Disaster Management

INTRODUCTION TO DISASTER MANAGEMENTDisaster not only refers to traumatic situation but

also person’s reaction to an event

The word CRISIS in chinese means danger & opportunity

Disaster affects various sections of society i.e

Business & governmentEducational institutefamily

TYPES OF DISASTER

NATURAL DISASTERINDUSTRIAL ACCIDENTPRODUCT OR SERVICE FALIURECAPACITYPUBLIC RELATIONS LEGALBUSINESS & MANAGEMENT (CORPORATE)

INTRODUCTION TO ORGANIZATIONAL DISASTER

DisasterGoal of disaster management.

DEFINITION OF ORGANIZATIONAL DISASTER:-Pearson and Clair define organizational disaster as:An organizational disaster is a low probability, high impact event that threatens the viability of an organization and is characterized by ambiguity of cause, effect, and means of resolution as well as by belief that decisions must be made swiftly.

Types of organizational disaster Extortion Product and computer tampering Security breach Natural disaster that disrupts a major product or service. Natural disaster that destroys organizational information base Terrorist attack Copyright infringement PR disasters etc.

STAGES IN DISASTER MANAGEMENT:-Pre disaster planning- an ounce of

prevention:-scanning the sources of risk.Disaster doesn’t start from big.Use probability adjusted risk

assessment.

Disaster itself prevent the bad situation from becoming worse

Act quickly and decisivelyPut people firstInform top management

ASAPCommunicate liberally

Post disaster or recovery

Move quickly time is not ur frnd during disaster

Gather facts continouallyCommunicate relentlesslyUse project management

techniquesBe a leader

Core group of decision makers.

Members must be knowledgeable of the business to identify hostile situation.

What additional skills are needed to handle it successfully

Crisis really exists.

REPRESENTATION FROM VARIOUS GROUPS:Facility Management;Risk Management;Information Technology;Human Resources;Financial Services;Real Estate Management;Corporate Security; AndPublic Relation / Communications.

ROLE OF CRISIS MANAGEMENT TEAMS:-

It Should:- Establish what has happened

Assess the impact

Resolve any conflicts Of interest

Identify and prioritize actions required

Retain control

Brief To Board And Company.

Communicate To Appropriate External Organizations.

Emergency Medical Response , Principle Called“The Golden Hour”

• Handle the media with care

• Give media the facts

• Use the right spokesperson

• Select the most appropriate media

DO’SPresent Information Clearly

Appear Pleasant On Camera

Media Person Need To Have Strong Eye Contact

Use Internet As A Channel To Reach People

Use Unique Websites To Address Crisis

Media Person Should Have Latest Crisis Information

DON’TSAvoid Jargon

Avoid Nervous Habit That People Interrupt

Avoid The Phrase No Comment

Avoid Distracting Nervous Gestures Such As Pacing

Myths About Disaster Recovery SolutionsMyth 1

Small To Medium Sized Business Don’t Need Buisness Continuity And Disaster Recovery Solutions.

Myth 2“It Wont Happen Here.”

Myth 3Only Financial Services Or Health Care Organisations Need Buisness Continuity Solutions.

Cotinued…Myth 4

There Is No ROI Or Compelling Business Reason For Business Continuity.

Myth 5Planning For Business Continuity And Disaster Recovery Creates The Perception Of Vulnerability.

Case Study-Product TamperingJOHNSON & JOHNSON AND TYLENOL

WHAT HAPPENED

COST AND BENEFIT

CONCLUSION

When it’s all over “Experience is the name everyone gives to their mistakes.”

-Oscar WildiMARK THE END OF CRISES.

RECORD THE CRISES RESPONSE.

CAPTURE THE LESSON LEARNT.

Case ExampleCOCO COLA BELGIAN CASE – THE PUBLIC

RELATIONS FIASCO

OVERVIEW OF CASE

LOOSE ACTIONS BY COCO COLA No proper investigation Blamed defective cabon-di-oxide

used for fizz Lame excuse of health problem in the victim’s head

Coco Cola Acts AggressivelyPUBLIC RELTIONS OPERTIONS BEGAN

INVESTOR APOLOGIZED TO BELGIAN CUSTOMERS

SPECIAL CONSUMER HOTLINE AWS ESTABLISHED

NEWSPAPERS ADS EXPLAINED COMPANY’S PROBLEM AND NOTED IT WAS DESTROYING OLD PRODUCTS AND USING FRESH INGREDIENTS.

The World trade centre Disaster, Who was prepared?Tele Communication Provider.

Role of Lufthansa Airline.

Shocking Step by Merrill Lynch.

Management Challenges after 9/11

Designing systems that neither over-controlled nor under-controlled.

Applying Quality Assurance Standard in large system Project.

Threat to Computerized Information SystemHARDWARE FAILURESOFTWARE FAILUREFIREELECTRICAL PROBLEMTHEFT OF DATA, SERVICES, EQUIPMENT.TELE COMMUNICATION PROBLEM

Hacker And Computer virusesWhat is hacker? And the role of Trojan horse

software!

Role of virus in corporate.

Antivirus software.

Mobile device viruses.

Sat yam's Involvement Revealed in World Bank Network Hacking.

Involvement of one or more employees of Satyam in the installation of sophisticated spyware programs on the workstations

The infiltrators were enjoying the complete access to the rest of the institution's network.

The World Bank has brought an end to its profitable contract with Satyam.