Disney Expo

Case study

BriefTo provide users with

great Disney experience during Disney Expo

2010 and let them carry home the Disney

experience!

SolutionGreat Disney content delivered

on mobile through BluFi

India’s FIRST augmented reality based ‘magic mirror’ powered

by intARact

Exclusive WAP link for smart phone users

BluFi @ Disney

Users were delivered with an exclusive Flash Menu where they

can choose and download exclusive Disney content in rich format for

ZERO cost!

BluFi - Results

Unique users identified (2 days) – 97

Total number of request for Disney content: 278

Magic mirror

India’s FIRST augmented reality based ‘magic mirror’ powered by intARact

When users stand in front of the Magic mirror, their face will be morphed with a movie

character featured in Alice in Wonderland, along with a background of the “Wonderland!”

Their morphed image will be saved and users will be provided the printout of their magic

face which make them feel that they are standing inside the wonderland!

Magic mirror resultsTotal number of unique visitors who experienced the Magic Mirror

165Total number of user experience in the Magic Mirror

460

Thank you

Team