disciplined agile product management

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Disciplined Agile Product Management

Agenda

•  What is product management? •  What does a Product Manager do? •  Product Managers and Product Owners •  Where does product management fit in? •  When does product management make sense?



Product management deals with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle. Product management includes:

–  Managing a product, including allocating features to a product

–  Evolving the business vision for a product

–  Managing functional dependencies –  Marketing the product line –  Governing product management efforts

What is Product Management?

What does a Product Manager Do?


•  Works closely with (potential) customers to understand their needs

•  Monitors the marketplace •  Strategic business planning/roadmapping •  Strategic product planning/roadmapping •  Drives strategic vision for products •  Markets products •  Coordinates the overall business product

development effort, including the IT portion

Doesn’t That Overlap With Product Owners?


Product Owner

•  The Stakeholder “proxy” •  Go-to person for information on the solution

requirements •  Prioritizes all work for the team •  Participant in modeling and acceptance testing •  Has access to expert stakeholders •  Facilitates requirements envisioning and

modeling •  Educates team in business domain •  May demonstrate solution to key stakeholders •  Monitors and communicates status to

stakeholders •  Negotiates priorities, scope, funding, and

schedule

6 © Disciplined Agile Consortium

(Single) Product Roadmap Example


1 Month 2 Months 3 Months 6 Months+

3 Epics32 User Stories11 Detailed User Stories

12 Epics

Current Release Next Release

C8

6Stories

Future Releases

Tactical Focus Strategic Focus

(Multiple) Product Roadmap Example


•  Indicates expected releases of products offered by this company •  In the case of a non-software company, this would be internal

application/system releases

Oct Nov Dec Q1 2017 Q2 2017 H2 2017+Sept

Batarang 4.3Batarang 4.2 Batarang 4.4 Batarang 5 Batarang 5.1 Batarang 5.2 Batarang 5.3

PowerRing 7 PowerRing 7.1 PowerRing 7.2 PowerRing 7.3

GreenBow 5.9 GreenbowEoL

Katana 12 Katana 12.1

GreenBow 5.10

Webshooter 1.0 Webshooter 1.1

Batarang 5.4

Katana 12.2

PurpleBow 1.0

MagicWand 1.0

PowerRing 7.4

How does Product Management Fit In?


The Product Management Team


Strategic Scaling: The Agile IT Department


Product Management Goes Beyond IT

•  IT product development is clearly an important part of overall product development

•  But, so is: –  Product Marketing –  Sales –  Monitoring the marketplace –  Coordinating with other product

teams


When does Product Management Make Sense?

•  Commercial products –  Sets customer expectations –  Supports the product sales cycle

•  Larger companies –  Provides an overall business vision –  Provides consistent requirements guidance across teams

•  Multiple products –  Provides a consistent vision for the product line


Strategic Scaling: The Agile IT Department


Got Discipline? DisciplinedAgileConsortium.org

DisciplinedAgileDelivery.com ScottAmbler.com


Shuhari and Disciplined Agile Certification

At the shu stage you are beginning to learn the techniques and philosophies of

disciplined agile development. Your goal is to build a strong foundation from

which to build upon.

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of strategies available to you and when they are best applied.

At the ri stage you seek to extend and

improve upon disciplined agile techniques, sharing your learnings with

others.


Scott Ambler + Associates is the thought leader behind the Disciplined Agile Delivery (DAD) framework and its application. We are an IT

management consulting firm that advises organizations to be more effective applying disciplined agile and lean processes within the

context of your business.

Our website is ScottAmbler.com We can help

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disciplined agile product management

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