dirk spencer linked in for recruiters dfwtrn preso
DESCRIPTION
LinkedIn presentation on search and contact tactics for candidates for recruitersTRANSCRIPT
Dirk Spencer Social Media Recruiter • Former DOD Analyst
– Software, Hardware, Communications, Aviation, Robotics
– Computers were called “Mainframes”
– “Apps” were downloaded using “Punch Cards”
• Turned Social Media Recruiter – Job Machine Trained
– AIRS Trained
– Agency, Corporate and Contract
Previous LinkedIn Presentations
• Executive Search Owners Association (ESOA)
• Inter-City Personnel Associates (IPA) Food & Beverage
• Irving-Las Colinas Chamber of Commerce Breakfast of Champions
• Executive Recruiter Association (ERA)
• Rick Gillis Employment Radio “The Ticket” 97.5 FM
What is LinkedIn . Com? Online professional network
Founded December 2002
Launched May 2003
Proprietary technology platform
The Company Financials Initial Public Offering (IPO) May 2011
Ticker Symbol “LNKD”
Traded on the New York Stock Exchange
52 Week Share Price Range $60.14 - $122.70
LinkedIn . Com Stats 1,288 Full Time Employees
200 Countries
100M+ Members
If you hate LinkedIn blame Web 1.0 Limitations of old search technology
Rudimental Search Engine Optimization (SEO)
Candidates allowed to enter bad data
Crack the Limits on LinkedIn New & Change Are the Same Thing in Web 1.0
Web 1.0 Limits the search sophistication
3rd Degree Contacts No Longer Displayed
Google is LinkedIn with Benefits
How to Fake Out Web 1.0 The technology cannot distinguish between what is
“New” or something that is “Old” but has “Change”
What this means
Make new profile data
Make changes to your profile
Google is your LinkedIn Insider
LinkedIn Divided
Comparing Accounts Free Accounts Paid Accounts
Policy Enforcement
Limited Reach
Rudimentary Search
Manual Branding
Policy Exception
Unlimited Reach
Rudimentary Search
Automated Branding
LinkedIn on LinkedIn • Real Name
• Write a headline
• Craft a summary
• Interact thoughtfully with your network
• Add your work history
• Collect recommendations
• Include company website
• Include company career page
• Create a vanity URL
• Brand yourself by personalizing your profile
What LinkedIn Won’t Tell You Change your name
Modify your job title
Add yourself to Groups
Learn to Leave Groups
Add an Application
Upload Content to your Application
Review a Book Already
Make LinkedIn Searches Easier Spell Words and Acronyms Correctly
Stemming is hit or miss
Lower your expectations on the technology
Review how candidates use keywords
Learn to Hack LinkedIn Using Google
Hacking 3rd Degree Contacts
Third Degree Contacts
Third Degree Contacts
LinkedIn Email Template
You profile appears to be a solid match to our Project Manager
position in Plano, Texas.
My colleague Dirk Spencer is working on this position.
If you are considering other opportunities please email Dirk directly
at [email protected]. You may call him at 214-295-
8687 as well.
Thanks for your time and attention,
Random Recruiter
Salutation
Recruiter Dashboard - Search
Recruiter Dashboard - Languages
LinkedIn Search Results
LinkedIn Clipboard
LinkedIn Clipboard
LinkedIn Clipboard
LinkedIn Apps
LinkedIn Stats – Paid Details
Cool Tools from Jim Schnyder Yauba
The World's First Privacy Safe, Real-Time Search Engine TM
Xobni manage and search your contacts and email through Outlook and on the BlackBerry
Wordle Job Description Resumes (3 of them) Use Job Posting from competition
Outlook Rules If you get to hear Jim share this – go. He has some clever tricks I cannot begin to explain
RSS Feeds Populate Twitter and LinkedIn
Dragon (Nuance) Speech recognition software which makes it easier for anyone to use a computer. You talk
and it types. Use your voice to create and edit documents Digital Pen
Captures everything you write, sketch and draw electronically for later editing, managing and sharing on your computer
• www.twittergrader.com – find top 100 • www.tweetlater.com – schedule tweets • www.tweetbeep.com – set up alerts • www.twitterfeed.com –RSS feeds to twitter • www.tweetstats.com – see your tweet stats • www.tweetfunnel.com – approve tweets
Questions
Other SlideShare.Net Presentations http://www.slideshare.net/dirkspencer/colorado-cahe-annual-social-media-final
This is a social media presentation done for the Colorado Association of Health Care Executives at their Breckenridge Conference. It contains research, references and insights from the experts interviewed specifically for the hospital industry
http://www.slideshare.net/dirkspencer/dirk-spencer-resume-psychology-the-watermark-
lecture-2011
This is a sub-set of my Resume Psychology© lecture. We review resume hacks with the 4-C’s, The LCD and The K.O.D. (Kiss of Death) Words along with Inefficient Writing tactics
Box.Net Resume Help Files http://www.box.net/shared/mpq5ir2pc2
There are a mix of checklists, resume homework suggestions and samples available for free to improve resume content and augment the lecture series.
Contact Information:
214-295-8687
@DirkInDallas
LinkedIn Profile: http://www.linkedin.com/in/dirkindallas
Speaker Schedule:
LinkedIn for Recruiters - DFWTRN August Luncheon Aug 3, 2011 - Dallas
Frisco Connect Job Seeker Strategy Summit 2011 Aug 6, 2011 - Frisco
Resume Psychology "Get the Offer - Not the Interview"© Sep 10, 2011 – Crossroads
Your Digital Footprint: - How to Create a Internet Presence© Sep 20, 2011 - Texas Small Business Summit
Colorado Association Healthcare Executives (CAHE) 2011 Annual Conference Oct 20, 2011
Resume Psychology "Get the Offer - Not the Interview"© Nov 12, 2011 - Crossroads
Dirk Spencer Contact / Speaking Schedule
Speaker Bio – Dirk Spencer A former DOD Analyst turned Recruiter and Social Media Tactician Dirk is the creator of
"Resume Psychology – Get the Offer Not the Interview©.
Some of the organizations where Dirk as spoken on resumes, social media, LinkedIn or featured include:
Executive Search Owners Association (ESOA)
Inter-City Personnel Associates (IPA) Associates Food & Beverage
Pikes Peak Recruiter Network (PPRN)
Irving-Las Colinas Chamber of Commerce Breakfast of Champions
Texas Regional Infrastructure Security Conference
North Texas Small Business Summit
TalentNet Live Social Recruiting Conference
The Rick Gillis Radio Show in Houston, Texas ESPN Radio
CareerRocketeer.Com list “The 150+ Experts on Twitter ALL Job Seekers MUST Follow
The Fort-Worth Star-Telegram Dirk is the group manager of Resume Psychology © on LinkedIn.Com with over 1,200 members.
You can follow him on Twitter at @DirkInDallas
He has worked contract, agency, and corporate recruiting and is currently based in Plano, Texas.
Dirk has also presented to these businesses and professional organizations: Irving / Las Colinas Chamber of Commerce Breakfast of Champions
North Texas Small Business Summit
IIBA International Institute of Business Analyst
Intuit Women's Network (IWN),
National Investor Relations Institute (NIRI) Dallas*Fort Worth Chapter
Texas Instruments (TI) Alumni Association (TIAA) Plano Centre
TWC - Texas Workforce Commission Veterans Support Group
Talent Net Live Social Recruiting Conference
American Society of Quality (ASQ)
Greater Irving- Job Angels Networking Event
Executive Recruiter Association (ERA)
Dallas Fort-Worth Texas Recruiter Network (DFWTRN)
Dirk has spoken before numerous ecumenical organizations as well, including:
St. Jude Career Alliance a Chapter of the Catholic Career Development Community (CCDC),
Career Counseling Group (CCG) of DFW Islamic Association of North Texas (IANT),
Career Counseling Group (CCG) of DFW Islamic Center of Irving (ICI) Crossroads Bible Church (CBC) Career Transition Workshop (CTW) Jewish Family Service (JFS) Career Jump Start - First United Methodist Church Richardson (FUMCR) Carrollton Career Focus Group (CFG), Carrollton City Job Hunt 101, Custer Rd Church Job Net Plano Fort Worth Career Search Network (FWCSN) MacArthur Blvd Baptist Church (MBBC) Career Transition Network (CTN) McKinney Trinity Presbyterian Church Career Transition Network (CTN) McKinney Workforce Networking, Preston Trail Job Network (PTJN), Saint Philip's Episcopal of Frisco Job Ministry, Southlake Focus Group (SFG) St. Andrew UMC Sales Group with Dennis O’Hagan