disrupting the worlds event apps. event discovery in the era of meta-search

25
So many places to visit Event discovery Disrupting the world’s events apps in the era of meta search

Upload: tenqyu

Post on 07-Apr-2017

264 views

Category:

Technology


0 download

TRANSCRIPT

Page 1: Disrupting the worlds event apps. Event discovery in the era of meta-search

So many places to visit

Event discovery Disrupting the world’s events apps

in the era of meta search

Page 2: Disrupting the worlds event apps. Event discovery in the era of meta-search

It is likely that when you book your holiday this year you will use a website like Expedia, Cheapflights, or TripAdvisor

Page 3: Disrupting the worlds event apps. Event discovery in the era of meta-search

You likely will spend time comparing

options easily and cost-effective.

Page 4: Disrupting the worlds event apps. Event discovery in the era of meta-search

Meta-search has rapidly emerged as a mega-trend in recent years to become one of the leading methods for consumers to find the cheapest deal for flight or hotel accommodation resulting in significant change to the distribution landscape for hotels and airlines.

Page 5: Disrupting the worlds event apps. Event discovery in the era of meta-search

Globally there are many suppliers for this typ

e of service

Aggregators

Page 6: Disrupting the worlds event apps. Event discovery in the era of meta-search

How does it worrrrk?

Page 7: Disrupting the worlds event apps. Event discovery in the era of meta-search

Funnel

You need

Box Sieve

Push & Pull APIs UX & AlgorithmsData Model &Mapping Logic

things3

+ Analytics

Page 8: Disrupting the worlds event apps. Event discovery in the era of meta-search

…and execute on a defined process

Contract Source content

Verify status

Caches & Algorithms

Supplier to consumer

Consumer to supplier

Web/app traffic

Search inputs

Aggregate & Display Referral

Page 9: Disrupting the worlds event apps. Event discovery in the era of meta-search
Page 10: Disrupting the worlds event apps. Event discovery in the era of meta-search

Great content With greater speed and convenienceWithin Context

And this matters because

is great

that’s great!

Page 11: Disrupting the worlds event apps. Event discovery in the era of meta-search

…and how do these companies earn money?

Merchant Model: In this model, hotels sell rooms to the aggregator in bulk at discounted or wholesale prices. The aggregators then sell them to customers at a markup price. This is the most commonly used model, and it benefits both parties.

Page 12: Disrupting the worlds event apps. Event discovery in the era of meta-search

…and how do these companies earn money?Agency Model: This is a commission-based model wherein hotels give aggregators commissions based on business bought. In this model, the hotels list their services, and the aggregators don’t have to buy anything up front. This is beneficial for hotels, as it gives them the freedom to price their rooms as per the demand scenario.

Page 13: Disrupting the worlds event apps. Event discovery in the era of meta-search

And that is important why?!?!!

Page 14: Disrupting the worlds event apps. Event discovery in the era of meta-search

The fight for the customer interface

Page 15: Disrupting the worlds event apps. Event discovery in the era of meta-search

Something interesting is happening.

Page 16: Disrupting the worlds event apps. Event discovery in the era of meta-search

where the costs are and interface with a huge

number of people where the money is.

Aggregator

Suppliers

CustomersAggregators are working on thin layers that sit on top of vast supply systems

Page 17: Disrupting the worlds event apps. Event discovery in the era of meta-search

The one who controls what the customer sees controls the world

Hypothesis

Page 18: Disrupting the worlds event apps. Event discovery in the era of meta-search

So why does the same thing not exist for Events?

Page 19: Disrupting the worlds event apps. Event discovery in the era of meta-search

… actually there is

Page 20: Disrupting the worlds event apps. Event discovery in the era of meta-search

Mind blown!

Page 21: Disrupting the worlds event apps. Event discovery in the era of meta-search

As consumers are used to having the Internet in the palm of their hands and want the information that they are looking for quicker than ever before, less and less consumers, want or feel the need to trawl through several sites for the best deal, they expect to find it all in one place and for events, that place is now

Page 22: Disrupting the worlds event apps. Event discovery in the era of meta-search

drop!in allows consumers to search for events across several sites by consolidating the results in a

comparative format for example price and distance which simplifies the buying decision for the consumer.

Page 23: Disrupting the worlds event apps. Event discovery in the era of meta-search

to offer consumers a better accessibility of events than if a consumer spoke with the organizers on their own.

Page 24: Disrupting the worlds event apps. Event discovery in the era of meta-search
Page 25: Disrupting the worlds event apps. Event discovery in the era of meta-search

https://itunes.apple.com/us/app/drop!in/id1038351294?mt=8