discover the future
TRANSCRIPT
Discover the futureDigital Marketing, Technology Trends and Biolite Target Groups
FHNW , Olten, 22 December 2016 - Samuel Bühlmann
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MESamuel Bühlmann
Emmental
IM & Marketing
Startups
Flaora.ch
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Slide Source: FHNW Major Marketing Course
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Biolite Target Groups
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Image Sources: Andrew Skurka, Business Wire
AgendaTechnological Trends for Digital Marketing
● IOT Internet of things● AI Artificial Intelligence● Social & Search● AR / VR Augmented and Virtual Reality
Biolite Target Groups
● Grid Analysis
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IOTInternet of Things
Smart devices
Wearables
Image Source: Geeky Gadgets6
IOT Facts● Today 2.5 bn Smartphones, heading towards 5 bn● Already more smart devices than humans on earth● >50 bn devices connected to the internet by 2020!
Sources: Vale Afshar, Ben Evans, Images: Hapifork, Whistle, Sensoc, Comfylight 7
IOT and Marketing
Image Sources: Dash Button Dudes, Brack.ch
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AIArtificial Intelligence
Machine Learning
Big Data
9Image Source: TweakTown
AI Facts● Alpha Go (AI) beats Lee Sedol (human)● Chihuahua or muffin? 72% accuracy● We feed the machine with bn’s of data sets● Software is 75% accurate at identifying lying● Drawing: https://quickdraw.withgoogle.com/● Conversation: m.me/1800flowers● Design: https://www.logojoy.com
Ben Evans
Sources: Ben Evans, University of Michigan Image Source: Grygoree
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AI and Marketing
Sources: Fashwell, Ok,- and 1-800-Flowers FB Messenger, Amazon Echo 11
SOMSocial Media
Micro Targeting
Search Optimization
Search Advertising
Image Source: Bloomberg, , Joel Winston12
Social, Search and Marketing● 50% of total global ad revenue belongs to Google, Facebook, Twitter● Facebook has 1.79 bn monthly active Users
13Sources: Statista, Adweek
AR/VRAugmented Reality
Virtual Reality
Immersive Technologies
Image Source: Erin Slack14
Immersive Technologies and Marketing?● Not only for Gaming and Entertainment● Education, Healthcare● Broad variety also of devices and price points
15Image Source: Google Store, Microsoft, VR-Zone
Biolite Target Groups
Trends & Technologies
HomeStove CampStove
IOT R: Yes W: smartphones (driver)
R: YesW: ?
AI R: YesW: chatbots instructions
R: YesW: online communities / feedback customer
Social &Search
R: LowW: brand B2B ?
R: YesW: -
AR / VR R: NoW:
R: NoW: -
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Thank you
Twitter: https://twitter.com/smrbu
Linkedin: https://ch.linkedin.com/in/samuelbuehlmann
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Further links● A16z Podcasts https://soundcloud.com/a16z/● The Business Implications of Machine Learning
https://medium.freecodecamp.com/the-business-implications-of-machine-learning-11480b99184d#.ri77px5cp
● The Data Hombre https://medium.com/startup-grind/how-the-trump-campaign-built-an-identity-database-and-used-facebook-ads-to-win-the-election-4ff7d24269ac#.64tqwohug
● Facebook F8 2016 https://developers.facebook.com/videos/● Google I/O 2016 https://youtu.be/862r3XS2YB0
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