diripark parking guidance system - old dominion …cpi/410/reds09/docs/diripark...2009/04/09 ·...
TRANSCRIPT
Who We Are
April 9, 2009 2DiriPark — Milestone Presentation
Mark Bullard
Project Lead, Marketing
Administrative
Steven Murray
Risk Mitigation
Garnett Wilson
Financial Specialist
Technical
Dominic Eldridge
Software Developer
Gabor Eszes
Web Developer
Thomas Suiter
Hardware Specialist
Outline• Parking Problem Characteristics
• Solution Proposal
• Technical Features
• Phase Breakdown
• Business Model
• Risks and Mitigation
• Evaluation Plan
• Appendices
April 9, 2009 3DiriPark — Milestone Presentation
Available parking spaces are difficult to locatein a parking garage
April 9, 2009 4DiriPark — Milestone Presentation
According to the
US Department of Transportation
• Drivers slow down, circle around
• Creates congestion, wastes time
• Results in frustration, loss of revenue
April 9, 2009 5DiriPark — Milestone Presentation
Source: [1] US Department of Transportation
Problem Effects
Facility operators and local businesses lose
• $3 to $5 per vehicle on hourly rates
• $10 per day
• $150 per shopper
April 9, 2009 7DiriPark — Milestone Presentation
Source: [2] Reuters
Affected Enterprises
• Airports
• Dining
• Hospitals
• Sport stadiums
April 9, 2009 8DiriPark — Milestone Presentation
• Convention centers
• Entertainment venues
• Retail
• Universities
Highly trafficked parking facilities
• High congestion
• Time-constrained settings
U.S. Parking EstablishmentsGrand Total: 15,280 facilities
April 9, 2009 DiriPark — Milestone Presentation 9
Source: [3] IBISWorld
Our Goal
Provide a space availability system that is:
– Flexible
– Intuitive
–Real-time
April 9, 2009 DiriPark — Milestone Presentation 10
Solution Technical Objectives
• Establish a sensor array that collects real-time information about space availability
• Calculate ideal zones for parking based on sensor input and optional historical data
• Convey zone recommendations to patrons via display devices
April 9, 2009 DiriPark — Milestone Presentation 11
DiriParkParking Guidance System
April 9, 2009 DiriPark — Milestone Presentation 12
Locate
Predict
Display
Solution Characteristics
1. Patron enters garage
2. System locates empty spaces
3. System predicts short-term availability
4. System displays top choices on screen
5. Patron is directed to spot and parks
April 9, 2009 13DiriPark — Milestone Presentation
Benefits
For Customer
• Increased business
• Enhanced marketability
• Less garage congestion
• Reduced illegal parking
For End User
• Faster parking
• Less frustration
• Expectations satisfied
April 9, 2009 DiriPark — Milestone Presentation 18
Drawbacks
• Patron unfamiliarity
• Periodic maintenance
April 9, 2009 19DiriPark — Milestone Presentation
Objectives Outside of Scope
• No enforcement of recommendations
• No reservations
• No remote access
April 9, 2009 20DiriPark — Milestone Presentation
• Conception
–Determine Team Members
–Define Project
–Conduct Project Research
–Determine Solution
• Requirements Analysis
–Conceptualize Project Solution
• Presentations
April 9, 2009 DiriPark — Milestone Presentation 22
Phase 0
Milestones
• Feasibility Presentation
– Market Analysis
– Financial
– Hardware Capability Research
– Algorithm Design
– Risk Mitigation
• Milestone Presentation
– Documentation
• Final Presentation
– Create SBIR
April 9, 2009 DiriPark — Milestone Presentation 23
Phase 0
Presentations
Red Team
Experts
April 9, 2009 24DiriPark — Milestone Presentation
Mark Bullard
Project Lead, Marketing
Administrative
Steven Murray
Risk Mitigation
Garnett Wilson
Financial Specialist
Technical
Dominic Eldridge
Software Developer
Gabor Eszes
Web Developer
Thomas Suiter
Hardware Specialist
Kevin GallagherParking Department
City of Hampton
James LongParking Services
Old Dominion University
Phase 0 – Staffing
• Online Discussion Board
• Weekly Team Meetings
April 9, 2009 DiriPark — Milestone Presentation 25
Phase 0
Communication
Resources
• CS Server
• Rapid prototyping
– Mockups
– Simulated data
Costs
• N/A
April 9, 2009 DiriPark — Milestone Presentation 26
Phase 0
Resources and Costs
• Prototype Development
– Product WBS
– Prototype Product Specification
– Prototype Test Plan/Procedures
• Prototype Demonstration
– Prototype Presentation 1
– Final Prototype Demonstration
• Documentation
• Website
April 9, 2009 DiriPark — Milestone Presentation 28
Phase 1
Milestones
• Hardware
– Server
– Sensors
– Vehicle Counter
– Display Method
• Software
– Database
– Algorithm
April 9, 2009 DiriPark — Milestone Presentation 29
Phase 1
Prototype Design
Red Team
Experts
Phase 1 – Staffing
April 9, 2009 30DiriPark — Milestone Presentation
Mark Bullard
Project Lead, Marketing
Administrative
Steven Murray
Risk Mitigation
Garnett Wilson
Financial Specialist
Technical
Dominic Eldridge
Software Developer
Gabor Eszes
Web Developer
Thomas Suiter
Hardware Specialist
Kevin GallagherParking Department
City of Hampton
James LongParking Services
Old Dominion University
Hussein Abdel-WahabSystems Programming Expert
Old Dominion University
Irwin LevinsteinDatabase Consultant
Old Dominion University
Resources
– Database license
– Custom developed software
– Purchased sensor hardware
– CS Server
– Test harness
Costs
– Employee wage $15 / hour
April 9, 2009 DiriPark — Milestone Presentation 31
Phase 1
Resources and Costs
Phase 2
Milestones
• Hardware
– Server
– Sensors
– Vehicle Counter
– Display Method
• Software
– Database
– Algorithm
April 9, 2009 DiriPark — Milestone Presentation 33
Red Team
Experts
Phase 2 – Staffing
April 9, 2009 34DiriPark — Milestone Presentation
Mark BullardProject Lead
Administrative
Steven Murray Marketing Specialist
Garnett WilsonFinancial Specialist
Technical
Dominic EldridgeSoftware Developer
Gabor EszesWeb Developer
Thomas SuiterHardware Specialist
Software Developer
System Administrator
Kevin GallagherParking Department
City of Hampton
James LongParking Services
Old Dominion University
Hussein Abdel-WahabSystems Programming Expert
Old Dominion University
Irwin LevinsteinDatabase Consultant
Old Dominion University
Resources
– TBD
Costs
– Software Developer $75,000
– Project Lead $100,000
– Web Developer $60,000
– Financial Specialist $62,000
– Marketing Specialist $62,000
– System Administrator $75,000
April 9, 2009 DiriPark — Milestone Presentation 35
Phase 2
Resources and Costs
Phase 3
Production Out-years
• Finalize First Sale
• Collect Customer Feedback
• Continue Targeted Marketing
• Provide Product Support
April 9, 2009 DiriPark — Milestone Presentation 37
Phase 3 – Staffing
April 9, 2009 38DiriPark — Milestone Presentation
Project Lead
Administrative
Customer Service Representative
Financial Specialist
Marketing Professional
Technical
On-site Hardware Support
Software Developer
Software Developer
System Administrator
Resources
– TBD
Costs
• System Administrator $75,000
• Software Developer $75,000
• Financial Specialist $62,000
• Customer Service Rep $42,000
• Project Lead $100,000
April 9, 2009 DiriPark — Milestone Presentation 39
Phase 3
Resources and Costs
Price Pointfor garage of 500 spaces
Item Quantity Cost
Sensors 500 $150,000
Wireless Access Point 10 $4,000
Network Switch 1 $3,500
OS License Free & Open Source
Database License Free & Open Source
Server 1 $6,500
Display Board 5 $25,000
Vehicle Counter 2 $600
Custom-developed Software $120,000
Total $309,600
Approximate Cost per Space $620
April 9, 2009 DiriPark — Milestone Presentation 40
Installed On-site
Software
• Database
• System Software
April 9, 2009 DiriPark — Milestone Presentation 41
Hardware
• Application Server
• Display Boards
• Network Infrastructure
– Switching Equipment
– Wireless Access Points
• Sensor Array
• Vehicle Counter
Business model
• On-site installation
• Multiple support packages
– Tailored to customers needs
April 9, 2009 DiriPark — Milestone Presentation 42
Funding Plan
• Phase 1
– SBIR Funding Agency
– National Science Foundation
– $100,000
• Phase 2
– SBIR Funding Agency
– $750,000
• Phase 3
– Small Business Loan
– Investors
April 9, 2009 DiriPark — Milestone Presentation 43
April 9, 2009 DiriPark — Milestone Presentation 44
Marketing RisksM1. Lack of customer interest
M2. Not realizing project benefits
M3. Poor target branding
Technical RisksT1. Inaccurate predictive analysis
T2. Inefficient display of data
April 9, 2009 DiriPark — Milestone Presentation 45
M1. Lack of customer interest
M2. Not realizing project benefits
M3. Poor target branding
T1. Inaccurate predictive analysis
T2. Inefficient display of data
• Selective marketing (M1, M3)
• Prototyping trials (T1, T2)
• Historical data for predictive analysis (T1)
• Intuitive display (T2)
Risk Mitigation
Evaluation Plan
Phase 0
– Idea developed
– Project website developed
Phase 2
– Product design
– Software module development
– Software module testing
– Integration testing
– Finished product
Phase 1
– Prototype design
– Working prototype
– Initial customer demonstration
Phase 3
– First sale completed
– Product released
– Marketing plan developed
– Successful marketing
– New contracts acquired
April 9, 2009 46DiriPark — Milestone Presentation
References
# Source Slide of Appearance
1 US Department of Transportation, January 2007 5
2 Reuters, December 9, 2008 7
3 IBISWorld, March 20, 2009 9
April 9, 2009 DiriPark — Milestone Presentation 47