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•Crowd sourced user generated experience!

•Built around a community of players who create & share everything in the game !

•Gamification mechanics help drive engagement!

•Key driver to watch Disney Channel to earn bonus content

Shake It Up Dance Off -

1

•Gameplay objective - Get the highest score possible in 60 seconds!

•Catch a series of falling gems & objects!

•Hit the gems in sequence triggers dance moves which awards extra points!

•Levels increase in difficulty & complexity

Play -

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•Browse a gallery of user-created levels!

•Filter by most played, most liked & personal favourites!

•Share levels with friends & challenge them to beat your score - game on!!

•Take part in special weekly challenges to earn extra points & special bonus content !

•Weekly on-air unlock codes shown during Shake It Up on Disney Channel awarded players with game changing special features

Play, Share &!Weekly Challenges

3

•Create your own levels with infinite possibilities and options!

•Easy or hard, fast or slow its up to you!!

•Receive peer recognition for creating amazing levels!

•Select your environment, music, dance moves, efx, and game dynamics!

•Simple drag & drop method made creating super easy

Create -

4

•Check-in backstage !

•Update levels you’ve created, check your points & leaderboard position!

•See what achievements, trophies & bonus content you’ve earned!

•Stay up to date on what challenges are coming up

Backstage -

5

1.5 million In-game Interactions

48,000 User Levels Created 200,000 Visits

750,000 Levels played28,000 Levels shared

Results: 6 Jan to 4 Feb 2012