discrepancy. advertiser information » what is discrepancy » tracking 101 » flow of conversion in...
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DiscrepancyDiscrepancy
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Advertiser InformationAdvertiser Information
» What is discrepancy» Tracking 101» Flow of conversion in Adsmarket System» Adv>Adsmarket
Possible reasons What to check & Needed information How Support handles the issue
» Adsmarket>Adv Possible reasons What to check & Needed information How Support handles the issue
» What is considered a discrepancy and what can you do?» Testing new programs/campaigns» Important Notes
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What is discrepancyWhat is discrepancy
Dis crep an cy:⋅ ⋅ ⋅Noun, Plural, -cies for 2.
1. The state or quality of being discrepant; difference; inconsistency.
2. an instance of difference or inconsistency: There are certain discrepancies between the two versions of the story.
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Tracking 101Tracking 101
» Visitor performs a click» Adsmarket system implements a cookie» Visitor reaches Thank-You page (converts)» Adsmarket pixel is loaded» Pixel finds cookie and reports information back to Adsmarket» Adsmarket system checks information (duplicate, etc)» Conversion is created
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Flow of conversion in Adsmarket SystemFlow of conversion in Adsmarket System
» Pixel information reaches servers» No cookie – No conversion» If cookie is present – check for:
Information consistent to pixel (programid) Duplicate information (P1, orderid) Duplicate conversion (CLICKIDN) Status (Adv/Prog/Camp/Pub/Traffic/Assocaition active)
All is well - conversion
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Adv>Adsmarket - Possible reasonsAdv>Adsmarket - Possible reasons
» No cookie present (cookie blocker, visitor clear cookies)
» Pixel not in correct place» Difference in Time Zone» Pixel implemented incorrectly» Change done on one ours or Advertisers side» Unnecessary duplicate checks on our end
(commission counter limit, P1)
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Adv>Adsmarket - What to check & Needed information
» Short explanation of conversion flow» Verify with advertiser we count on the same stage» Adsmarket count and Advertiser count (if possible, breakdown by
programs/campaigns/days)» Time period in question (preferably several days)» Time zone the advertiser servers are working on» Is it pixel or Server2Server» If pixel – ask for Thank-You page code if possible» If advertiser is sending P1 (advertiser parameter) – get from advertiser all
the values for the conversions he counted» Was there any change done (Landing page, settings) on ours or the
advertisers end
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Adv>Adsmarket - How Support handles the issueAdv>Adsmarket - How Support handles the issue
» Verify that there is a discrepancy issue» Check if we have the calls on our servers» Check if the call is correct» Compare calls with Adv information (if provided)» Check program definitions» Try the conversion
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Adsmarket>Adv - Possible reasonsAdsmarket>Adv - Possible reasons
» Pixel not in correct place/implemented in more then one page
» Difference in Time Zone» Pixel implemented incorrectly» Change done on one ours or Advertisers side» Necessary duplicate checks on our end not marked
(commission counter limit, P1)
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Adsmarket>Adv - What to check & Needed information
» Short explanation of conversion flow» Verify with advertiser we count on the same stage» What is a unique conversion by the advertiser?» Adsmarket count and Advertiser count (if possible, breakdown by
programs/campaigns/days)» Time period in question (preferably several days)» Time zone the advertiser servers are working on» Is it pixel or Server2Server» If pixel – ask for Thank-You page code if possible» If advertiser is sending P1 (advertiser parameter) – send to him, report
with advertiser parameter, ask which ones are approved on his end.» Was there any change done (Landing page, settings) on ours or the
advertisers end
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Adsmarket>Adv - How Support handles the issueAdsmarket>Adv - How Support handles the issue
» Verify that there is a discrepancy issue» Check the conversions and server calls for anomalies
(calls from same IP, time period)» Compare calls with Adv information (if provided)» Check program definitions» Try the conversion
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What is considered a discrepancy and what What is considered a discrepancy and what can you do?can you do?
» Industry Standard Pixel – 5-7% Server2Server – 0-3%
» Check for more then 1 day» Check with Adv normal Discrepancy for him» Send P1 report» Adsmarket>Adv – does he see the calls but does not count
them as Adsmarket?» Is the discrepancy higher then normal in the Advertiser’s field
(download)?» Check Landing Pages for unique Adsmarket parameter
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Testing new programs/campaignsTesting new programs/campaigns
» Did the advertiser do the test using the clickTAG/Test link provided?
» Short explanation of conversion flow» Is it pixel or Server2Server» If pixel – ask for Thank-You page code if possibleWhat support checks:» Did we get the calls to our servers?» Program settings» Test ourselves
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Important NotesImportant Notes
» Make sure it is a discrepancy» Get all possible information from Adv» Provide as much information as you can
Remember – the details are needed and help us solve issues faster