discussion 3 strategic slides
TRANSCRIPT
Business proposal by
Blair Smith, Brittany Thiel, and Tophor Burton
Full Sail University
Photo Credit: http://www.hungergamestrilogy.net/wp-content/uploads/2013/04/Lionsgate-Logo.png
What if the world of the
Hunger Games were real?
Photo Credit: Murray Close http://www.thehungergamesexplorer.com/us/epk/hunger-games/gallery/photo-11-hunger-games-us-en
Dubai, UAE
2015
Photo Credit: http://www.hollywoodreporter.com/sites/default/files/2012/02/summit_entertainment_logo_a_l.jpg
Theme Park
Photo Credit: <a href="http://www.flickr.com/photos/83035350@N06/9801616136/"
Lionsgate Mission Statement:
“...Build New Franchises, Diversify Its Television Operations, Expand Its International Business And Strengthen its Capital Structure.”
Photo Credit: <a href="http://www.flickr.com/photos/83035350@N06/9801616136/"
LionsgateInternal and External
Strengths
Photo Credit: <a href="http://www.flickr.com/photos/55907131@N02/6608549961/"
internal
Franchises
Franchises
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internal
Production Cost
Franchises
Photo Credit: <a href="http://www.flickr.com/photos/55907131@N02/6608549961/"
internal
Production Cost
Aquisitions
External
Competitive Overview
External
Competitive Overview
Photo Credit: <a href="http://www.flickr.com/photos/45515864@N00/3136311501/"
Business Threats
Photo Credit: <a href="http://www.flickr.com/photos/22007612@N05/7584116884/"
By the year 2017 Lionsgate will be in dyer need for a self-sustaining attraction that can transform with future franchises.
Photo Credit: <a href="http://www.flickr.com/photos/22259190@N02/5177476818/"
Building an all terrain, virtual reality Summit Theme Park with the Hunger Games Attraction will help grow and sustain the Lionsgate legacy.
Photo Credit: <a href="http://www.flickr.com/photos/83035350@N06/9801616136/"
Strategy Formulation
Legal
Factors
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Ethical Considerations
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7%7%
14%
72%
ConstructionStaffZoning Permits and LicensesMarketing
Photo Credit: <a href="http://www.flickr.com/photos/83035350@N06/9801616136/"
Total cost of Summit Theme Park $1.4 Billion
Photo Credit: <a href="http://www.flickr.com/photos/83035350@N06/9801616136/"
$0
$550,000,000
$1,100,000,000
$1,650,000,000
$2,200,000,000
Revenues in Billions
Tier 1 ($80) Tier 2 ($100) Tier 3 ($150)
Summit Theme Park 1st Year Projection.
Proposed Timeline
April, 2014-July, 2014
Begin obtaining zoning permits for the Summit Theme Park and acquiring all licenses
Photo Credit: <a href="http://www.flickr.com/photos/35034362831@N01/2086020608/"
April, 2014-July, 2014
Begin obtaining zoning permits for the Summit Theme Park and acquiring all licenses
Begin project site development and Inspection for Summit Theme Park.
july, 2014-november, 2014
Photo Credit: <a href="http://www.flickr.com/photos/35034362831@N01/2086020608/"
April, 2014-July, 2014
Begin obtaining zoning permits for the Summit Theme Park and acquiring all licenses
Begin project site development and Inspection for Summit Theme Park.
july, 2014-november, 2014
november, 2014-december, 2014
Begin construction of the Summit Theme Park. Announcement of Summit through press release.
Photo Credit: <a href="http://www.flickr.com/photos/35034362831@N01/2086020608/"
january, 2015-november, 2015
finish construction of Summit Theme Park and continuing market campaign of Summit.
Photo Credit: <a href="http://www.flickr.com/photos/35034362831@N01/2086020608/"
january, 2015-november, 2015
finish construction of Summit Theme Park and continuing market campaign of Summit.
Opening of Summit and begin fiscal year adjustment of Summit Theme Park for Lionsgate fiscal year.
november, 2015-december, 2015
Photo Credit: <a href="http://www.flickr.com/photos/35034362831@N01/2086020608/"
january, 2015-november, 2015
finish construction of Summit Theme Park and continuing market campaign of Summit.
Opening of Summit and begin fiscal year adjustment of Summit Theme Park for Lionsgate fiscal year.
november, 2015-december, 2015
january, 2016-march, 2016
Continued fiscal year adjustment of Summit Theme Park for Lionsgate fiscal year.
Photo Credit: <a href="http://www.flickr.com/photos/35034362831@N01/2086020608/"
Begin measuring quarterly results of Summit Theme Park for fiscal year
april, 2016-december, 2016
Photo Credit: <a href="http://www.flickr.com/photos/35034362831@N01/2086020608/"
Photo Credit: <a href="http://www.flickr.com/photos/30033419@N00/1504519697/"
The number of visitors, revenue, ticket sales, concession sales, merchandise sales, demographic survey, and quarterly safety report will benchmark the success in our strategy.
Dubai, UAE2015
Photo Credit: http://www.hollywoodreporter.com/sites/default/files/2012/02/summit_entertainment_logo_a_l.jpg
Theme Park
Thank you Photo Credit: http://www.hungergamestrilogy.net/wp-content/uploads/2013/04/Lionsgate-Logo.png