disrupt or be disrupted new product...

NEW PRODUCT INNOVATION

DISRUPT OR BE DISRUPTED

Lewis Ng

Chief Business Officer

PropertyGuru Group

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With the rapid digitization of our lives,

means that technology-powered

solutions will be needed to meet the

sheer scale and efficiency needs of the

property sector in the years ahead.

“

”Hari V. Krishnan

CEO of PropertyGuru Group“The Future of Proptech in Asia lies in AI, VR and Blockchain”, Tech In Asia

The utilization of innovative

technology that aims to make

real estate transactions

more efficient.

Let’s Talk#PROPTECH

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The Future is Digital

Rapid Urbanisation 40 out of 47 of the

world’s fastest growing cities are located in Asia

Evolution of Smart Cities which

requires highly data-driven, as well as

extensive data collection and analysis

Boom of the Millennials who are

technologically savvy, with distinctive expectations

Asia Pacific is

at the forefront

of Proptech investment

Source : CB Insight, 2017

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3 Trends#PROPTECH“

”

PropTech is one small part of the wider

digital transformation of

the property industry.

First accepted definition of Proptech by Baum and Dearsley

1 | Big Data#PROPTECH

ACTIONABLE DECISION MAKING

‘Smart Nations’, Smart Cities’ drive the need for an artificial interpretation of data to make actionable decision making.

OPERATIONAL EFFICIENCY

“in the cloud”Achieve operational scale and agility focusing on

innovation instead of infrastructure management

MARKETING THE RIGHT MESSAGE,

TO THE RIGHT PERSON,

AT THE RIGHT TIMEFuel business growth by bringing together people,

data and processes

ePropertyTrack - Making Data Work For You

Capture Booking Data. In Real Time.With 24/7 access to real-time inventory status as well

as online payment confirmation, developers can

massively increase their conversions.

Track Data to Optimize Sales.Real-time automated reports allow for developers to

observe and review performance on the go, as well as

new strategies to get the best out of sales.

2 | Immersive & Interactive Visualization#PROPTECH

From Anywhere In The World

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Rise of Drones

Aerial perspectives & 3D

mapping = DESIGN & PLANNING

Live construction visualization =

PROJECT MANAGEMENT

Data gathered from inaccessible

areas = SAFER, FASTER

INSPECTIONS

3 | Artificial Intelligence#PROPTECH

MACHINE LEARNING that could

pinpoint customer’s needs and adapt

with their changing preferences

IMAGE RECOGNITION that allows

customers to classify, tag and

organize in real-time

BOTS that never sleep to

automate processes

Artificial Intelligence & Personalization

AI-enabled hyper-

personalized search

Are You Prepared?

Immersive

Experiences

Personalization

Service

ExcellenceSales

Effectiveness

#PROPTECH

IN PRACTICE

The Challenge

Creative (Clicks)

From Clicks to Sales

300,000

Website200,000

Registration Form2,500

Qualified for Loan50

Booking40

Sales20

Activities and

dollars are

spent marketing

to the many,

only impacting

the few.

PROPERTYGURU MORTGAGE PRE-QUALIFIER

FIRST IN SOUTHEAST ASIA

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PropertyGuru Mortgage Pre-Qualifier

Of millennials

can’t afford to

purchase a

home*

M’sians prefer to own

their home than to rent one

loan rejection

rate in 2018

would like to purchase

their own property within

the next 6 months

Of that, 37% of

Malaysians are

looking for homes

in the affordable

category

(RM300,000-

RM500,000)

PROPERTY PRICE : 4.4X the median income

60%

71%

53%

92%

Home Ownership – A Distant Dream

OWN YOUR HOME

PropertyGuru Mortgage Pre-Qualifier enables property

seekers to increase their chances of securing mortgages

Empowers property seekers to make informed property

decisions and avoid disappointment of home loan

rejection further down the property purchase process

Comes with actionable insights from reputable financial

advisors to help property seekers qualify for mortgages

which would help them attain their aspired homes

disrupt or be disrupted new product...

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