Introducing  mediaX  at  Stanford  University    

WELCOME  SKOLKOVO  eMBAs  

Martha  G  Russell,  PhD  mediaX  at  Stanford  University  

 August  2013  

© Martha G Russell, all rights reserved, 2013

THE  GOAL  OF  CREATIVE  COLLABORATIONS  IS  TO  DO  SOMETHING  TOGETHER  THAT  NEITHER  COULD  DO  INDEPENDENTLY  

MediaX connects businesses with Stanford University’s world-renowned

faculty to study new ways for people and technology to intersect.

•  Membership •  Visiting Scholars •  Research Initiatives •  Workshops •  Seminars •  Conferences at S T A N F O R D U N I V E R S I T Y

CSLI

Eng

EE Psy

Ed

SSP

SCIL

Anatomy

PBLL

GSB

Peace CHIMe

CARS

!!!!

Discovery Collaborations !Span Stanford Labs!

School of Education; Education and Learning Sciences

REVS program

Graduate School Of Business

Communication Between Humans and Interactive Media

Stanford Center for Innovations in Learning

Project Based Learning Laboratory

Symbolic Systems Program

Engineering & Product

Design

Center for the Study Of Language & Information

Stanford Anatomy and Radiology LAb

Computer Science

fMRI Lab

Linguistics

Ling

Peace Innovation Lab

Law Center for Legal Informatics

LIFE Learning in Informal and Formal Environments

CS

Electrical Engineering

SHL Stanford Humanities Lab

VHIL Virtual Human Interaction Lab

PBLL Work Technology & Organization

DVL Distributed Vision Lab

Des Stanford Joint Program in Design d.school

at S T A N F O R D U N I V E R S I T Y

People, Technology & Media

IN  THE  HEART  OF  SILICON  VALLEY    IN  A  CULTURE  OF  RAPID  ITERATION,  WHERE  DISRUPTION  IS  CELEBRATED    WHERE  TALENT,  INFORMATION  AND  CAPITAL  RESOURCES  FLOURISH  

THE  ISSUE  IS  NOT  THE  RATE    TECHNOLOGY  TRANSFER    THE  ISSUE  IS  THE  EFFECTIVENESS  OF  INNOVATION  AND  KNOWLEDGE  TRANSFER      WE  CALL  THIS  “COLLABORATIVE  DISCOVERY”  

 The  Media  X  approach  

 WORK  ON  BOLD  IDEAS  WITH  BUSINESS,  TEST  SUCCESS/FAILURE  CONDITIONS,      ITERATE  RESULTS  QUICKLY,  TRANSFER  INSIGHTS  AT  EVERY  STAGE  

at S T A N F O R D U N I V E R S I T Y

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at S T A N F O R D U N I V E R S I T Y

EducaIon  -­‐  -­‐  -­‐  Business  -­‐  -­‐  -­‐  Entertainment  Context  and  Control  for  Personal  Empowerment    

at  Scale  

Personalized  Data  Will  Include  Context  and  Social  Intelligence  ExponenJal  AugmentaJon  of  Human  PotenJal  

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Drivers of Change

Future Work Skills 2020 (2011) Institute for the Future and The University of Phoenix.

“No Rocking Chair for Me!”

http://www.nytimes.com/2010/10/19/health/19brody.html

http://www.google.com/imgres?q=smart+machine+systems&hl=en&biw=1024&bih=596&gbv=2&tbm=isch&tbnid=z2rAm1CwHXFDMM:&imgrefurl=http://www.globalequipmentandfinance.com/M16_Cat_Grader.htm&docid=x0ICnDqhnRdjaM&w=458&h=307&ei=FXyDTqjvA83Rsgb998i6Dg&zoom=1&iact=hc&vpx=427&vpy=300&dur=275&hovh=184&hovw=274&tx=129&ty=161&page=3&tbnh=122&tbnw=163&start=34&ndsp=16&ved=1t:429,r:8,s:34

Tools As Social Actors

Microsenosrs Drive Macro Impacts

hLp://www.autodeskresearch.com/projects/biocompevoluJon  

Talk to Me – Singing Chair

http://inhabitat.com/nyc/wp-content/blogs.dir/2/files/2011/07/talk-to-me-singing-chair.jpg

New organizational structures

Personal is Global

The Nature of Work is Changing

•  Past –  Full-time –  Paid for time spent at

work –  Common location –  Stable hierarchies –  What & how they do

their jobs is prescribed –  Evaluated by superiors

•  Future –  Decentralized –  No particular time or

place –  Beyond cognitive

competencies –  Jobs reflect way of life

David Bollier, (2011) The Future of Work: What it Means for Individuals, Businesses, Market and Governments,” The Aspen Institute.

Human  potenJal  will  be  the  major  agent  of  economic  growth,  and  how  to  unleash  then  

leverage  that  potenJal  will  be  the  key  quesJon  organizaJons  will  need  to  answer.  

Talent  is  emerging  as  the  new  “IT”  

A Revolution is Coming In the Productivity of Knowledge Work

Augmenting the Brain

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Knowledge in Practice 17

Creativity

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Collaboration in Teams

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Reinventing Workflow

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Agile Networks

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Network Orchestration

What Can We Do Together That Neither of Us Could Do Alone?

Thank You Martha.Russell@stanford.edu

www.innovation-ecosystems.org http://mediax.stanford.edu

at S T A N F O R D U N I V E R S I T Y