DIRECTOR OF MARKETING

AND COMMUNICATIONS

(MATERNITY COVER)

RECRUITMENT PACK

Welcome

Thank you for your interest in joining the staff at

Ipswich High School.

This is an incredibly exciting time to be joining the school. We have recently welcomed boys to the Prep School and the Sixth Form and will become fully coeducational via a Diamond Model approach in the next academic year. We will also open our first boarding house in September 2019. As the school community moves forward, it is essential that we maintain our momentum and Marketing, Communications and Admissions are crucial in this. We are now looking for a Director of Marketing and Communications (Maternity Cover) to lead on the school’s Marketing and Admissions function. The role represents a significant opportunity for the right individual to lead and advise the Senior Leadership Team and Local Governing Body on matters relating to Marketing, Communications and Admissions.

As Head, I am enormously proud of our talented staff. Every member of our school has access to support and training to help them develop professionally within their role. We welcome applications from qualified individuals who will relish the opportunity to make an impact. If this is you, I look forward to reading your application.

Ms Oona Carlin Head

The School

Ipswich High School is a leading independent school in Suffolk, proudly educating

hundreds of pupils between the ages of 3 - 18. The school has long enjoyed a high

profile across the region, and is much respected for both its academic success year-

on-year, and for its superb pastoral care and enrichment activity. With feeder schools

spread across East Anglia, the school typically sees its greatest demand for places

from the counties of Suffolk, Essex and Norfolk.

Founded in 1878, the school has been at its impressive home in Woolverstone, near

Ipswich since 1992. We have an 87-acre campus and make use of our superb natural

and inspirational surroundings.

The school is renowned for its academic excellence, including some of the strongest

GCSE results in the region, yet remains a uniquely warm and nurturing community

underpinned by incredible pastoral care. Teaching staff contribute to our extensive

Enrichment Programme, which includes the Duke of Edinburgh scheme and World

Challenge.

At this exciting, transformative stage in the school’s history we have begun to admit

boys throughout the school via a Diamond Model approach and will soon be opening

a boarding house, allowing us to reach a wider market.

The Candidate

The school is looking for an exceptional and experienced marketing professional with

a proven record of implementing successful marketing strategies across a variety of

channels. The chosen candidate must be an effective leader, with strong verbal and

written communication skills who is prepared to play an active role within the Senior

Leadership Team.

The individual must have the enthusiasm to succeed in this role and the ability to work

on a number of important projects simultaneously to ensure success. A positive

approach and a willingness to be involved in school life is essential.

Job Description

Responsible to: The Head

Responsible for: The effective development and delivery of a Marketing and

Communications strategy which will enable the school to continue to meet its

objectives. These include lead generation, local pupil recruitment, international pupil

recruitment, PR and alumni engagement.

Job Purpose:

1. Develop and successfully implement cost effective marketing strategies

which enable strong pupil recruitment and stakeholder engagement

2. Continued market research to better understand audiences and influencers

and utilising this to the school’s advantage

3. Further develop the school’s branding and messaging and ensure

consistency of approach in internal and external communications

4. Lead and manage the Admissions and Marketing team to ensure effective

delivery of these key areas

5. Be an active member of the school’s Senior Leadership Team, Governing

Body and relevant Committees

6. Build key relationships with stakeholders across the school and external

community

Leadership & Strategy:

1. To advise the Senior Leadership Team and Local Governing Body on matters

relating to Marketing, Communications and Admissions using statistical

evidence

2. Attend SLT, Full Governing Body, Ipswich Education Ltd. Board meetings and

appropriate Governors’ sub-committee meetings

3. Supporting the Head through negotiating and influencing strategic decision-

making within the school’s SLT

4. To take delegated responsibility for marketing decisions following appropriate

discussions with the Head

5. To undertake such duties as agreed with the Head and carry out duties as

may be required from time to time as detailed by the Head

6. Management of staff in the Admissions and Marketing team

7. Evaluate, monitor and adapt the marketing strategy as necessary

8. Develop a positive and proactive whole-school marketing culture amongst

teaching and support staff

9. Work with the Head and SLT to ensure clear and appropriate communication

to all audiences

10. Manage and protect the corporate image, brand and house style

11. Manage admissions, marketing and communications budgets.

Pupil Recruitment:

1. Through the marketing and communications strategy maximise pupil numbers

and pupil retention across the whole school

2. Contribute to the development of feeder school engagement programmes

(particularly local primary, prep schools, nurseries and childcare providers),

and help to develop engagement with schools in the community

3. Develop new opportunities to attract and recruit new pupils, including

boarders (UK and international)

4. Ensure a full understanding and communication of the school’s USPs including

the Diamond Model and the benefits to pupils and parents

5. Implement and monitor the school’s retention strategy to ensure transition

from Pre-Prep through to Sixth Form

6. Focus on increasing lead generation and enquiries from prospective parents

7. Attend education fairs, exhibitions and events including overseas where

necessary

Marketing:

1. Overall responsibility for the school’s website, social media and intranet

output

2. Ensure marketing campaigns are effective, timely and measurable across a

number of channels ensuring strong ROI

3. Create brand awareness and lead generation campaigns and consistently

monitor their impact

4. Write copy for the website and printed materials in line with the school’s

ethos, brand and identity

5. Develop essential marketing collateral such as brochures, posters and

prospectuses as needed with a view of the target audience

6. Undertake market research and interpret results. Make recommendations to

the Head on future actions and build results into marketing strategy.

7. Measure and report on marketing plan results on a quarterly basis, and

monitor marketing budgets monthly

8. Develop opportunities to promote the profile of the Head and the Head’s

vision for the school

9. Ensure the school’s SEO and digital profile are strong

Communications:

1. Responsibility for communications effectively representing the brand and

maintaining a professional approach with all stakeholders

2. Reviewing appropriate communications methods and channels for

stakeholders with parents as the priority

3. Ensure effective and striking internal and external communications

4. Create a strong parent engagement programme to uncover and utilise

advocates of the school

5. Promote a culture of parental feedback and engage SLT and wider staff to act

on criticism

6. Create regular communications with the school’s alumni

7. Create regular communications with the school’s international agent network

8. Responsibility for school newsletters and briefing documents

Public Relations and Events

1. Work with PR agency to ensure that there is consistent and strategic

coverage in the local community and in sector-specific media

2. Lead on media liaison and press relations in conjunction with the Head and

other nominated spokespeople

3. Overall responsibility for events such as Open Mornings, Sixth Form Open

Evenings and other external events

4. Responsibility for dealing with negative press and potentially damaging stories

5. Be aware of the school’s schedule of activities and events and capitalise on

the PR opportunities they offer

6. Utilise opportunities across the school to collate news and write press releases

7. Ensure that staff write regular blogs on hot topics and be responsible for their

final content and dissemination

Personal Responsibilities:

1. Playing a full part in the life of the school community, supporting its distinctive

vision and ethos and encouraging staff and pupils to follow this example

2. Actively promoting school policies and procedures

3. Responsibility for own continued professional learning and development

4. Attending meetings scheduled in the school calendar punctually

5. Adhering to the School’s Safeguarding Policy

Notes:

The above responsibilities are subject to the general duties and responsibilities

contained in the statement of Conditions of Employment

This job description allocates duties and responsibilities but does not direct the

particular amount of time to be spent on carrying them out and no part of it may

be so construed

This job description is not necessarily a comprehensive definition of the post. It will

be reviewed at least once a year and it may be subject to modification or

amendment at any time after consultation with the holder of the post

The duties may be varied to meet the changing demands of the school at the

reasonable discretion of the Head

This job description forms part of the contract of employment. It describes the

way the post holder is expected and required to perform and complete the

particular duties as set out

Person Specification

Knowledge and Experience

Proven track record of developing and

implementing successful PR, marketing

and communications plans

Essential

Educated to Degree level

Essential

Professional/postgraduate marketing

qualification

Desirable

Significant experience in a marketing

role

Essential

The ability to measure and evaluate the

impact of marketing tactics

Essential

Previous experience of leading a team Essential

An understanding of the uses and

limitations of traditional and digital

marketing channels within this sector

Essential

Able to communicate effectively and

confidently with all members of the

school community

Essential

Excellent computer skills and ICT

competence at a level to meet the

demands of the job

Essential

The confidence and knowledge

needed to fully participate at SLT,

Governing Body and Committee

Meetings

Essential

Experience of working with high value

customers/products or in an education

environment

Desirable

Experience of working at a strategic

level

Desirable

Skills

Excellent organisational skills Essential

Capable of being an ambassador and

representing the school at public

engagements

Essential

Excellent inter-personal skills with the

ability to influence

Essential

Efficient, resilient and reliable Essential

Excellent written and spoken English Essential

Able to write and edit good copy for

ads, press releases, newsletters and

other communications

Essential

An eye for detail and a flair for

recognising good graphic design

Essential

Excellent computer skills and ICT

competence at a level to meet the

demands of the job

Essential

Able to communicate effectively and

confidently with all members of the

school community

Essential

Able to work unsupervised and prioritise

work

Desirable

Attitude/Approach

Self-motivated and confident in working

under own direction

Essential

Proactive and imaginative in approach

Essential

A flexible team player with the ability to

support or lead depending on the

situation

Essential

Forward thinking and self-motivated

Essential

Ability to remain calm when under

pressure

Essential

Mindful of the need to respect

confidentiality

Essential

Flexible over working hours according

to the needs of the school and role

Essential

Seeks ongoing training and

development opportunities Essential

Staff Benefits Remuneration

The salary will be commensurate with the importance of the post and with the

experience and qualities of the successful candidate.

Starting Pay Range: £45,000 - £55,000

School Fees

• A 50% reduction in school fees from Reception class onwards available to staff

for the duration of the post

Development, Health, Pensions & Union

The school is committed to staff development with an annual review

scheme and regular opportunities for professional development

Teaching staff are provided with a school laptop/iPad

All teachers are eligible to belong to the Teachers’ Pension Scheme

All staff able to join NEU union membership with free on-site advice

available from the NEU representative

Corporate Membership of Ipswich Sports Club, at 30% off advertised

Membership Subscription Fees

Free Provision & Discounted Services

• Mid-morning refreshments and a midday meal during term time

• There is free on-site parking

• All staff can swim free of charge on two evenings per week and, at specified

times, have free use of the Fitness Suite

• Staff undertaking a free eye test will be offered £40 towards the cost of new

reading glasses

• Offer of free Microsoft Office software on devices at home while employed at

the school

Wellbeing

• Half price flu vaccination

• Cooked lunch each day (term-time) and sandwiches/fruit during parent

evenings

• Free tea and coffee for all staff all day, fruit twice each week in staffrooms

• Newspapers in staffrooms

Appointment Process

Please complete an application form and return to our HR Officer,

enclosing a cover letter supporting your application.

For further information, please contact the HR Officer at

recruitment@ipswichhighschool.co.uk

Ipswich High School

Woolverstone

Ipswich

IP9 1AZ

Tel: +44 (0) 01473 780201

Web: ipswichhighschool.co.uk

Closing date for applications: Friday 21st June

Interview date: Monday 1st July

Start date: August 2019

Safeguarding Checks

All appointments in will be subject to two satisfactory references, Disclosure check by

the Disclosure and Barring Service, medical fitness for this role and evidence of

identity and qualifications. All the above checks must be completed before

beginning work in the school. In the unlikely event of an unsatisfactory report being

received following the issuing of a contract, the offer of appointment will be

terminated without notice.

We are committed to the safeguarding of children and child protection screening

will apply to this post.

Head Ms Oona Carlin

Woolverstone, Ipswich, Suffolk IP9 1AZ

Telephone 01473 780201

Email enquiries@ipswichhighschool.co.uk