMs with equity. Liken this process to an online dating service: Is it better to target everyone, or to select single men and women in specific age groups and income brackets to get the desired results?

It’s measurable: Target marketing is a numbers game. Direct mail should produce between 15 and 30 times a return on the original investment. That means each dollar spent brings in from $10 –to- $30 or more.

It’s proven when done right: All the big names in real estate will attest to this. The problem here is that it’s hard to play the direct-mail game correctly when you’re not an expert marketer. When you’re in this business, effective marketing is not an option. It’s a requirement.

It’s stealth: Direct mail is targeted only to those you want to see your message. When dealing with almost any other media – signs, classified ads, flyers – it’s impossible to control who sees it.

It’s personalized: Here’s another crucial element. When a message is totally focused on a specific recipient, personalization allows showing numbers and proof points. When marketing materials are personalized to show the recipient’s name, address, issues, and personal hot buttons, they’re going to get far better, more targeted results than a generic mailing could achieve.

It’s a less competitive field: Not many new investors opt for direct mail. In fact, a large percent give up after a few hundred or thousand mailers – it’s simply too hard

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20Secret Handbook of the Direct Marketing Revolution

to handle on one’s own. Real estate entrepreneurs aren’t professional marketers or copywriters. But be that as it may, they can’t succeed without continuous marketing. Direct mail lets investors be the big fish in the small pond – and allows easy entry into other markets and other niches when it is done properly.

It can be 100 percent totally automated: This is the good news. The U.S. Postal Service offers this service for $0.33 per postcard. So do any number of fulfillment houses. But with these, you’ll also pay anywhere from $0.15 to $0.25 and up per postcard for the list of names and addresses, and usually, they require a minimum order and annual contract. Be careful –all list providers are not equal. It is very common for a list to contain 25% or more names and addresses that are duds. For example, SalesGenie has a monthly minimum of $250. The labor to manage this process is over the top – if you hire a staff member at $10 per hour, they’ll probably need to work at least 15 hours per week. That’s more than $450 per month in additional costs, excluding setup time! Most investors who manage this on their own spend in excess of $1,500 per month on labor alone. Outsourcing targeted direct mail marketing to SalesTeamLive is the solution to paying high prices for unproven services.

Secret #4: Automate and outsource almost everything

How can outsourcing to SalesTeamLive help you generate tons of high-quality leads – without you having to lift a finger? The answer is simple: we have the experience and the proven system to take you as far as you want to go as a real estate entrepreneur.

Look at it this way:• You carry vehicle insurance in case of a traffic accident.• You pay for life insurance in case of accidental death.• You buy health insurance in case of sudden illness or medical emergency.

Why not invest in success insurance?

SalesTeamLive is the only company in the United States that provides a proven “Done-For-You” marketing service for real estate entrepreneurs. We are the only service that can drive quality seller, buyer, and private-lender leads directly to you. Outsource to us and in less than 30 minutes, you’ll be mailing thousands (or tens of thousands) of professionally proven mailings to targeted, motivated leads at a fraction of the cost of doing it yourself. How can we provide such extensive services for such a humble investment?

Economies of scaleWe’ve partnered with the real estate industry’s leading copywriters —professionals who have demonstrated proven results. Imagine tapping into the most talented marketing copywriters,

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using the best materials, and the most sophisticated techniques, and then having all the work done for you. Imagine a potential return on your marketing investment that pushes profits, not paperclips.

We’re your Virtual Marketing Team – an online powerhouse that delivers quality leads and deals to your virtual doorstep. You’ll be able to market like a huge company – even if you’re an individual entrepreneur or a small outfit. Our Targeted Marketing Campaigns yield better results per marketing dollar spent – and SalesTeamLive’s Virtual Marketing Team manages all of your campaigns from start to finish for a fraction of what it would cost to perform these mission-critical tasks on your own.

We’re experts at getting the phone to ring with motivated and qualified buyers and sellers. We do things that even the most experience real estate entrepreneurs can’t do on their own. Not only do we it do it for you, we are masters at it.

“SalesTeamLive is a first class company. Their service is absolutely superb. We setup

a bunch of campaigns including Out of Area, Free & Clear, and Expired Listings, and it

was incredibly easy. They just do it all for you. I pay maybe $400 to $500 per deal to net

$7,000 to $10,000. This is just an absolutely phenomenal return on investment. Doing it

on your own is such a poor use of your time and then it just isn’t consistent. I wish I had this

system when I first got started. It just happens automatically with no effort. It’s an amazing

system. One deal a month or one deal a quarter, SalesTeamLive is the best investment to

make.” Experienced real estate pro, Bill Rafter, Kentucky

Secret #5: Have your marketing Done-For-You

Not only can you be free from the hard work associated with properly executing a direct mail campaign, you can actually focus the time you’ll save on the business of making money. Sign up with SalesTeamLive and you’ll learn to:

• Uncover deals that generate cash now, cash flow and cash later by consistently generating dozens of calls each month from motivated and flexible sellers who have equity.

• Cherry-pick the easiest and most profitable deals by identifying the most responsive mailing lists and ideal neighborhoods on which to focus your efforts.

• Increase your monthly income by having the best direct-mail marketing tools printed and mailed for you – including personalized postcards and yellow letters – and how to outsource the acquisition, updating, and merging of the best mailing lists.

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22Secret Handbook of the Direct Marketing Revolution

• Quickly qualify leads and recognize potential deals, so you can cash in on deals that you – and your closest competitors – are now tossing in the trash.

• Fund all your deals without using any of your own money or credit by using private lenders and advanced owner-financing techniques.

• Confidently buy more houses, enjoy peace of mind, and net greater per deal profits.

• Free up more of your precious time so that you do only what you love most and start making more money with less time, effort, and frustration – by implementing proven systems, outsourcing, and task delegation.

Raise the bar on your business and your lifeOutsource your marketing to SalesTeamLive’s virtual team and you’ll discover the power of creative real estate marketing, sales, and entrepreneurial strategies – regardless of whether you’re working in a slow, normal, hot, or post-hot market!

It would take an individual investor many years to master the marketing techniques that SalesTeamLive provides for free. We’re constantly adding new hot lists, marketing materials, and techniques designed to drive an abundance of qualified leads and deals in constantly changing market conditions. SalesTeamLive works with the sharpest minds in the real estate industry, who constantly share information about what’s working, and where it’s working, across the United States.

Here are just a few of the powerful services we provide:

• List and returns clean-up: A highly recommended strategy for serious real estate entrepreneurs. Wasted repeat addresses alone can run into the hundreds of dollars on a monthly basis – and cleanup is hard when you’re flying solo.

• Crafting smart copy to convey a targeted message: Our copywriters have years of experience under their belts, and they know how to produce proven materials that work.

• Correctly laying out copy with the right personalization, message, look, and feel: You only get one chance to make a first impression. When you outsource to SalesTeamLive, you know your marketing materials will look great at the moment they arrive at a lead’s doorstep.

• Hands-on management of multiple mailings: Drip campaigns can become a tedious full-time job. Leave it in our hands and all you need to do is sit back and wait for the phone to ring.

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• Tracking and managing response rates and profits: SalesTeamLive is the only company that does this for all of its clients across the nation. We track real-time results for more than 500 people, and with more than 600,000 mail pieces per month. We’re the nation’s largest mailer to homeowners and buyers and we’re quickly growing. Our clients have access to a mind-blowing amount of market intelligence – information that itself is worth $100,000 or more. It would take a single investor a decade to learn on his or her own what we can teach in one month.

• Keeping your marketing rolling – day in and day out: Most real estate investors get busy working one or two deals at a time, meaning they’ll be facing an empty pipeline in the future. Don’t let this happen to you.

How to deploy your secret weapon for marketing successSalesTeamLive IS all about IMPLEMENTATION. As real estate industry coach and guru Dan Doran tells his clients: “Education without implementation is just expensive entertainment.” You can spend tens of thousands of dollars on bootcamps, seminars, and homestudy courses, but you need to implement what you learn to be successful. SalesTeamLive is the silver bullet that does this all for you.

“Why did we not do this sooner. SalesTeamLive takes a quarter of your business and

outsources it all totally for you. They manage it and track the results. SalesTeamLive frees up

the real estate investor to go after the money making activities. They shorten the time period

to get to the money by a minimum of 90 days. SalesTeamLive is truly a done for you system at

a fraction of what it would cost doing it on your own, if you could do it.”

Real estate investor and coach, Julia Jordan, Dallas, Texas

That’s why this is like no other product or service anywhere out there. It is an IMPLEMENTATION program.

In fact, I’m proud to say this is the ONLY program of its kind that actually GUARANTEES you will master the most valuable and profitable component of your business. You’ll also dramatically improve your earning power. Clearly, with SalesTeamLive, you’ll make more money with less effort by having your marketing all done for you. But with the time you save, you’ll be free to take advantage of the additional services we’ve specifically tailored to suit the unique needs of real estate entrepreneurs.

Click on the Order Now Link for a very special discounted offering limited to just a few selected real estate entrepreneurs. What once cost more than $6,000 upfront and $600 per month is being offered at an incredible discount, which now includes more than $4,700 in FREE BONUSES.

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24Secret Handbook of the Direct Marketing Revolution

Better yet, we have the lowest mail costs available, including targeted lists of contact names and addresses. In fact, we guarantee that if you can do everything we can for less then we’ll beat the price. GUARANTEED! Rather than figuring out how much it will cost in mail, think about how much you need to spend to produce a solid $15,000, $30,000, $50,000, or a deal with more than $100,000 in profit.

ORDER NOW at a discount…

100% Better than Money Back GUARANTEE:Thirty-Day Money-Back Guarantee from the time you join. That’s right – Test Drive SalesTeamLive for 30 days risk-free. If you cancel, all you pay for is your mail cost: $0.49 for 4”x6” Yellow Post Cards, $1.29 for the Yellow Letter and $1.59 for the special 60-to-90 Day Mortgage Late Yellow Letter, and remember, only at SalesTeamLive can you find “No Minimum Mail Order Size!” Order 1 or 10,000 per day and you pay exactly the same low price.

That’s right. If you’re not fully satisfied with our Done-For-You Marketing Service at the end of 30 days, you’ll receive 100% refund of your Setup Fee – so where’s the risk? Well, we’re going to make your decision even easier. If you do cancel within the 30 days, we’ll let you KEEP ALL THE BONUSES - $4,700 Value – as our THANK YOU for trying us out. You may think we’re insane to do this, but that’s how confident we at SalesTeamLive, and our business partners and copywriters Richard Roop and Dan Doran, are in the value of our Done-For-You Marketing Service – we know you will benefit from SalesTeamLive being your Virtual Marketing Team and finally have the silver bullet you’ve been searching for.

ORDER NOW at a discount…and receive more than $4,700 in FREE BONUSES.

For a discounted offer visit: http://www.salesteamlive.com/order

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Bottom line: Investors should never, EVER do targeted direct mail on their own. This is the quickest way to fail in the real estate business – or to create yet another job. Leaving the 9-to-5 grind should mean freedom!

Outsource your targeted direct marketing to SalesTeamLive and you’ll never have to lift a finger to procure motivated leads. We’ve brought together the best in the business for the sole purpose of helping you succeed. Sign up today and you can market real estate like a powerhouse for less than $300 a month without the expenses or hassles of hiring and supervising employees. That’s the freedom you want. Those are the killer deals you deserve. That’s the power of SalesTeamLive.

P.S. If you’re still not absolutely totally convinced or ready to reach for your success, here are a few resources that will change your business and thinking forever:

• Educational Resources: http://www.GaryBoomershine.com• Multimedia Content: http://www.SalesTeamLive.com/Order (on the sidebar)

Commentary from the author:I hope you enjoyed this free report. I have compiled much of what I’ve learned during the past years into this special free report for your benefit. I am constantly working to improve the quality of information provided, and seek to offer useful information to dramatically improve your opportunity to make huge money in real estate – with less effort than you may have dreamed. I would love your feedback on what you found especially useful and what additional information you’d like to receive in the future. Please spend a few minutes and share your thoughts. Visit: http://www.SalesTeamLive.com/survey

Warmest Regards,

Gary Boomershine

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26Secret Handbook of the Direct Marketing Revolution

Addressing your Questions

Below are frequently asked questions (FAQs) we’ve received at SalesTeamLive, and answers we’ve provided to our client inquiries:

Questions and answers about SalesTeamLive

1) I’m still confused. What is a campaign?Our Done-For-You Marketing Campaigns harness the power of SalesTeamLive’s Virtual Marketing Team. We handle all the work required to drive a continuous stream of motivated leads to your business. Here’s how it works:Our Done-For-You Marketing Campaigns start with our list providers, who build a unique list for a given market. Our copywriters then create the best message for that market, and select the most appropriate media (postcards, letters, etc.) to deliver the right message.

Through extensive research and testing, we’ve learned how to mail and how many times to send mail to each targeted market (this is known as Drip Marketing). SalesTeamLive offers all this -- at a fraction of the cost of doing yourself!

We’ve partnered with large nationwide print and mail houses, and our volume-buying power means you’ll enjoy the lowest costs. Our Virtual Marketing Team manages your list and ensures the validity of each address before mailing – even if the owners have moved.

A truly unique aspect of our Done-For-You Marketing campaigns is that they empower you, the real estate entrepreneur, to measure your marketing return on investment (ROI) on each of your campaigns. The ability to quantify your ROI is one of the value-packed features that allow SalesTeamLive to best serve as your Virtual Marketing Team!

2) This is too good to be true. So what is the cost?SalesTeamLive does all the work and a ton more that is impossible to do on your own, especially at such a low cost. It would typically take a real estate entrepreneur hundreds of hours to do what it can be done in less than an hour one time. As Julia Jordan says: “SalesTeamLive will typically reduce your time to money by at least 90 days.”

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Four Done-For-You Marketing Campaign Special Offer Only $6,000 One-Time Setup, plus $600/month for Support + Super Low Mail Cost

……………..or for the newer investors just getting started:

Two Done-For-You Marketing Campaign Special Offer:Only $4,000 One-Time Setup, plus $400/month for Support + Super Low Mail CostBoth include our Post Card and Letter lowest price mail cost guarantee. If you can do everything we can, including the list of names and addresses, then we’ll beat the price. Our mail costs are currently $0.49 Total Cost for a 4”x6” Yellow Post Card- including the list of names and addresses - $1.29 for a Yellow Letter and $1.59 for the special 60-90 Day Mortgage Late Letter, you get the total package:

Magic Words that attract Motivated Sellers and Buyers to YOU, PLUS – 1st Class Postage on all mail, with a Live Stamp on all LettersPLUS – Property Address checked across four databases for accuracy PRIOR to mailingPLUS – INSTANT email notification of all recorded Vacant PropertiesPLUS – Personalization with Prospects Name and Address and Investors informationPLUS – Handwritten font used on the Yellow Letter and Envelope in blue inkPLUS – EXCLUSIVE! Local cancellation mark on Letters (enhances opening rate of letter)PLUS – We supply most lists, included in the price, or we’ll upload your list for Free!PLUS – We use a Free 800 number for each Campaign to Track your Response Rate!PLUS – We pay for the 800 number setup and all incoming minutes!

Of course, we know that you need more than just Great Marketing to be a successful Real Estate Entrepreneur, so we’ve included all the learning you need to know how to negotiate, close, finance and then sell or cash-flow your properties – a set of packages sold separately for over $4,700 – All Included at No Extra Charge – We even pay the Shipping!

FREE Bonus #1 valued at $1,782!Marketing Mastery Training Collections Volume 1-6 with 36 audio CDs, 18 online support sites, 18 training transcripts. Each Volume normally $297 each:

Vol. 1: Super DIRECT MAIL Secrets for Finding DealsVol. 2: Generating Monthly CASH while Building a FortuneVol. 3: Power Negotiation & SALES Strategies for InvestorsVol. 4: ATTRACTING Buyers and Sellers on a Shoestring Budget!Vol. 5: Profits without You! How to SYSTEMIZE, Delegate & OutsourceVol. 6: Creating and Presenting OFFERS Sellers Accept!

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28Secret Handbook of the Direct Marketing Revolution

FREE Bonus #2 valued at $1,997! Richard Roop’s Instant Marketing Tools including software CD with over 60 templates and free bonuses plus update site and 7 training CDs.

FREE Bonus #3 valued at $194!Marketing Mastery Training Calls subscription for 2 monthsFREE Bonus #4 valued at $149!Billion Dollar Mindstorming™

FREE Bonus #5 valued at $595!Marketing Plan Review Program

NOTE: For Owners of Vol. 1-6 or Instant Marketing Tools: If you already own Volume 1-6 and the IMTG then you will receive Gary Boomershine’s “Secrets of the Short Sale” system which is valued at $1,497

Remember the 30 day Money-Back Guarantee you heard on the call? Well, we’ve decided to UPGRADE our Guarantee to - 30 Day Money-Back Guarantee from when you join. That’s right – Test Drive SalesTeamLive for 30 Days Risk Free – all you pay for is your mail cost - $0.49 for 4” x 6” yellow postcards, $1.29 for the yellow letter, and $1.59 for the special 60-90 Day Mortgage-Late, yellow letter. Only at SalesTeamLive can you find “No Minimum Mail Order Size”! Order one or 10,000 per day and you’ll pay exactly the same low price.

That’s right. If you’re not fully satisfied with our Done-For-You Marketing Service at the end of 30 days, we’ll refund your Set-up Fee. So where’s the risk? Well, we’re going to make your decision even easier. If you do cancel within 30 days, we’ll let you KEEP ALL THE BONUSES – valued at more than $4,700– FREE as our THANK YOU for trying us out.

You probably think we’re insane to make such an incredible offer, but that’s how confident we are in SalesTeamLive -- and how confident our business partners Richard Roop and Dan Doran are in the value of our Done-For-You Marketing Service. We know you will benefit from SalesTeamLive being your Virtual Marketing Team.

3) What’s included in the setup fee?The set-up fee includes everything you need to get your marketing jump-started and Done-For-You. First, we provide you with a license to use Richard Roop and Dan Doran’s marketing copy, a critical element to generating the best postcards, handwritten letters and other media messages – all of which already have been proven effective. You can choose from any combination of available campaigns, and always can add more when you’re ready.

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You also get access to our powerful Marketing and Prospecting Software Tools that we spent millions of dollars to build and perfect. Our Support Team will help launch and manage all of your marketing campaigns. Net-net: For a small setup fee, you’ll be ready to launch your marketing and never again lift a finger to get sellers or buyers to call you.

4) What’s included in the monthly fee?For this incredibly low price -- about the cost of two Starbucks coffees each day -- SalesTeamLive becomes your Virtual Marketing Team and delivers the day-to-day marketing services that you would have to hire up to three full-time employees to handle.

This includes, but is not limited to:Management of your Campaigns: From two to more than 12 (see our Feature Sheet for a comprehensive list of services we perform for each campaign: http://www.salesteamlive.com/order).

Free Access to SalesTeamLive’s Web-based Marketing and Prospecting Tools for marketing tracking and management. These are the same tools used by your SalesTeamLive Virtual Marketing Team.

A unique toll-free 800 (or local) number to track each campaign’s response rate.

For the average customer, SalesTeamLive saves more than the cost of this small monthly fee simply by reducing the waste you would likely generate on your own through sending mail to duplicates and out-dated addresses.

And should you ever have any questions, SalesTeamLive offers regular Customer Support hours each business day: 11:00 a.m. to 8:00 p.m. Eastern Time; 10:00 a.m. to 7:00 p.m. Central Time; 9:00 a.m. to 6:00 p.m. Mountain Time; 8:00 a.m. to 5:00 p.m. Pacific Time

5) Do you include any free mailings in the monthly fee?No. Mailing quantities, budget and needs vary dramatically among our clients. For a small monthly fee of a few hundred dollars, you’ll get your Virtual Marketing Team worth thousands of dollars, you’ll also receive all the benefits of the lowest cost mailing service available. Whether you mail one piece, 1,000 pieces, or more than 10,000 pieces of mail per month, your low monthly fee will stay fixed for your campaigns.

6) What is the cost of the mail?SalesTeamLive offers the lowest mailing costs, GUARANTEED. If you can do everything we can, including the list of names and addresses, then we’ll beat the price.

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30Secret Handbook of the Direct Marketing Revolution

There are many hidden costs that most people forget to budget, like list quality, checking deliverability and change of address against the U.S.P.S databases; the paper, printing, phone numbers and minutes for tracking response rates.

With SalesTeamLive, you can have it all done for you -- at a lower cost. The savings alone will more than cover the costs of the set-up and monthly fees over and over again.

4”x6” Yellow Post Cards $0.49 each with No Minimum Order Size8.5x11 Yellow Letter $1.29 each with No Minimum Order Size8.5x11 60-90 Day Late Yellow Letter $1.59 each with No Minimum Order Size

These costs INCLUDE the LIST of names and addresses (where available) to be used for your mailing -- and the POSTAGE.

In addition, we’ll give you a $.05 Mail Credit when you provide your own list. Should you decide to take us up on this offer, please be sure to notify SalesTeamLive via email to [email protected] prior to submitting your own list.

SalesTeamLive also allows you to simply import your list on your own with the powerful Prospecting and Marketing Tools provided to you FREE as part of our service. You will not find a more powerful complete solution anywhere in the United States.

7) How much should I realistically budget per profitable deal?Real estate entrepreneurs should budget from $1,000 to $1,500 in mailings for each profitable deal in most areas of the United States. In many cases, this might result in less than a few hundred dollars; however we recommend conservative planning for success.

After doing this for many years, our experts have determined that it always is wise to plan to spend an average of at least $1,000 - $1,500 regardless of the marketing approach you opt to deploy. To budget any less is a recipe for cash flow disaster – please, take heed from the experts.

To help you to more efficiently forecast your costs, SalesTeamLive provides you with a powerful estimating tool that helps you determine the best campaigns in your market, number of deals desired, and an optimal starting budget.

8) Are there any other hidden costs?No.

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9) Is it really true that SalesTeamLive is less expensive than doing it on my own?

Absolutely. Better yet, we guarantee it! If you can do everything we can, including the list of names and address records, then we’ll beat the price.

There are many hidden costs that most people forget to budget, such as list quality, checking deliverability and address changes against four U.S.P.S. databases; the paper, printing, phone numbers and minutes for tracking response rates.

With SalesTeamLive, you’ll have it all Done-For-You at a lower cost. The savings alone will more than pay for the costs of the set-up and monthly fees over and over again

10) What campaigns should I use in my area?During the startup process with SalesTeamLive, you’ll receive training and a special worksheet that will help you determine what campaigns work best in your area, and for your specific business. What would take you months to figure out on your own will be Done-For-You in a few brief moments, including an estimated budget to help you measure your effectiveness and return on investment (ROI).

11) Where do I get the lists for these campaigns?Whenever possible, SalesTeamLive will provide the lists for you, included in the super-low mailing cost. Imagine the work you would have to do to obtain your own list -- where to get it and how to negotiate the best price. The list alone typically costs from $.15 to $.25 for each name and address, plus a minimum-quantity order and a hefty annual monetary commitment.

There are some “specialty lists” that you may need to get on your own, such as Probate, Divorce and Pre-Foreclosure (available in some areas). National providers for these lists simply do not exist, which makes these markets highly attractive to savvy real estate entrepreneurs. In this case, SalesTeamLive offers you a $.05 per-record mail credit. Should you decide to take us up on this offer, please be sure to notify SalesTeamLive via email to [email protected] prior to submitting your own list.

SalesTeamLive also allows you to simply import your list on your own with the powerful Prospecting and Marketing Tools provided to you FREE as part of our service. You will not find a more powerful complete solution anywhere in the United States.

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32Secret Handbook of the Direct Marketing Revolution

12) What if I have my own list of names and addresses?SalesTeamLive offers you a $.05 per-record mail credit if you have your own list of names and addresses. Should you decide to take us up on this offer, please be sure to notify SalesTeamLive via email to [email protected] prior to submitting your own list.

SalesTeamLive also allows you to simply import your list on your own with the powerful Prospecting and Marketing Tools provided to you FREE as part of our service. You will not find a more powerful complete solution anywhere in the United States.

In addition, SalesTeamLive offers Customizable Campaigns that allow you the flexibility of customizing every part of a campaign: market (list), message, media, multiple (number of pieces in the series), month (frequency between the pieces), and the money (having SalesTeamLive track the response rates for you).

You will not find a more powerful complete solution anywhere in the United States. Additional fees may apply.

13) How long does a campaign last?Simply put: Our Done-For-You Marketing Campaigns last forever. Each campaign has a specific set of pieces that go out over a set period of time. However, SalesTeamLive is constantly updating and adding new records to the list to keep your phone ringing under any market conditions. Better yet, you can switch to other campaigns as needed.

We are experts at getting your phone to ring with quality leads, and we keep your marketing running day after day, month after month, year after year.

14) Can I add more campaigns?You can add more campaigns whenever you like. You’ll pay a setup fee and a monthly fee for each additional campaign and we offer discounted campaign bundle all the time. It’s common for our top customers to simultaneously operate from six campaigns (for newer entrepreneurs), to more than 12 campaigns (for real estate professionals who typically exceed 10 deals each month). SalesTeamLive is the totally scalable Done-For-You Marketing option for real estate entrepreneurs of every stripe!

15) Can I switch campaigns from one to another?SalesTeamLive allows you to change your campaigns four times per year. We strongly encourage a newer real estate entrepreneur to run a campaign for a minimum of three months. If a campaign is not working however, we’ll change it for you.

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SalesTeamLive prides itself on superior customer service and measured results. We know that a real estate entrepreneur who produces tens of thousands or hundreds of thousands of dollars in net profit each month provides us with killer testimonials and referrals, which is how we grow our business and can offer you more services for less money.

16) What if other people are in my area? Do I get exclusivity?There are more than 100,000,000 single-family homes in the United States, scattered across 3,400 counties and 41,000 zip codes. With only 500-plus SalesTeamLive clients, there is simply no competition. What’s most important is knowing how much money it will cost you to generate profitable deals.

We’re currently developing new exclusive campaigns where the list size in rural geographical areas is very small, such as Bankruptcy motions for relief of stay or dismissal. In the near future, these will be offered exclusively to SalesTeamLive clients by zip code and/ or county at an additional fee. If you’re interested in these exclusive campaigns, ask your SalesTeamLive account manager for details after you sign up.

17) Is this right for me?This is an important question every real estate entrepreneur should ask. If you’re committed to financial freedom and a lifestyle of extra time and more money, then real estate is one of the best vehicles to reach your goals. No other industry has produced as many multi-millionaires -- ever.

Just listen to others who are using SalesTeamLive with incredible success. To hear live testimonials from our current members, please visit:http://www.salesteamlive.com/testimonials.aspx.

18) What if this doesn’t work for me? Do you offer a guarantee?SalesTeamLive offers a 100% Better than Money Back GUARANTEE:That’s right – Test Drive SalesTeamLive for 30 Days Risk Free – all you pay for is your mail cost: $0.49 for 4” x 6” yellow postcards, $1.29 for the yellow letter, and $1.59 for the special 60-90 Day Mortgage-Late yellow letter. Only at SalesTeamLive can you find “No Minimum Mail Order Size”! Order one or 10,000 per day and you’ll pay exactly the same low price.

That’s right. If you’re not fully satisfied with our Done-For-You Marketing Service at the end of 30 days, we’ll refund your Set-up Fee. So where’s the risk? Well, we’re going to make your decision even easier. If you cancel within 30 days, we’ll let you KEEP ALL THE BONUSES – valued at more than $4,700– FREE as our THANK YOU for trying us out.

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34Secret Handbook of the Direct Marketing Revolution

You probably think we’re insane to do this, but that’s how confident we are in SalesTeamLive -- and how confident our business partners Richard Roop and Dan Doran are in the value of our Done-For-You Marketing Service. We know you will benefit from SalesTeamLive being your Virtual Marketing Team.

19) How long will it take to get me up and running?SalesTeamLive has made it quick and easy to get up and running on our Done-For-You Marketing system. Setup typically requires a one-time commitment of less than one hour. What once took six months of coaching and an hour-a-day commitment from investors can now be done in less than one hour, and a few days of processing for your SalesTeamLive Virtual Marketing Team to implement. It’s really that simple. We do all the work.

20) How do I work these different types of deals?With our partners, Richard Roop and Dan Doran, you will receive more than $4,700 in FREE Bonuses that include some of the best training available for working the deals that result from these effective marketing campaigns. In addition, SalesTeamLive works with some of the best real estate gurus and coaches that can assist you to grow and expand your business over time.

21) How do I prescreen my leads? Can you do that for me?For a small fee, SalesTeamLive can set up a pre-recorded message line (including our proven audio message), and a live operator line (including specially-designed optional pre-screening questions).

It’s really all up to you. We suggest that you have a professional message center (whether we set it up for you, or you set it up on your own), because of the high volume of seller and buyer calls you’ll receive.

In addition, we have partnered with some of the best services in the business and, due to our economies of scale, we can pass the best possible pricing discounts on to you, the real estate entrepreneur. During the set-up process, we’ll ask a few questions to determine what works best for you and your business.

22) Do you provide websites that I can drive sellers, buyers and private money lenders to?

Yes. For an additional fee, you can receive some of the best Web sites in the business. During the set-up process, we’ll ask a few questions to determine what works best for you and your business. If you have your own Web site, great. We will incorporate your Web address into your mailings.

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23) What if I’m brand new and not ready to start making money? Can you direct me to the best training and coaching programs?

If you’re brand new to the business and are not yet ready to start making money, SalesTeamLive prides itself on providing new entrepreneurs with direction to some of the best training products in the business: homestudy courses, bootcamps, seminars, and more.

There are only three reasons why real estate entrepreneurs hesitate to sign up immediately: they’re overwhelmed; they’re procrastinating; they’re afraid. STL removes these obstacles by driving motivated and qualified sellers and buyers directly to you.

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36Secret Handbook of the Direct Marketing Revolution

Limits of Liability / Disclaimer of Warranty: The author and publisher of this report and any accompanying materials have used their best efforts in preparing the content and materials. The author and publisher make no representation or warranties with the respect to accuracy, applicability, fitness, or completeness of the contents of the report. They disclaim any warranties (expressed or implied), merchantability, or fitness for any particular pur-pose. The author and publisher shall in no event be held liable for any loss or other damages, includ-ing but not limited to special, incidental, consequential, or other damages. As always, the advice of a competent legal, tax, accounting or other professional should be sought. The author and publisher do not warrant the performance, effectiveness, or applicability of any sites listed within this report. All links and contact information are for information purposes only and are not warranted for content, ac-curacy or any other implied or explicit purpose.

This report contains material protected under International and Federal Copyright Laws and Trea-ties. Any unauthorized reprint or use of this material is prohibited.

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Special Discount PricingDon’t miss this special savings opportunity!

Visit: http://www.salesteamlive.com/order

Sign up now and get over $4,700 in FREE BONUSES

Enroll for SalesTeamLiveTM and get complete ‘Done-For-You’ marketing campaigns printed and mailed to the hottest, targeted mailing lists targeted mailing lists in-cluding Out-of-Area Owners, Free & Clear, 60-90 Day Late Mortgags, Bankruptcy, Pre-foreclosure and more. Each marketing campaign is specially designed for the list, pre-built with proven Roop/Doran postcards, letters and optimal strategy for sequential mailings.

MARKETING CAMPAIGN DISCOUNTS

4 Campaign Package$6000 and $600 monthly

2 Campaign Package$4000 and $400 monthly

Sign up today for a SalesTeamLiveTM Done-For-You Marketing Cam-paign Package and kick your marketing into high gear. With Sal-esTeamLive acting as your Virtual Marketing Team we drive a stream of motivated potential clients to your business through our industry-leading Done-For-You Marketing Campaigns!

Special Pricing may be available. Check online

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Let’s face it. We can’t be an expert at every aspect of our business.

Fortunately, SalesTeamLive is the expert at what you need now – a virtual marketing team.

For the price of two double lattes a day, you’ll get a team of professionals who will manage all your real estate marketing for you!

It’s like giving a double shot of caffeine to your business!www.SalesTeamLive.com