MEDIA KIT 2011Print & Digital Editions

Discover Carnival - The Magazine is a unique entertainment and leisure publication.

A quarterly publication, Discover Carnival covers every aspect of Carnival, from celebrity involvement, to music, events, cuisine, fashion and beauty.

We aim to uncover everything that is beautiful about Carnivals around the globe, for everyone that loves

Carnival, events and culture. We visit the best Carnivals and festive destinations in the world, but also venture off to discover the beauty and uniqueness of each holiday location.

Published in both print and digital formats, Discover Carnival profiles those that are having an impact on Carnivals around the globe and allow celebrities who have been influenced by Carnival and its creativity to share their stories.

A New Way to Reach Your Consumers...

Over 120 festivals around the globe

• With festivals audiences of up to 3.5million

• Youthful and vibrant audience open to brand choice

• 1 Exciting publication to showcase your brand

EDITORIAL CONTENT

Celebrity FeaturesCatch up on the latest Celebrity news and find out how Carnival and its exciting global culture have influenced their lives.

Carnival Events and ArenasThe hottest carnival events and the top performances from all the Carnival arenas, be it Steel Pan, Mas’ making, Sound systems, you name... we’ve got it covered.

MusicCome and explore the sounds, the top performers, the rhythms and the captivating power they can have over any Carnival enthusiast.

Discover Carnival’s success lies in its ability to provide entertaining and exciting content for all our readers. Our editorial team strives to reflect the beauty and the uniqueness of each Carnival and destination, while our design team presents that information in a vibrant, visually exciting and professional format.

flights holidays hotels more

we can relax because we

know we will be looked after‘‘ ’’

florida l egypt l mexico l cuba l dominican republic l grenada l jamaica l tobago l gambia

kenya l dubai l goa l maldives l mauritius l sri lanka l thailand l lapland l morocco

exoticholidays

amazing holidays in dream destinations

safaris, beaches, cruises, tours, villas

Conditions apply

FashionExploring the beauty and artistic nature that emanates from the Carnival destinations around the globe.

Beauty Health, beauty and fitness. Every Carnival reveller knows that to fully participate you have to look and feel your very best. Our teams provides tips and highlights products that can be used by every reader.

CuisineWhat is Carnival without the food? The cuisine that we highlight varies and is as unique as the destinations themselves. Come an explore with us, get your apron on and replicate some of the world’s best dishes in the comfort of your own home.

Travel around the WorldWithin each issue we’ll take you to 10 different destinations around the globe. Discover the unique elements of each Carnival and find out why each would make the ideal Carnival holiday destination for you.

Discover Carnival The Magazine DIGITAL EDITION

Here are the benefits to you:

1. We reach the traditional magazine subscriber as well as the modern readers, who are interested in living more convenient and greener lifestyles, without sacrificing comfort or style.

2. You Get noticed online as your ad will include live web links to click through to

your website and direct email links, even add a form to collect consumer data.

3. Add audio and Flash for an enhanced brand experience.

4. Add high quality video that loads instantly from the page, boosting the exposure of your brand.

READER PROFILE

plus

Added benefits of Digital PublishingEach page evolves into a rich digital adventure that allows the reader to experience the sights, sounds and cultural explosion that is Carnival.

• 60% of readers are 18-25 yrs old

• 32 % are between 26 and 35 yrs old

• 8% are over 35

• 45% attended university

• 80% are working or at tertiary education

• 76% take at least one holiday per year

AccessibilityThe digital edition of the magazine will available to our readers on:

• Personal Computers

• Mac

• iPhone

• iPad

• iTouch

• Android Phones

• eReaders

• Online Newsstands

plus

DISTRIBUTION

The printed version of the publication is distributed at:

• Festivals

• Newsstands

• Supermarkets

• Book Stores

• Independent Retailers

• University Book Stores

• Gift Shops

• Hotels

• Spas

• Health Shops

• Corporate Waiting Rooms

• Tourism Offices

• Caribbean Embassies

• Travel Agents

• Airport Lounges

• Cruise Lines

Circulation 45,000 per issue

DISTRIBUTION

Always supported by great promotions Discover Carnival is distributed in the following regions:

Caribbean 15,000 copies

United Kingdom 15,000 copies

United States & Canada 15,000 copies

• St. Lucia• Antigua• Barbados• Bahamas• Bermuda• Cayman Islands• Dominica• Grenada• Jamaica

• St. Kitts/Nevis• St. Vincent• Trinidad• Guyana• Aruba• Curaçao• St. Croix• St. Thomas• Promotional

• New York• New Jersey• Washington DC• Miami• Boston• Huston

• California• Massachusetts• Rhode Island• Toronto• Montreal• Promotional

• London• Birmingham• Nottingham• Manchester• Leeds

• Bradford• Luton• Bristol• Liverpool• Promotional

INTERVIEW

Heather Jones Shares the perfect Caribbean Designer LOOKS

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Alexandra Burke ‘WHAT I LOVE MOST ABOUT CARNIVAL’

Alison & Shaggy Collaborate ‘Can’t let My Luv Go’

EXCLUSIVE

‘Life, New Stardom

& Staying Grounded’

Freeinside

NOTTING HILL

CA

RNIVAL GUIDE

plus

Machel Montano HD ‘My BEST Carnival

outside of Trinidad’

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www.discovercarnival.com

Discover Carnival Magazine is the world’s only glossy publication dedicated to the free spirited celebration of Carnival.

As a full-colour, entertainment and leisure magazine, Discover Carnival is publilshed quarterly and take readers on an indulgent journey around the globe.

ISSUEBOOKING DEADLINEMATERIAL DEADLINE

JAN - MARCHNOVEMBER 1ST 2010

NOVEMBER 5TH 2010

ISSUEBOOKING DEADLINEMATERIAL DEADLINE

APRIL - JUNEAPRIL 4TH 2011

APRIL 11TH 2011

ISSUEBOOKING DEADLINEMATERIAL DEADLINE

JULY- SEPTMAY 9TH 2011

MAY 13TH 2011

ISSUEBOOKING DEADLINEMATERIAL DEADLINE

OCT - DECAUGUST 8TH 2011

AUGUST 12TH 2011

SCHEDULES Discover Carnival is Published Quarterly

ADVERTISING SIZES

Half Page Horizontal US$1580 £1026

Two-Thirds Vertical Page US$1910 £1240

Full Page US$2775 £1802

Double Spread US$4850 £3150

Inside Back Cover US$4010 £2605

Inside Front Cover US$4390 £2851

Outside Back Cover US$4585 £2978

Add Video US$465 £300

Third Page Vertical US$1150 £747

Ninth Page US$350 £228

ADVERTISING RATES

Bound Inserts US$45 per thousand plus the cost of printing

Loose Inserts US$60 per thousand plus the cost of printing

STANDARD PAGE

210mm x297mm 8.27 x 11.69inches

FULL PAGE

Type Area: 167mm x 266mm

6.57 x 10.47 inches

Trim Size: 210mm x 297mm

8.27 x 11.69 inches

Bleed Size: 220mm x 307mm 8.66 x 12.09inches

DOUBLE PAGE

Type Area: 167mm x 266mm, 6.57 x 10.47 inches

Trim Size: 420mm x 297mm, 16.54 x 11.69 inches

Bleed Size: 430mm x 307mm, 16.93 x 12.09 inches

HALF PAGE HORIZONTAL

Type Area: 167 mm x 136mm 6.57 x 5.35 inches

Bleed Size: 215 mm x 153.5mm

8.46 x 6.04 inches

TWO THIRDS PAGE VERTICAL

Type Area: 109.5 mm x 266.5mm

4.31 x 10.49 inches

Bleed Size: 132.5 mm x 307mm 5.20 x 12.09 inches

THIRD VERTICAL PAGE

Type Area: 46.5 mm x 266.5mm 1.83 x 10.49 inches

Bleed Size: 75mm x 307mm

2.95 x 12.09 inches

DIRECTORY NINTH PAGE

Vertical: 54.6 mm x 86.6mm 2.15 x 3.41 inches

ADVERTISING TERMS AND CONDITIONS DEFINITIONS‘The advertiser’ means the person placing with DISCOVER CARNIVAL the order for the insertion of the advertise-ment, which includes any advertising agency involved in the placing of the advertisement. ‘DISCOVER CARNIVAL’ means Swayo Ltd and/or the publication DISCOVER CARNIVAL magazine. The ‘advertising department’ means those members of DISCOVER CARNIVAL responsible for advertisements.

BOOKINGAll verbal reservations must be confirmed in writing prior to the copy date. The advertising department will send a Confirmation Form to the client or agency containing all booking details, and the Confirmation Form must be checked and signed by the client or agency and returned within five working days of receipt. If the advertising department does not receive the signed Confirmation Form within the stated period, advertisement bookings will be viewed as confirmed and may be placed in DISCOVER CARNIVAL magazine and the advertiser will be liable for the full cost of the advert as stated on the Confirmation Form. Except where a request for specific positioning of an advertisement is agreed by DISCOVER CARNIVAL in writing, positioning of advertisements is at the sole discretion of DISCOVER CARNIVAL. Series discounts will only be subtracted from invoices if a DISCOVER CARNIVAL Confirma-tion Form has been issued and returned signed by the client or agency within the period stated in these terms and conditions.

CANCELLATIONAdvertisement cancellations must be received in writing 10 days before copy deadline otherwise the advertiser will be liable for the full cost of the advert booked. Copy deadlines are included in this media pack and are within two calendar months preceding the month of issue for which the advertisement is intended. Receipt of written cancellation will be confirmed in writing by the advertising department of DISCOVER CARNIVAL magazine. If a se-ries of bookings is cancelled mid-term, any multiple booking discounts will be reclaimed by DISCOVER CARNIVAL. The publisher reserves the right to refuse or suspend an advertisement without prior notice.

ARTWORKWhere advertisements are designed by DISCOVER CARNIVAL, copy and design details must be submitted accord-ing to stated deadlines. Copy must be supplied by the advertiser automatically after the advertisement is booked. If copy is not received by the stated copy date DISCOVER CARNIVAL reserves the right, without consultation, to repeat copy previously used. Advertisements that simulate editorial content must be labelled ‘advertisement’ and DISCOVER CARNIVAL retains the right in its sole discretion to so label any such advertisement. ADVERTISEMENT RATESIn the event of changing publishing costs, DISCOVER CARNIVAL reserves the right to change rates and series discounts. In this event DISCOVER CARNIVAL must give six weeks notice to advertisers who are given the option to cancel by giving one full month’s notice in writing to the advertisement department. Display rates are for space only. Where possible, colour or mono display artwork should be supplied in digital format. Basic typesetting and layout is supplied free of charge for classified advertisements. Display advertisement design is available at a cost on request. All UK advertisements are charged at rate plus VAT. PAYMENTPayment must be made by the copy deadline for classified, directory, new orders and overseas advertisers. Until DISCOVER CARNIVAL is fully compensated, payment by the advertiser to its agency shall not discharge the ad-vertiser’s ability nor shall DISCOVER CARNIVAL’s right in any way be affected by any dispute or claim between the advertiser and its agency. The advertiser agrees to reimburse DISCOVER CARNIVAL for any legal fees and costs incurred to collect outstanding debts. If, for whatever reason, an advertisement is not published, DISCOVER CARNI-VAL shall not be liable for any costs or damages, consequential or otherwise. LIABILITYThe advertiser will indemnify DISCOVER CARNIVAL against costs, damages or other charges falling upon DISCOVER CARNIVAL as a result of any claim against DISCOVER CARNIVAL arising from the publication of an advertisement.All terms and conditions stated here constitute an integral part of any advertising order and contract and are subject to change without notice. The publisher shall not be bound by any other terms and conditions other than those stated herein.

CONTACT US TODAY

DiscoverCarnival - The Magazinewww.discovercarnival.com

Media Sales UK0044 (0) 20 8123 2450nicole@discovercarnival.com(m) 0044 7939719347

Dingiswayo ds@discovercarnival.com(m) 0044 7939719559

Media Sales Caribbeanmediasales@discovercarnival.com1- 868- 629-6952