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DISCLOSURE DOCUMENT the ultimate lifestyle FRANCHISE OPPORTUNITY 2017 MOBILE COFFEE BARS DRIVE-THRU CAFÉ’S POP-UP’S ROCKETS CAFÉ’S Own your own coffee cafe for R225k and build a R40k+ profit per month business WHAT YOU PUT IN - YOU GET OUT AND SO INDIVIDUAL PROFITS VARY BETWEEN EACH FRANCHISE Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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Page 1: DISCLOSURE DOCUMENT - Cafe2go · DISCLOSURE DOCUMENT ... construction and oversee all operational aspects for the POP-UP as ... This business comes with a high tech Nestle Rocket

DISCLOSURE DOCUMENT the ultimate lifestyle

FRANCHISE OPPORTUNITY 2017MOBILE COFFEE BARS DRIVE-THRU CAFÉ’S POP-UP’S ROCKETS CAFÉ’S

Own your own coffee cafe for R225k and build a R40k+ profit per month businessWHAT YOU PUT IN - YOU GET OUT AND SO INDIVIDUAL PROFITS VARY BETWEEN EACH FRANCHISE

Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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EXECUTIVE SUMMARYCafe2Go South Africa is proudly BORN BUILT OWNED AND FRANCHISED in South Beautiful Africa and offers the widest range of MOBILE COFFEE SOLUTIONS in the South African market.

We provide quality artisan coffees, teas, slushes & creative flavour bursting hot drinks alongside a handcrafted menu of bakery items. Our internally developed house-blend coffee combines the best of responsible sourcing and small batch roasting to create consistently good coffee every cup. All Cafe2go businesses serve only our handpicked coffee beans.

Our franchisees are found at Events, Sport Days, Schools, Corporate Events, Product Launches, Corporate and Retail Sites.

MOBILE COFFEE is the fastest growing niche within the phenomenally fast growing and profitable global coffee industry.

Cafe2go Disclosure Document March 2017

Directors & Associates: Adv Jan Grobler & Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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FRANCHISE PACKAGEChoose the package that suits your lifestyle the most.. You may even choose to buy 2 or more business units:

1. COFFEE TRAILER (from R225k) custom-build for outdoor sites and events2. DRIVE-THRU COFFEE SHOP (from R250k) in a customized shipping container 3. POP-UP COFFEE STAND (from R100k) for indoor sites and events4. ROCKETS (from R50k) coffee back-packs for stadiums, events, street-sales5. COFFEE SHOPS (from R250k) for business parks, airports, Retail Sites

We help with business systems and point-of-sale, supplier management, marketing material, launch support, brand building, event sourcing and innovation. Your investment with Cafe2Go also

includes full pre-startup training and continued support.

RELATIONSHIPS: The Cafe2Go team is focused on partnering with LANDLORDS, VENUES and EVENT ORGANISERS looking for a turnkey coffee solution and a win-win relationship.

DURING THE WEEK we park our trailers at unconventional but high-traffic areas like office parks and big retailers that haven’t got a coffee shop. This provides a steady income that pays the bills and earns a tidy profit.

WEEKENDS we come out to play and earn the big bucks! Handpicked events are a big earner, particularly if it is the right profile crowd, if there is limited competition and if you have got the right menu for the type of weather!

Coffee... it’s the answer for everything!May the froth be with you & yours.

Jan GroblerCHIEF EXECUTIVE BEAN

Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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WHERE IT ALL BEGANCafe2go was founded in 2012 by Hanno Coetzee (BComm Marketing) . Hanno approached Jan Grobler to expand his business and instantly, a partnership began.

Jan Grobler, Founded the Cafe2go Franchise Division in 2013 & earned the title of CHIEF EXECUTIVE BEAN! He has a deep love and keen interest in the coffee industry. Jan is passionate about growing businesses in niche markets and combines his academic background (BComm.LLB.MBA) with a 20-year career in franchising, law and business mentoring.

In early 2017, Jan and Hanno decided to go their separate ways leading to Jan buying Hanno’s shares. Today, Cafe2go is the sole property of Jan & Perri Grobler.

Perri Grobler is our branding bean, menu designer and customer service trainer…quite a mouth-full, but then Perri’s 20 years in retail, customer care and building businesses helps!

Jeanine Cuyler, recently joined the Cafe2go team as PA and Office Manageress. Jeanine’s 15 years experience in lodge management, hospitality and catering is invaluable in supporting our franchisees achieve their business, lifestyle and financial goals.

Thabang, Head Barista & Trainer, uses his deep experience in making fantastic coffee to train and support our growing team of barista’s. Ultimately, Cafe2go’s success depends on the talented & dedicated team of baristas we employ.

Although proudly Cape Town born, we relocated our office to Gauteng to grow our franchise group, streamline processes, improve the trailer manufacturing and support our existing franchisees.

We are proud that our coffee trailers have started to change the coffee landscape of South Africa’s busiest Province.

Look out for a Cafe2go Trailer in Bloem, Durban, Kimberley and BEYOND!

Cafe2go Disclosure Document March 2017

Directors & Associates: Adv Jan Grobler & Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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OUR MENUWe work closely with our local Roaster to develop our own house-blend coffee beans. We make it our responsibility to combine the best of responsible sourcing and dedicated local roasting to create a consistent, satisfying coffee experience.

All Cafe2go attend strict barista training in coffee and the upkeep of their espresso machines. This makes sure we maintain CONSISTENCY... after the 10th cup, after the 100th cup.

Our menu is the result of talking with our customers to find out what they like and how they like it. We love looking after the locals, so we source snacks and drinks from clever family owned business where possible.

That is why we at franchise head quarters are willing to work with our franchisees at customizing our food menu at local level…and even make provision for small tweaks to maximize sales at unique events. Please just get our permission in writing first!

Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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COFFEE BUSINESS MODEL 1

Cafe2go TRAILERS from R225K This business has R40k/pm± profit potential

We opted for a robust 3m long x 1.9m wide x 2.2m high (weight 750kg, fully loaded) custom-build trailer that can easily accommodate three people inside.

Typically, one person serves the customers by taking orders and handling payments, while the barista focuses on making consistently perfect coffee and hot drinks.

The trailer is build on a solid chassis, is all-weather proof, registered and roadworthy. Our trailers lock up securely and can be towed easily to venues by any medium size or bigger towing vehicle. Each trailer has a fridge and freezer to keep your milk and other produce at the correct temperature.

All our Mobile Coffee Trailers are compliant with health and safety regulations and carry a certificate from the appropriate authorities. The units run on regular 220-volt power and require a dedicated 20 amp fuse.

We are proud that every trailer is unique for each franchisee and have three themes to choose from: Cape Town, Gauteng or Farm Style.

Our franchisees can choose either wooden or stainless-steel finishes inside their trailer.Our up-market MOBILE COFFEE BARS rock…Lets talk!

Cafe2go Disclosure Document March 2017

Directors & Associates: Adv Jan Grobler & Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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COFFEE BUSINESS MODEL 2

Cafe2go CAFÉ & BAKERY – FROM R250K This business has R60k/pm+ profit potential

Due to popular demand Cafe2go, recently opened its first Coffee Shop in sought-after Longmeadow Business Park in Edenvale, Johannesburg.

Our design and project management team, led by Perri Grobler, put together a contemporary designed 18-seater with a busy delivery courtesy service.

The Cafes have a WiFi Hot Spot, adding value to customers who need to check emails or upload a pic of the Barista latte art on Twitter!

We custom designed the Cafe menu based on the lunch time requests of the surrounding office workers all needing nourishment! The customers appreciate this important point and are loyal because of this as well as the quality of our food!

The Cafe opens at 6am and closes at 5pm Monday through to Friday making it a perfect LIFESTYLE solution for the busy entrepreneur!

HAVE A SITE AND WANT TO OWN ONE OF OUR CAFÉ’S? No problem! Get in touch with [email protected] and if she agrees the site has got potential, we will do the costing and make it happen for you!(See Addendum A for more details)

Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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COFFEE BUSINESS MODEL 3

Cafe2go POP-UP KIOSK – FROM R100K This business has R20k/pm± profit potential

Cafe2go is often asked to provide indoor and outdoor solutions for events and retail installations using a combination of branded marketing material coupled with our espresso machines. These POP-UP’s make and serve our full compliment of drinks & snacks.

This is so popular that we have decided to make our POP-UP’s available as a stand-alone franchise opportunity!

Franchisees can now bring us a site that they think is ideal for a POP-UP Kiosk and, if we agree, we will help landlord negotiations, construction and oversee all operational aspects for the POP-UP as a turnkey service.

This Franchise PACKAGE includes custom-designed POP-UP stand, all equipment needed to handle high volume orders, marketing material and start-up stock for only R100k! At 100 drinks a day this business unit can produce R20k+ profit per month…

If a POP-UP is the way you want to enter the coffee industry, LETS TALK!

NOTE: You can stick to only one POP-UP, or grow your coffee portfolio of POP-UP’s and even combine them with a Cafe2go trailer, Drive-Thru Café or a few Rockets.

(See Addendum A for more details)

Cafe2go Disclosure Document March 2017

Directors & Associates: Adv Jan Grobler & Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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COFFEE BUSINESS MODEL 4

CAFE2GO ROCKETS – FROM R50K This business has R15k/pm± profit potential

The BusinessThis business comes with a high tech Nestle Rocket Back Pack, Start-Up Stock, Marketing Material and Training.

Every 100 drinks a day from this mini-franchise will earn you R15k+ per month. OF COURSE, a contract with super-sites like Sport Stadiums will put you in a different league…

The ProductsThere's nothing more decadent than a cup of rich and foamy Nestlé Hot Chocolate on a cold afternoon!

Since its launch in 2006, NESCAFÉ CAPPUCCINO has gained a fellowship by the masses, becoming the best loved cappuccino while turning heads of cappuccino lovers alike. Frothy and fun NESCAFÉ CAPPUCCINO offers consumers an indulgent escape when they need time out from their busy lives.

A creamy, delicious coffee treat, it provides the perfect coffee solution to help create and enjoy quality moments every day.

Next StepsRockets are a great way to take coffee to the streets, stadiums, or busy markets!

M a t r i c s , S t u d e n t s , S t a r t - U p Entrepreneurs, Second-Income Employees… if you can use a low-capital, high-income opportunity, this could be the business model for you. LETS TALK!

Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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COFFEE BUSINESS MODEL 5

DRIVE-THRU CAFE – FROM R250KThis business has R40k/pm± profit potential

Welcome to what will probably become the fastest growing segment of the coffee-on-the-go industry.

We all know that South Africa has a LOT of converted shipping container shops. So why not re-purpose a shopping container into an up-market drive-thru Café & Deli!?

Cafe2go did some international research and now offers three options, depending on your budget and the dynamics of different venues:

“The MINI” – Our entry level converted and branded container is 6m long, secure, and ideal for medium volume sites. Your R250k investment covers site preparation, shop-fit & installations, start-up stock, marketing material, training and launch support.

“Old MAX” – Most sites are ideal for this 12m beauty! Imagine a dedicated lane for incoming vehicles with “Order here” and “Collect here” windows as a Drive-Thru caffeine fix for busy South Africans! R300k puts you in the driving seat (pun intended!).

“The JUMBO” – Some rare site justifies a combo of 2x 12m converted containers, stacked, and geared towards both Drive-Thru coffee lovers and sit-down convenience! Our flagship at R400k can match your entrepreneurial ambitions with a great return on investment!

LETS TALK!

Cafe2go Disclosure Document March 2017

Directors & Associates: Adv Jan Grobler & Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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FRANCHISE OPERATIONSA typical Cafe2go franchisee will start as a one or two owner-operator business, operating a hands-on lifestyle business with admin done from a convenient home-office.

Cafe2Go franchisees combine a permanent site in the week with weekend events to earn as much as they want….up to 365 days of the year!

An ambitious franchisee can buy one of or a combination of trailers, pop-ups, drive-thru café’s, café’s and Rockets from us.

Business coaching is available to help you understand and optimize your franchise area = utilize these important tools so that you are running a profitable company!

Most importantly.... we encourage you to HAVE FUN with your events, customers, regulars and suppliers :-)

Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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FRANCHISEE PROFILE• Experience in the food & hospitality industry is an advantage• Willingness to work flexible hours during the week and weekends. • Marketing and people orientated• The desire to own and run your own business• A reliable towing vehicle• Enough money to pay for the franchise• Woking capital for the get-up-and-go launch phase• LOVE COFFEE and a “have-a-chat” career ambitions• Have an unstoppable ‘CAN DO’ attitude!

STAFFThe ideal team has an experienced & dynamic barista & an outgoing, experienced sales person.

The barista will have: talent making consistently exceptional coffee, have personality ‘star power’, great people skills, are trustworthy with opening and closing the business as an on-site manager. Your sales person will have an outgoing personality with a ‘can-do’ attitude who will be responsible for customer care, making cold drinks, preparing food, delivering orders, handing out flyers in the business’s catchment area (eg office parks) and making sure there are no lost sales or opportunities to grow the business.

Cafe2go Disclosure Document March 2017

Directors & Associates: Adv Jan Grobler & Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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FINANCESYour capital Investment on the franchise purchase price (excluding VAT):

• Trailer : From R225k • Café : From R250k• Drive-thru : From R250k• Pop-up’s : From R100k• Rockets : From R50k

NOTE: Discounts apply if you buy more than one of our franchise concepts.NOTE: A bank might help with a business loan if you have at least a 50% deposit.

Start-up budget. This depends on the combination of Coffee Solutions you picked from our available options. Usually R50k would be more than enough, however we suggest you seek advise from your accountant to make sure.

Profitability. We encourage our franchisees to reach an average of R60k+ turnover per month as soon as possible with a gross profit of approximately R45k and a net profit of R30k per month.

NOTE: Individual results differ for each franchisee and expected profits will depend on the combination of coffee business units bought and how actively you are operating them.

Our model. Our franchisees don’t have expensive shops, staff and wastage, therefore they can share in our excellent financial margins while focusing on customer relationship management and increasing their client base though active networking, sales and service.

We save you at least R50k per month; rent, electricity bills, expensive shop fit, large staff payroll and food wastage.

Management Fees = Royalties: # Trailers | Drive-Thru’s | Café’s: R8000/m, VAT excl # POP-UP’s | Rockets: R3000/m, VAT excl.

This combines: • Royalties• Marketing Levies (Social Media boosting)• Supplier Management• EVENT LEADS in your area!• APP launch support in your area

Rebates. We disclose the small rebates we get from some of our suppliers on confidential request. These fees are in line with current trends in the franchise and food industries and enable us to provide a superior back-up to you AND still allow you to make an excellent profit.

Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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FREQUENTLY ASKED QUESTIONSWHY FRANCHISE? We prefer working with and empowering passionate people who operate inter-dependently...thus our decision to franchise, rather than simply work with reps or distributors.

Cafe2go BRAND: We believe in the importance of building and maintaining a classy and sought after brand. We find that this works. We want event managers & landlords to approach us, not the other way around! Our aggressive marketing strategy includes strong branding of our trailers, Café’s, Drive-thru’s, staff uniforms and marketing material, a fun and productive presence on Facebook and regular industry networking. Franchisees get picked on their marketing orientation, service ethics, focus on quality and a memorable customer experience and ability to help grow the brand…and their love of coffee, of course!

Cafe2go VALUES: We only use quality 100% Arabica coffee and other quality materials. We respect our dedicated staff, suppliers, franchisees and customers. We value having fun and making good lifestyle choices, while we make a good financial living.

A TYPICAL WEEKDAY in the life of a Cafe2Go franchisee consists of overseeing your barista and his/her delivery helper, ensuring the business is properly stocked, checking the daily sales records, collect receipts for your accountant, bank the cash takings and promote your Cafe2Go business.

Cafe2go Disclosure Document March 2017

Directors & Associates: Adv Jan Grobler & Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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WEEKENDS focus on busy events or increased customer flow to your site. Like any event organiser you need to get your ducks in a row during the week…buy milk, ice, extra muffins etc, a quick site visit, studying the event demographics, look at the expected weather forecast, book extra staff = all this planning ensures you maximize all sales opportunities for the weekend. Achieving a R10k turnover and R5k profit on a typical weekend event is very achievable with good planning and execution…and, yes, you will be exhilarated and exhausted! As the business owner your responsibility will be to find and book events. Some events carry a small booking charge. As franchisor we help you source events.

YOUR FRANCHISE AREA will be negotiated with you. Some of the factors we consider are your current business and personal network and your ability to link to attractive niche markets for example the sport community, schools and your business connections. Our business philosophy boils down to “market saturation”, which we define as focusing strongly and doing justice to a small area makes more sense than spreading yourself too thin. We find that most sizeable country towns and selected suburbs in cities work very well for a Cafe2go franchise. The reason is our combined strategy with fixed sites during the week and selected events on weekends. In your application you have to indicate your area preference and we’ll work with you to define boundaries and area strategies. Events outside your area are handled only with our written consent.

ONGOING SUPPORT: After the launch phase we provide business-, marketing- and mentoring support to help you maintain and grow your business.

Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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SAFETY: As a cash business it is important to be careful. We find it is important to bank daily cash sales, understand and use your point-of sales system as a management tool, insure your business assets, park only in safe areas and employ only staff with clean criminal records.

GUARANTEES: 1-year on the moving parts of the trailer and coffee equipment. For Trailers - 24+ events per year referred from HQ at an average of 2 per month. To make our, and your, marketing easier we will link you to event organizers and sources of leads to help ensure a steady flow of events.

STOCK ORDERING: We’ll teach you the ideal stock levels to keep and what lead-times to expect on deliveries of stock to you.

VEHICLE: For trailers - You need a strong enough vehicle to tow your trailer and we’ll advise you on the right image your vehicle must project.

INNOVATIONWe are very excited about developments in all facets of the mobile coffee industry. Franchisees will be able to participate in new developments and opportunities as and when they are added to the Cafe2go franchise concept. Franchisees will be kept in the loop on new developments and the

possible costs and benefits to franchisees.

SOCIAL MEDIASocial & Mobile IS BIG!

You will find us on all the major social media sites: Facebook, Twitter, Instagram, and YouTube.

Join our online community of coffee lovers and keep updated on events, personalities and coffee news & views.

We boost promotions, products and events on your behalf!

Cafe2go Disclosure Document March 2017

Directors & Associates: Adv Jan Grobler & Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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PRODUCT RANGE: Stock pricing, quality and delivery: As a franchise group we believe in high quality and using our overall purchasing power to negotiate best prices and terms from our suppliers. You must order coffee and all other consumables from our designated suppliers. Food orders are channeled through franchisor approved third parties in your area. Deviations only with franchisor approval.

Want to visit a Cafe2go Franchise? Check with us on upcoming events and/or active franchisees in your area and we’ll set up a meeting!

Cafe2go Loyalty PROGRAMHelping you grow your business!

We also offer our franchisees a loyalty program that we introduced in March 2017.

The Cafe2go APP is designed to spoil our customers with yet another way to place and get their favourite drink, snack, or even arrange platter preordered or delivered!

If you haven’t already, download it today from App Store or Google Play.

Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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Consumer Protection Act Full Disclosure

Cafe2go currently has eight franchises active in the market. You are welcome to contact any of the franchisees listed below and visit them at any convenient time.

Trailer T5 Matieho Xaba Sandhurst 072 972 4032

Trailer T8 Jamien Oelofse Ekurhuleni 081 347 5938

Trailer T6 Ronel Riekert Pretoria North 082 771 3984

Trailer T4 Christa de Wet Bedfordview 063 345 8417

Trailer T9 Maynard Dube Centurion-West (launch soon) 078 134 9174

Trailer T10 Melody Naidoo Midrand 079 900 4876

Trailer T2 Gerda Matthysen Centurion-East (launch soon) 079 900 4876

Cafe C1 Jamien Oelofse Edenvale 081 347 5938

· We have one franchise for re-sale. Contact [email protected] for details.· We plan to make another 5-10 franchises available per year.· Our turnover and net profit is monitored closely and once confidentiality agreements are signed can be

discussed with prospective franchisees.· There have been no significant or material changes in the franchisor’s financial position since the last

accounting officers report and we have reasonable grounds to believe that we are able and will stay able to pay our debts as and when they fall due.

· Cash flow projections of comparable potential sales, gross and net income is available on request. We encourage you to discuss it with us, and your professional advisors.

· Our Accounting Officers statement available on request.· Organogram to highlight our franchisee support structures per “Our History” above and “Contact Us”

below.· Valid franchise agreements can only be entered into two weeks after perusal of this Disclosure

Document.

DISCLAIMERIt's important you know that your actual income and expenses will vary depending on the location you choose for your business during the week, your staff performance, the marketing strategy you adopt, the number of weekend events you handle and how efficient you run your business. The figures quoted in this document are based on the franchisor’s experience and should be taken as an indication only.

Cafe2go Disclosure Document March 2017

Directors & Associates: Adv Jan Grobler & Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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NEXT STEPSIf you are keen to join the mobile coffee phenomenon and want to join our franchise family, the journey works as follows:

· We meet & greet…preferably at one of our franchised sites.· You complete a non-binding franchise application form (available on www.cafe2go.co.za).· Our franchisee selection team peruse the application. If your application is accepted, we make our

franchise agreement available.· You consult your legal, accounting and business advisors and once ready to get on board with Cafe2go

we all sign the franchise agreement.· The franchise purchase price is invoiced and once full payment is received we start building your very

own Cafe2go business infrastructure (it usually takes about 6-8 weeks for trailers, café’s & Drive-Thru’s).· While the trailer/Café/Pop-up/Drive-thru is being build we arrange classroom and field training and

help you come up with a launch strategy and activities that will help you hit the ground running when you receive your Cafe2go franchise.

· You will be provided with a Cafe2go Marketing Material Kit before receiving your trailer to help you pre-market your new business in your area.

· You will receive access to all Standard Operation Procedures, Templates and Operational Manuals.

CONCLUSIONCoffee is the second most traded commodity after oil. Imagine that! South Africans love their coffee and the market niche for quality coffee served “the-mobile-way” to the end-customer is exploding. Cafe2Go is part of it and now makes this assessable as a business opportunity to franchisees.

We chose a combination of site specific and event driven sales as our entry strategy into the market because of the fast access it gives a franchisee to a critical mass of customers and profitable turnover. The Cafe2Go management team has more than 80 years combined experience in the coffee, franchise, retail, accounting and food industries in South Africa.

CONTACT USWebsite: www.cafe2go.co.za

For all franchise enquiries: [email protected] book us for a retail site: [email protected] get good coffee at your next event: [email protected] branding queries: [email protected] Accounts and administration is: [email protected]

May the froth be with you!Jan Grobler & the Cafe2go Team

Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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ADDENDUM A FRANCHISE PACKAGES 2017

Item Trailer Café Drive-thru Pop-Up Rocket

Joining Fee & Exclusive Area R70k R70k R70k R20k R10kProject Management Fee (1) R16k R45k R25k R7k R4kTraining: Franchisee (2) R6k R8k R10k R3k R2kTraining: Barista (3-Day Course) R2k R2k R2k R2kCustom-build trailer (3) *R60kCustom-designed and fitted Café (4) *R64kCustom-designed and installed container (5)The MINI (6m)Old MAX (12m)The JUMBO (2x 12m)

*R77k*R125k*R200k

Espresso machine, grinder & starter kit (6) R35k R35k R35k R35kRocket, Urn R15kGenerator (5.5KVA, Used) R5k R5k R5kBlender R4k R4k R4k R4kFolding table R1k R1k“Kitchenware” (7) R5k R4k R2kBar fridge (150L) R2k R2k R2kBar freezer (150L) R2kBox freezer (300L) R5kCash Register & POS R2k R2k R2k R2kStart-up stock of consumables (8)500x 350ml double sided cups & 500 lids500x 250ml double sided cups & 500 lids500x plastic smoothie cups & 500 lids6kg roasted coffee beansI kg each: White Hot Chocolate, Hot Chocolate, RedEspresso, Chai, Frozen Latte3x Syrup (2 for coffee 1 for crusher)1x Strawberry Coulis (for slush)Sugar, honey, stirrers, straws

R5k R5k R5k

R1k

NESCAFE Cappuccino & NESCAFE Aero Hot Chocolate Cups (8) R3k

Cafe2go Disclosure Document March 2017

Directors & Associates: Adv Jan Grobler & Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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Marketing Material (9)500 flyers, double sided, glossy, A5500 Business Cards2 Teardrop banners2 Roll-up banners 1 “Café2go” branded stamp & ink pad 2 branded t-shirts & 2 branded golf-shirts4 branded caps1 branded umbrella1 branded fitted table cloth2 A-frames (“black-boards” for “Specials”)

R10k R10k R10k R10k R10k

FRANCHISE TOTAL (ex VAT) R225k R250k R250k R100k R50k

* All Prices can differ without notice and is exclusive of VAT.

Optional extra’s (10)Barista recruitmentGazebo (3 x 3m, Branded)Espresso machines, grinders, starter kits (these are reconditioned Second-hand)Slush machinesQueen Filter Machine and 2 Flasks

R4kR5k

R35kR8kR5k

NOTES regarding the Franchise Options Table above:!" Cafe2go assists franchisees source and build the respective franchise hardware, recruit barista’s, help

negotiate sites with landlords and link franchisees to event organisers.#" Training includes theoretical (Operations Manual) and practical exposure at events. ALL barista’s must

attend an intensive 3-day training course.$" Custom built mobile coffee trailer with: branding, fittings, water storage, electrical wiring, shade

awning, storage space and roadworthy certificates in place.%" Every Café is different and final costing will depend on the site, floor space and shop-fit needed to

customize the café to Cafe2go and the landlords’ specifications.&" Cafe2go customized shipping containers fully refurbished as Drive-thru and sit-down Café’s. Final

costing depends on the site, zoning requirements and landlord specifications.'" Fully renovated second-hand machine with ONE Year Guarantee & Ongoing Technical Support. Starter

Kit includes: knock box, tamp & tamper mat, palo brush, 2x steaming pitchers, cleaning detergent, blind filter, red espresso cup. If you want a new machine, add approximately R30k to the franchise purchase price.

(" Kitchenware includes: 3 plastic water drums, scissors with magnetic holder, perspex condiment holder, 2 dustbins, 5 containers powder ingredients, tongs for food handling, 2 latte spoons for baristas, broom, mop, dustpan & brush, fire extinguisher, cleaning cloths, shakers for cinnamon & chocolate, condensed milk squeeze bottle, cleaning materials, dustbin bags, urn (this is for Rocket use only)

)" Start-up stock is enough to get a franchisee’s business launched. Reordering is done through Cafe2go’s Approved Suppliers.

*" Marketing Material is enough to get a franchisee’s business launched. Reordering is done through Cafe2go’s Approved Suppliers.

!+" Optional Extra’s can be discussed with the Franchisor and depends on circumstances and a franchisee’s budget.

Note: Individual pricing may vary over time, but the franchise price is fixed.

Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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ADDENDUM B CASHFLOW PROJECTIONS

Cafe2go Disclosure Document March 2017

Directors & Associates: Adv Jan Grobler & Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

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ADDENDUM C UNIFORM CATALOGUE

Directors & Associates: Adv Jan Grobler | Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za

Page 24: DISCLOSURE DOCUMENT - Cafe2go · DISCLOSURE DOCUMENT ... construction and oversee all operational aspects for the POP-UP as ... This business comes with a high tech Nestle Rocket

Cafe2go Disclosure Document March 2017

Directors & Associates: Adv Jan Grobler & Perri Grobler [email protected] | +27 79 900 4876 | www.cafe2go.co.za