Direction Takers13% of Segmented Population

I may be struggling with some health issues, but I look to my doctor and other health care professionals for guidance and direction on what I need to do to address these issues. I will go to my doctor at the first sign of health concerns, and I trust my doctor to know what is right for me; I want to know what my doctor thinks I should do.

HoweveHowever, I have to admit I may not always follow my doctor’s advice – not because I disagree with his/her recommendations, it’s just difficult to work these recommendations into my routine. I often view my interactions with the health care system as transactional, and seek value for my dollar.

Direction Takers believe their physician is the most credible resource for their healthcare needs. Direction Takers look to their physician and other healthcare professionals for direction and guidance because of their expertise and credentials.

Direction Takers are more likely to go to the doctor at the first sign of health concerns.

HoweveHowever, Direction Takers may not always follow a physician’s advice – not because they disagree with his/her recommendations, but because it is often difficult to work these recommendations into their routine.

Defers to Physicians

Needs Directive Guidance

Hard to Break Routine

High Utilizers of Health Care