disney movie rewards - gamification in customer engagement - manu melwin joy
TRANSCRIPT
DISNEY MOVIE REWARDSGamification in Customer Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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DISNEY MOVIE REWARDS
• Disney created an
online gamified
loyalty rewards
program called Disney
Movie Rewards.
DISNEY MOVIE REWARDS
• Users earn points for
every Disney Blu-Ray,
DVD, CD, and theater
ticket they purchase.
DISNEY MOVIE REWARDS
• Users can also earn
points by testing their
Disney knowledge in
quiz games and by
taking surveys.
DISNEY MOVIE REWARDS
• Points can be cashed
in for Disney
merchandise and
experiences exclusive
to the rewards club.
DISNEY MOVIE REWARDS• Special sweepstakes,
coupons, and kids
activities are also
offered to participating
members.
DISNEY MOVIE REWARDS• Disney keeps customers
engaged with their brand
through this gamified loyalty
program, and they get to learn
more about their customers
through tracking their purchase
history and survey answers.
