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Group membersM. Bilal Tahir 058

M. Umer Sial 050

Sagar Ali 092

Walt Disney

IntroductionWalt Disney was born on December 5, 1901 in Chicago.At age four (1906), Walt and his family moved to a farm in Marceline, Missouri. While in Marceline, Walt developed his love for drawing.At the age of 7 he sold his first drawing to the neighbours.Disney began his freshman year of high school at McKinley High School and also began taking night courses at the Chicago Art Institute. Disney became the Cartoonist for the school newspaper.

Disney dropped out of high school at the age of 16 to join the Army, but was rejected because he was underage.Walt and his friends then decided to join the Red Cross and they were sent to France for a year, where he drove an ambulance.Disney then took up an interest in the field of animation.

FAILURESWorked at railway station selling snacks and news paper.In January 1920, Disney and Iwerks made a company called, Iwerks-Disney Commercial ArtistHe was fired by a newspaper editor because "he lacked imagination and had no good ideas.MGM rejected his idea of mickey mouse.

START OF THE SUCESSAlice ComediesThis was the beginning of the Disneys Brothers Studio. In 1925, Disney hired a young women named Lillian Bounds to ink and paint celluloid.The series Alice Comedies was successful.The series ended in 1927, and Walt focused more on the animated characters, like Julius who resembled Felix the cat.

Mickey MouseWalt had been developing called Mickey Mouse. The first animated shorts featuring Mickey was Plane Crazyandit was a silent films for which they failed to find distribution.

When sound made its way into film, Disney created a sound-and-music-equipped short calledSteamboat Willie. With Walt as the voice of Mickey, the cartoon was an instant sensation.In 1929, Disney createdSilly Symphonies, which featured Mickey's newly created friends, including Minnie Mouse, Donald Duck, Goofy and Pluto.

One of the most popular cartoons,Flowers and Trees, was the first to be produced in color and to win an Oscar.

On December 21, 1937,Snow White and the Seven Dwarfs, the first full-length animated film, premiered in Los Angeles. It produced an unimaginable $1.499 million and won a total of eight Oscars.Cinderellawas released in 1950, followed byAlice in Wonderland(1951),Peter Pan(1953), a live-action film calledTreasure Island(1950),Lady and the Tramp(1955) and Sleeping Beauty(1959). In all, more than 100 features were produced by his studio.

Disney was also among the first to use television as an entertainment medium. Personality traitsFunctional chartNature of businessDevelopment Angle INNOVATIVE IMITATIVE FABIAN DRONE Small Large Diamond chartBuilder & creatorAdministratorCreatorCommunication SERVICE

TRADING

MANUFACTURING

SOLE PROPRIETORSHIP Disneyland

Disney's $17 million Disneyland theme park opened in the summer of 1955.It was to be called the Magic Kingdom.Disneyland has expanded its rides over time and branched out globally with parks in Tokyo, Paris and Hong Kong, with a Shanghai location slated to open in December 2015.

Current situationToday, Walt Disneys animation/motion picture studios and theme parks have developed into a multi-billion dollar company to carry his name.Headquarters , 500 South Buena Vista Street, Burbank, California,United States.Bob Iger(Chairman and CEO)US$ 48.813billion(2014)Number of employees 180,000.Website thewaltdisneycompany.com