disability counselor
DESCRIPTION
Job Description developed 1/1/2011TRANSCRIPT
Disability Counseling Representative
Submitted by:
Christopher DixonJanuary 2011
An OverviewAn OverviewThis presentation addresses the
significant growth potential for credit unions by counseling the disabled about:– Retaining and growing their income
through the use of credit unions.– How to access and manage loans.– Where to turn for counseling about
mortgages or other large expenditures such as healthcare.
The Disability Counselor is an individual who has the ability to communicate the Credit Union’s capabilities through counseling to meet the unique needs of the local disabled community, based on their intimate understanding of this population.
Disability Counselor Description
The Disability Counselor would:• Develop and secure business
within the disabled community (36% Market Share)*
• Resourcefully serve the unique needs of the disabled perspective clients insuring that their needs be ethically and fairly met.
• Become a liaison between the disabled and The Credit Union.
• Provide ‘in-home service’ (explaining documentation to those who are or become ‘home bound’, making sure that ‘home bound’ members needs are met).
Rationale Behind the Position
The rationale behind developing such a position is two-fold.
• The disabled feel more secure interacting with other disabled individuals; thus it would serve them and us well to have someone with a disability on staff.
• Having an employee with a disability driving our business within that market segment insures that we can better meet their needs and demonstrate why a credit union is a wise choice for them in a meaningful way.
(Why hasn’t someone addressed this growing market before?)
Disability & Aging Disability & Aging StatisticsStatistics
• About 30% of all Americans become disabled prior to retirement age.
• More than 7 out of every 10 Americans will acquire some sort of disability by the time they reach the age of 75.
Sources: U.S. Census Bureau, 2000; Patricia Dig: America’s Largest Untapped Market; Fortune Magazine, March 2,1998; U.S. Social Security Administration: The Work Site, 2004.
American Disability Scale
DisabledAble-Bodied
0
10
20
30
40
50
60
70
80
2000 2030
Decade
Population Growth Over Age 65
Over Age 65
• In the next 10 years, the number of Americans over 50 will increase by 40%.
• Between 2000 and 2030, the numbers of Americans over age 65 will more than double, from 34.8 million to more than 70.3 million.
• Americans 50 and older represent 25% of the population, but control 50% of the nation’s buying power and 75% of its assets, representing $150 billion in annual discretionary income, and billions more for necessities like housing and food.
Sources: U.S. Census Bureau, 2000; Patricia Dig: America’s Largest Untapped Market; Fortune Magazine, March 2,
1998; U.S. Social Security Administration: The Work Site, 2004.
Disability & Aging StatisticsDisability & Aging Statistics (cont.)(cont.)
Mill
ion
s
Disability & Aging Disability & Aging StatisticsStatistics (cont.)(cont.)
Shopping Variability
PrincipalShoppers
SecondaryShoppers
• Nearly half (48%) of all people with disabilities are the principal shoppers in their household.
• 46% of people with disabilities are married.
• 58% own their own homes.
• 9.4% of the 1.6 million full-time freshmen enrolled at 3,100 institutions of higher education in the United States in 1998, reported living with some kind of disability
Source: Simmons Market Research Bureau, 2000.
Passaic County, NJ – Disabled/Elderly Population
050
100150200250300350400450500
Passaic County
Disabled
Elderly
TotalPopulation
Population
Disabled 97,455
Elderly 77,267
Total Population
491,778
Th
ou
san
ds
SummaryAssumptions and logical direction:1. An obvious market target for credit unions
seeking growth is that of the disabled.2. Creating an understanding capability will
open doors for the credit unions who hire and use savvy disabled business development employees.
3. The disabled are driven to save and grow income and may be even more so as the new health care laws are enacted the credit union is a good choice for them.
Information Resources• City-Data. Passaic County, NJ
• U.S. Census Bureau
• Witeck-Combs Communications
• National Organization on Disability
• Simmons Market Research Bureau
