direct marketing.pptx

7/29/2019 direct marketing.pptx

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L/O/G/O

Direct Marketing


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What is Direct Marketing

One-on-onecommunication

in which offersare tailored tothe needs of

narrowlydefined

segments.

Seeks a direct,

immediate, andmeasurableconsumerresponse.


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Tools of Direct Marketing


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Advantages Direct Marketing

Direct measurement

Specific targeting

Cheap and quick production Potential to build list of potential or existing

customers


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Disadvantages of Direct Marketing Junk Mail Environmental Impact

Limited Reach Least Cost-Effective Ways to Advertise


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Direct Marketing Latest Trends

Emphasis on Targeting, Personalization and

Integration


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Targeting and Personalization Sending a marketing piece only to most

relevant people

Individualizing the marketing process


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How it can be done?

Prospects nameprominently on the

mail piece

Including offers thatare complementary to

the prospectspreferences

Including a

personalized URL


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Integration (SoLoMo)

Social

media

Localmarketing

Mobilemarketing


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Googles Remarketing Program

Lets youreach people

Who havepreviouslyvisited yoursite

Show themrelevant adswhen theyvisit othersites

What is remarketing?


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Why Remarket with Google? Customized audiences Reach and depth

Targeting combinations Easy ad creation

Visibility into where your ads appear


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Google Mobile Ads? Appear on mobile devices in Google

search results, on content websites and

in apps.


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Google Direct Mail Marketing Google Engage for agencies direct mailpack.

Google showed good marketing by offeringfree training and sales materials for agencies.


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Thank You

direct marketing.pptx

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