A Presentation by Janet Sigman for BUS 250

THE WALT DISNEY COMPANYDisney is a very diverse company in the

entertainment business and extends to not

only film entertainment, but also parks and

resorts, products for consumers, media

networks, The Walt Disney Studios, Disney

Interactive, and more. The Walt Disney

Company is based in Burbank California, but

Disney has locattions worldwide and is well

recognized internationally.

THE FOUNDERSRoy Disney was born on June 24th,

1893 followed by his brother, Walt

on December 5th, 1901. Together

they founded what is currently know

as The Walt Disney Company in

1923. While Roy made sure the

company was financially stable, it

was Walt who was the creative

genius. We lost Walt in 1966, but his

legacy is still alive and well.

HISTORY 1920 - 19401923: Considered to be the start of the Disney Company, then known as The Disney Brothers Studio.1928: The first Mickey Mouse cartoon was released.1932: The first full-color cartoon and Academy Award winner, Flowers and Trees, is released.1937: Disney’s first feature-length animated film, Snow White and the Seven Dwarves, premieres.

HISTORY 1940 - 19801949: The Walt Disney Music Company is formed.1950: Disney’s first completely live-action film, Treasure Island, is released.1955: The first Disney park, Disneyland opened in Anaheim California.1966: Walt Disney, the man behind the magic, dies at age 66.1971:Walt Disney World Resort opens.

HISTORY 1980 TO CURRENT1982: EPCOT Center opens at Disney World.1983: In Japan, Disney’s first international theme park opens.1987: The first Disney Store opened in Glendale, California.

1992: Disneyland Paris opens.

2006: Disney acquired Pixar Animation Studios.

2009: Disneynature launches.

2009: Marvel Entertainment joins Disney

MANAGEMENT

The current CEO is Robert A. Iger,

who began his career at ABC in

1974, then joined the Disney senior

management team in 1996. He

moved up in rank until he achieved

his current position and is active

as a board member of many

organizations.

PRODUCTS & SERVICESThe Walt Disney Company offers a

diverse range of products and

services such as entertainment:

feature films, music, websites, and

television, parks and resorts:

Disneyland, Disney World, and many

more internationally, and consumer

products found in numerous stores

including but not limited to The

Disney Store.

MARKETS

Disney uses multi-

segment targeting,

marketing to not only

children, but the whole

family. Their strategy is

to cater to children and

the child in everyone.

SOCIAL MEDIA

Disney and the many

names associated with

Disney are very active in

social media, utilizing

Facebook, Twitter, and

other social media

outlets.

EMPLOYMENT

The Walt Disney Company is

committed to fostering safe,

inclusive, and respectful

workplaces in all locations, both

domestic and international, for

their employees, with benefits

ranging from decent pay, health

and retirement benefit, wellness

resources, learning

opportunities, and more.

DISNEY CITIZENSHIPThe Walt Disney Company takes their

social responsibility seriously in the form

of what they call “citizenship”. The three

main goals of Disney citizenship are to:

• Act and create in an ethical manner and

consider the consequences of our

decisions on people and the planet.

• Champion the happiness and well-being

of kids and families in our endeavors.

• Inspire kids and families to make a

lasting, positive change in the world.

S.W.O.T.One of the strengths of the Walt Disney Company is their

diversity and innovation.

Something that might prove to be a weakness is the

increasing costs of operation.

Disney could use the opportunity to increase their

presence in the music industry, which could ease the

threat of competition from new and similar companies.

T H E E N D