JAPAN

Asia4.6%

S. Korea 2.8%China 1.6%Taiwan 0.2%

Canada5.５%

US West41.0%

US East21.3%

Japan16.7%

Oceania4.2% Europe

1.5%

Latin America0.3%

Overall Travelers to

Hawaii 9.38 Mill

Record Numbers for

7 Consecutive Years

Source: Hawaii Tourism Authority

Competing Destinations Market Share (Dec. 2017 YTD)

2017 Japan Market Overview

Source: Hawaii Tourism Authority

Arrivals Airlift

1,482,303

1,487,979

1,568,609

1,949,420

1,835,718

1,988,036

2017 Japan Market Overview

Source: Hawaii Tourism Authority

$2,052.7

$2,095.9

$2,218.3

$237.9

$240.3

$237.9

Visitor Spending Daily Spending

Target Market

Avid Travelers Culture & History

Golf Outdoor

Health & Wellness Romance Family

2019 Marketing InitiativesNeighbor Island PromotionRegional Cities & First-Timer Campaigns

Millennial Market Promotion

Affluent Market Promotion

Romance Market Promotion

Aloha Program

Collaboration with Major Private Companies

MCI

Air Access

• Kona Direct Flight (10 flights/week)

• Charter Flights

• Entry of LCCS

• Airbus A380 (2019 Summer)

Target RegionsMajor Cities Kanto（Kanagawa・Tokyo） Kansai（Osaka）Regional Cities with Direct Flights Sapporo Nagoya Fukuoka

Other Regional Cities Tohoku Area Hokuriku Area Chugoku・

Shikoku Area

2 Sapporo

3 Tohoku Area

3Hokuriku Area

1 Tokyo2 Nagoya

1 Osaka

3

Chugoku Shikoku Area

2 Fukuoka