discussing design without losing your mind [code and creativity 10/7]

75
DISCUSS DESIGN Without Losing Your Mind

Upload: aaron-irizarry

Post on 22-Apr-2015

2.887 views

Category:

Design


0 download

DESCRIPTION

Getting feedback from clients, teams, and stakeholders can be terrifying. We’ve all had our designs berated during painful meetings that result in nothing actionable or useful. This presentation provides tips and techniques for improving the conversations you have surrounding design with your teams, clients, and organizations.

TRANSCRIPT

DISCUSSDESIGNWithout Losing Your Mind

Conversations can

HURT

It’s laid out too much like [popular service]. We should be different.

The new Spotify design is perhaps even worse than the old Spotify design. The

visual hierarchy and underlying IA are terrible.

No. That won’t work. What if we do it this way...

It needs more flululululuh!!

The wireframes are still not answering our problem and are not providing enough an easier solution for the page.

Change the order of the screens so that the 3rd and first one are switched.

It doesn't have enough spunk.

What kind of company shuts down a much-loved service like Google Reader but keeps the vegetative Google Plus?

We're disappointed in this solution. We're going to have our own designers come up with one.

Looks ugly. Make it pretty.

What. The hell. Is this?

I would never use this. I don’t like the layout.

We should make that a dropdown instead of radio buttons.

None of this is what I asked for.

This is terrible. I have no idea what the lines mean.

I like the paper form better.

I'm just not feeling it. I don't know what, but it isn't right yet. Just needs to be more innovative.

Make it look more like SharePoint.Here is a rewrite. My intention is to

sharpen the language, make it more precise.

The new Spotify design is perhaps even worse than the old Spotify design. The

visual hierarchy and underlying IA are terrible.

No. That won’t work. What if we do it this way...

Change the order of the screens so that the 3rd and first one are switched.

What. The hell. Is this?

We should make that a dropdown instead of radio buttons.

None of this is what I asked for.

Here is a rewrite. My intention is to sharpen the language, make it more precise.

criticalthinking

critique

There are two facets to critique:

Giving & Receiving

There are two facets to critique:

Giving & Receiving

INTENTAt their foundation is

Giving critique with the wrong intent is self focused.

Giving critique with the right intent is objective focused.

When giving critique...

Use a filter.Gather initial thoughts and reactions. Revisit them in the right context.

When giving critique...

Don’t assume.Find out the reason behind thinking, constraints,or other variables.

When giving critique...

Don’t invite yourself.Get in touch and ask to chat about the design.

When giving critique...

Lead with questions.Show an interest in their process.

When giving critique...

Talk about strengths.Critique isn’t just about the things that aren’t working.

Receiving critique with the right

intent takes humility & restraint.

When receiving critique...

Remember the purpose.Critique is about understanding and improvement, not judgement.

When receiving critique...

Think before responding.Do you understand what the critics are saying?

When receiving critique...

Participate.Analyze your proposed solution with everyone else.

When receiving critique...

Set the foundation.Use prior agreements and objectives to get everyone on the same page.

The key is having a plan.

What was the creator

trying to achieve?

How did they try to

achieve it?

How effective were

their choices?

Why is or isn’t what they

did effective?

Design ReviewsStandalone Critiques

Collaborative Activities

A few things tokeep in mind...

A few things tokeep in mind...

Critique is a skill. You need to practice.

A few things tokeep in mind...

Critique is a skill. You need to practice.

Start small.

A few things tokeep in mind...

Critique is a skill. You need to practice.

Think before you speak.

Start small.

A few things tokeep in mind...

Critique is a skill. You need to practice.

Choose who you critique with carefully.

Think before you speak.

Start small.

rules of critique

Avoid problem solving.

rules of critique

Avoid problem solving.

Everyone is equal.

rules of critique

Avoid problem solving.

Everyone is a critic.

Everyone is equal.

rules of critique

Avoid problem solving.

The designer is responsible for next steps.

Everyone is a critic.

Everyone is equal.

rules of critique

Set the right

foundation.

Set your foundation with...

PersonasUser Archetypes that describe their average behaviors, goals, expectations, knowledge, etc.

Set your foundation with...

GoalsDesired, measurable outcomes of the user interacting with the product or service. Can be user oriented, business oriented or both.

Set your foundation with...

PrinciplesDesired qualities or characteristics of the final solution.

Set your foundation with...

ScenariosShort narratives that the describe the desired behaviors, thoughts, reactions, emotions, etc. of the user as they move through a particular flow or use case.

Design Reviews

Standalone Critiques

Collaborative Activities

Critique is about iteration and improvement.

So long as you’re looking to improve on whatever it is you’re doing, you’ve got an opportunity for critique.

invitation?Who gets an

Start things off on theright foot.

facilitating critique

facilitating critique

Critique Goals

facilitating critique

Critique Goals

Active Listening

facilitating critique

Critique Goals

Round Robin &Quotas

Active Listening

facilitating critique

Critique Goals

Round Robin &Quotas

Direct Inquiry

Active Listening

facilitating critique

Critique Goals

Round Robin &Quotas

Direct Inquiry

Six Thinking HatsActive Listening

facilitating critique

Critique Goals

Round Robin &Quotas

Direct Inquiry

Six Thinking Hats

Facilitators

Active Listening

Yes.You will have to deal with

difficult people.

What comesnext?

Design Reviews

Standalone Critiques

Collaborative Activities

Design Reviews alsohave their

challenges

Solving the review problem

Take control.

Solving the review problem

Take control.

Recap objectives.

Solving the review problem

Take control.

Pretend you’re dealing with difficult people.

Recap objectives.

Solving the review problem

Don’t rely on them for critique.

Take control.

Pretend you’re dealing with difficult people.

Recap objectives.

Solving the review problem

Design Reviews

Standalone Critiques

Collaborative Activities

The ever popular

brainstorm

DivergentThinking

DivergentThinking

DivergentThinking

ConvergentThinking

DivergentThinking

ConvergentThinking

DivergentThinking

ConvergentThinkingCritique

critiqueis at the core of

collaboration

thank you.

senior product designer, Nasdaq

aaron irizarry

@aaroni

discussingdesign.com