Discussion Board

about content

Marketing topic is good.

sonu 03-17-2015 10:15 AM

Marketing interview questions

1. Highlight the difference between traditional organization chart and modern customer oriented organization chart.

2. Explain:a.) Customer Delivered Valueb.) Total customer valuec.) Total customer cost3. Explain:a.) Basic marketingb.) Reactive marketingc.) Accountable marketingd.) Proactive marketinge.) Partnership marketing

4. Draw and explain BCG (Boston Consulting Group) Model.

5. You are asked to write a marketing plan. What will be the major headings under whichyou will divide the whole plan?

6. What are the qualities of good marketing research?

6. Differentitate between potential market and available market.

7. Explain the difference between trend and fad.

8. Explain the following abbreviations used for target market:

a.) SKIPPIESb.) MOBYSc.) DINKSd.) DEWKSe.) PUPPIESf.) WOOFS

9. What are the major factors influencing the buying behaviour?

10. What are the various stages of buying decision process?

11. Differentiate between business market and consumer market.

12. Explain:

a.) Straight rebuyb.) Modified rebuyc.) Systems buying

13. What are the various oraganizational factors influencing the business buyers?

14. What is insitutional selling?

15. Explain:

a.) Pure Monopolyb.) Oligopolyc.) Monopolisitic competitiond.) Pure competition

16. What is a strategic group?

17. Explain following types of competitors:

a.) Laid-back competitorb.) Selective competitorc.) Tiger competitord.) Stochastic competitor

18. List the steps you will take while designing your competitive intelligence system.

19. What is a competitor centered company? What are its main features?

20. What is a customer centered company? What are its main features?

21. Explain:a.) Mass marketingb.) Mass marketing

22. What are the benefits of segment marketing over mass marketing?

23. Explain the approach you will take for market segmentation. What major segmentationvariables will you use?

24. What are the characteristics of effectively segmented market?

25. What is megamarketing approach?

26. Differentiate between identity and image.

27. What are the different positioning strategies used by companies?

28. What steps will you pass through while developing a new product?

29. What are the various methods for the test marketing of consumer goods?

30. What are the different stages in consumer adoption process?