display network campaign setup - day 3 adwords workshop

20
Day 3 – Display Network Campaign Setup October 18, 2014

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Setting up and optimization of Google Adwords Display Network campaigns.

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Page 1: Display Network Campaign Setup - Day 3 Adwords Workshop

Day 3 – Display Network Campaign Setup

October 18, 2014

Page 2: Display Network Campaign Setup - Day 3 Adwords Workshop

The Networks

Google Adwords Settings

Page 3: Display Network Campaign Setup - Day 3 Adwords Workshop

The Devices

Google Adwords Settings

Page 4: Display Network Campaign Setup - Day 3 Adwords Workshop

The Locations

Google Adwords Settings

Page 5: Display Network Campaign Setup - Day 3 Adwords Workshop

The Ad Schedule

Google Adwords Settings

Page 6: Display Network Campaign Setup - Day 3 Adwords Workshop

Delivery Settings

Google Adwords Settings

Page 7: Display Network Campaign Setup - Day 3 Adwords Workshop

Frequency of Views

Google Adwords Settings

Page 8: Display Network Campaign Setup - Day 3 Adwords Workshop

The Text Ads

Google Adwords Ad Types

Page 9: Display Network Campaign Setup - Day 3 Adwords Workshop

The Image Ads

Google Adwords Ad Types

Page 10: Display Network Campaign Setup - Day 3 Adwords Workshop

The Display Ad Builder

Google Adwords Ad Types

Page 11: Display Network Campaign Setup - Day 3 Adwords Workshop

The Contextual (keyword) Targeting

Adwords Display Targeting

Page 12: Display Network Campaign Setup - Day 3 Adwords Workshop

The Placement Targeting

Adwords Display Targeting

Page 13: Display Network Campaign Setup - Day 3 Adwords Workshop

The Topic Targeting

Adwords Display Targeting

Page 14: Display Network Campaign Setup - Day 3 Adwords Workshop

The Gender and Age Targeting

Adwords Display Targeting

Page 15: Display Network Campaign Setup - Day 3 Adwords Workshop

Group Activities

Page 16: Display Network Campaign Setup - Day 3 Adwords Workshop

The Dimensions

Adwords Campaign Analysis

Page 17: Display Network Campaign Setup - Day 3 Adwords Workshop

The Dimensions

Adwords Campaign Analysis

Page 18: Display Network Campaign Setup - Day 3 Adwords Workshop

Demo Google Analytics custom Reports Setup for Adwords Campaign Analysis and Optimization

Page 19: Display Network Campaign Setup - Day 3 Adwords Workshop

Setting Up of Remarketing Lists Using Google Analytics

Page 20: Display Network Campaign Setup - Day 3 Adwords Workshop

Setting Up and Optimization of Remarketing Campaigns