dispatches from a research center
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Promoting Research Online:. Dispatches from a Research Center. Outline: How to Promote Research in an Organized Manner. Intro: Who We Are and What We Did Step 1: Gather the Knowledge You Need Step 2: Foster Buy-In and Create Plan Step 3: Plan Action (Creation & Organization) - PowerPoint PPT PresentationTRANSCRIPT
Dispatches from a Research Center
Promoting Research Online:
Outline: How to Promote Research in an Organized Manner
• Intro: Who We Are and What We Did
• Step 1: Gather the Knowledge You Need
• Step 2: Foster Buy-In and Create Plan
• Step 3: Plan Action (Creation & Organization)
• Step 4: Promote Content
• Step 5: Measure Results (Analytics)
Stef – Multimedia Specialist
Aaron – Science Writer
but…
rather…
Who We Are and What We Do
Who We Are and What We Do
Our funders said
=
how does math keep kids off drugs?
but…
What We Did
What We Did
What We Did
What We Did
What We Did
What We Did
• Intro: Who We Are and What We Did
• Step 1: Gather the Knowledge You Need
• Step 2: Foster Buy-In and Create Plan
• Step 3: Plan Action (Creation & Organization)
• Step 4: Promote Content
• Step 5: Measure Results (Analytics)
Outline: How to Promote Research in an Organized Manner
At least 2:
likely 3:
or 4:
Gather Knowledge: Audiences
Gather Knowledge: Product
• Researchers like 2 things– Theory and Data – (also sweet tech gear and high fashion)
Gather Knowledge: Your Audience
“Can’t I just do my job?”
– Beyond design & content
– Comprehensive: organizing, writing, presenting
– Probably not your field
Gather Knowledge: Theory
Diffusion of Innovation Theoryexplained hastily
Dearing, J. W. (2009). Applying diffusion of innovation theory to intervention development. Research on Social Work Practice 19 (5), 503-518.
Gather Knowledge: Theory!
Diffusion of Innovation Theory
Knowledge
Implementation
Persuasion
Confirmation
Decision
Gather Knowledge: Theory!
Attributes of Innovation
• Relative advantage
• Complexity
• Compatability
• Observability
• Trialability
Gather Knowledge: Diffusion of Innovation
Attributes of Innovation
• Relative advantage
• Complexity
• Compatability
• Observability
• Trialability
Gather Knowledge: Diffusion of Innovation
Attributes of Innovation
• Relative advantage
• Complexity
• Compatability
• Observability
• Trialability
Gather Knowledge: Diffusion of Innovation
Knowledge Persuasion Decision/Implementation
Confirmation
eNews eNews eNews eNews
Wikipedia management Wikipedia management Wikipedia management
Facebook Facebook Facebook
Annual Report Annual Report Annual Report
Podcasts Podcasts Podcasts
Tutorial/intro videos Tutorial/intro videos Tutorial/intro videos Tutorial/intro videos
Keep website current Keep website current Keep website current
Conference presentations/posters Conference presentations/posters Conference presentations/posters Conference presentations/posters
Articles in peer-reviewed journals Articles in peer-reviewed journals Articles in peer-reviewed journals Articles in peer-reviewed journals
FAQs FAQs FAQs
MC Helpdesk MC Helpdesk
Software & Users' Guides Software & Users' Guides Software & Users' Guides
Trainings/workshops Trainings/workshops Trainings/workshops
Software updates
Gather Knowledge: Map Dissemination to Theory
Gather Knowledge: Map Dissemination to Theory
Knowledge Persuasion Decision/Implementation
Confirmation
eNews eNews eNews eNews
Wikipedia management Wikipedia management Wikipedia management
Facebook Facebook Facebook
Annual Report Annual Report Annual Report
Podcasts Podcasts Podcasts
Tutorial/intro videos Tutorial/intro videos Tutorial/intro videos Tutorial/intro videos
Keep website current Keep website current Keep website current
Conference presentations/posters Conference presentations/posters Conference presentations/posters Conference presentations/posters
Articles in peer-reviewed journals Articles in peer-reviewed journals Articles in peer-reviewed journals Articles in peer-reviewed journals
FAQs FAQs FAQs
MC Helpdesk MC Helpdesk
Software & Users' Guides Software & Users' Guides Software & Users' Guides
Trainings/workshops Trainings/workshops Trainings/workshops
Software updates
Gather Knowledge: Map Dissemination to Theory
Knowledge Persuasion Decision/Implementation
Confirmation
eNews eNews eNews eNews
Wikipedia management Wikipedia management Wikipedia management
Facebook Facebook Facebook
Annual Report Annual Report Annual Report
Podcasts Podcasts Podcasts
Tutorial/intro videos Tutorial/intro videos Tutorial/intro videos Tutorial/intro videos
Keep website current Keep website current Keep website current
Conference presentations/posters Conference presentations/posters Conference presentations/posters Conference presentations/posters
Articles in peer-reviewed journals Articles in peer-reviewed journals Articles in peer-reviewed journals Articles in peer-reviewed journals
FAQs FAQs FAQs
MC Helpdesk MC Helpdesk
Software & Users' Guides Software & Users' Guides Software & Users' Guides
Trainings/workshops Trainings/workshops Trainings/workshops
Software updates
Gather Knowledge: Map Dissemination to Theory
Knowledge Persuasion Decision/Implementation
Confirmation
eNews eNews eNews eNews
Wikipedia management Wikipedia management Wikipedia management
Facebook Facebook Facebook
Annual Report Annual Report Annual Report
Podcasts Podcasts Podcasts
Tutorial/intro videos Tutorial/intro videos Tutorial/intro videos Tutorial/intro videos
Keep website current Keep website current Keep website current
Conference presentations/posters Conference presentations/posters Conference presentations/posters Conference presentations/posters
Articles in peer-reviewed journals Articles in peer-reviewed journals Articles in peer-reviewed journals Articles in peer-reviewed journals
FAQs FAQs FAQs
MC Helpdesk MC Helpdesk
Software & Users' Guides Software & Users' Guides Software & Users' Guides
Trainings/workshops Trainings/workshops Trainings/workshops
Software updates
• ID Audiences• ID Products• Select theoretical framework
Knowledge Gathered
• Intro: Who We Are and What We Did
• Step 1: Gather the Knowledge You Need
• Step 2: Foster Buy-In and Create Plan
• Step 3: Plan Action (Creation & Organization)
• Step 4: Promote Content
• Step 5: Measure Results (Analytics)
Outline: How to Promote Research in an Organized Manner
• Internal stakeholders
– Anyone who can help
– Anyone you will have to serve
Whom?
Foster Buy-in: The Meeting
• Lessen burden
• Increase value
• Develop trust
Foster Buy-in: Understand Researchers’ Needs
• Why are you doing this?
• What are your goals?
• What do you need from the researchers?
Foster Buy-in: Communicate Your Needs
GREED/GLUTTONY
SLOTH
ENVY
WRATH LUST
PRIDE
Foster Buy-in: The 7 Deadly Sins Approach
Goals Tasks ResponsibilitiesPlan
Create Plan: Meeting Products
Task Mechanism Lead Personnel Frequency Start Date
End Date
Identify attributes of innovation Special interest group mtg. SW PI, S P50
Adjust attributes of innovation for supporters Summer mtg. w/ SW SW PI Annual May July
Identify applied audiences and critical supporters
*Initial: Annual Retreat*Maintenance: summer mtg. w/ SW SW PI *P50
*Annual May July
Identify opinion leaders (user and supporter) and listservs
While preparing annual report (PI call or email) SW CD, SD, PIs Annual Aug. Oct.
Set goals for minority outreach CD Sept.
ID high-impact journals Search journal impact factors (if needed) WM Annual Aug. Sept.
Craft "elevator talk" Meeting with SW SW PI, S, P50
Nominate Center and personnel for relevant awards Specific to each application SD AD, CD As needed
Identify salient methodological issues and datasets
*Annual Retreat*EACs SD AD, PIs, S *Annual
*Annual/Biennial Nov.
Plan: Write it out
• Intro: Who We Are and What We Did
• Step 1: Gather the Knowledge You Need
• Step 2: Foster Buy-In and Create Plan
• Step 3: Plan Action (Creation & Organization)
• Step 4: Promote Content
• Step 5: Measure Results (Analytics)
Outline: How to Promote Research in an Organized Manner
• Science writing vs. scientific writing
From Plan to Action
• Usability Testing– Any > none– For disagreements, + 1
From Plan to Action
From Plan to Action
From Plan to Action
Organizing Research
Organizing Research
Organizing Research
Organizing Research
Organizing Research
Organizing Research
Organizing Research
Organizing Research
Organizing Research
Organizing Research
Organizing Research
Organizing Research
Organizing Research
• Intro: Who We Are and What We Did
• Step 1: Gather the Knowledge You Need
• Step 2: Foster Buy-In and Create Plan
• Step 3: Plan Action (Creation & Organization)
• Step 4: Promote Content
• Step 5: Measure Results (Analytics)
Outline: How to Promote Research in an Organized Manner
Promoting Content:eNews
Promoting Content:Facebook
• Create a page for the site using website content.
Promoting Content:Wikipedia
• Create a page for the site using website content.
• Found pages relevant to our research
Promoting Content:Wikipedia
• Intro: Who We Are and What We Did
• Step 1: Gather the Knowledge You Need
• Step 2: Foster Buy-In and Create Plan
• Step 3: Plan Action (Creation & Organization)
• Step 4: Promote Content
• Step 5: Measure Results (Analytics)
Outline: How to Promote Research in an Organized Manner
Analytics:eNews
Analytics:Podcasts
Analytics:Podcasts
Analytics:Podcasts
Conclusion• Step 1: Gather the Knowledge You Need– know audience, product, theory
• Step 2: Foster Buy-In and Create Plan– meet to foster communication– include tasks, responsibilities, goals
• Step 3: Plan Action (Creation & organization)
• Step 4: Promote Content
• Step 5: Measure Results (analytics)
The Alternative
Conclusion: What’s Next?• Success, fame, and fortune
• Copy of our dissemination plan (Sign up at front. We will send you nothing else, ever.)
• Recommendations of books/articles available on request
Credits/ResourcesDearing, J. W. (2009). Applying diffusion of innovation
theory to intervention development. Research on Social Work Practice 19 (5), 503-518.
Krug, S. (2005). Don’t make me think: A common sense approach to Web usability. Berkeley, CA: New Riders.
Prochaska, J.O., DiClemente, C. C., & Norcross, J. C. (1992). In search of how people change: Applications to addictive behavior. American Psychologist 47 (9), 1102-1114.