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Problem StatementCreate a Problem Statement using “How Might We” questions, turning the problem into a statement of opportunity that will help generate ideas during the Design phase.

DISCOVER PHASE / Joint Activity

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Scope

Research

Synthesize

Why to use a Problem Statement

A Problem Statement formed as a “How Might We” question helps focus the problem into a statement of opportunity. They serve as a basis for idea generation in the Design Phase.

Dialogue and discussion within the team is key. Creating “How Might We” questions is an exercise that frames questions that address the user’s needs and motivations.

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When to use a Problem Statement

We use Problem Statements to translate the team’s key learnings and insights about end users into actionable use-case questions. This activity happens in the Discover Phase.

Lear more about SAP’s Human-Centered Approach to Innovation: https://experience.sap.com/designservices/approach

Problem Statement User Journey Map Architecture Principles

Explore innovation opportunities and tie them to strategic business goals.

Discover and gain deep understanding of customers’ and their end-users’ needs.

Design and create a prototype of the solution and define the enterprise architecture components.

Deliver the business and technical solutions for productive use in the enterprise architecture landscape.

Run and Scale the solution and deploy across the company.

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Duration 15–30 Minutes

Participation 3–5 People

Roles Designers, Business Leads

Expert Tips

Prior to this exercise, the team must have developed a common understanding about the user as well as the user’s needs, motivations, limitations and/or criteria of success.

Steps

1

2

Discuss within the team:• What have you learned about the user and their currentjourney?• What was most interesting, inspiring and surprising? Why?• Articulate the insights, the most important user needs,limitations and conditions of success.

Start phrasing 3–5 “How Might We” questions by formulating the results from Part 1 into questions. These questions are the basis for a first round of idea generation.

How to use a Problem Statement

Use Input From • Interviews• User Journey Map• Synthesis Grid

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ExampleProblem Statement

Persona: Michael, 29-year-old forklift operator.

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Template for Print

Problem Statement - How Might We...? Question

(Persona)Who are you trying to help?

(Conditions)What did you learn from the UX Journey Map?(conditions based on moment of truth and/or pain points)

(Achievements)What does this Persona want to achieve?(The Personas goals and tasks)

What can we do for our Persona?

who

to

How might we help

Problem Statement - How Might We?

Created by SAP AppHausCreated by SAP AppHaus

Virtual Collaboration Template

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Access the MURAL template: https://app.mural.co/template/ce6f73ca-e43c-4bae-80ac-61087a898e11/1a3e836a-699a-46dc-b8d3-2fd36c64b5c5

MURAL TemplateProblem Statement