disrupting traditional leadership: flock behavior in communities

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Disrupting Traditional Leadership: Flock Behavior in Communities Maggie Fox, Social Media Group @maggiefox

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Leaders lead and followers follow, right? Not always. Researchers into bird behavior have identified that a few well-placed, co-ordinated "followers" can shift the direction of a flock of hundreds. What are the implications of that for businesses and online communities undergoing change. Can the followers lead?

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Page 1: Disrupting Traditional Leadership: Flock Behavior in Communities

Disrupting Traditional Leadership:Flock Behavior in Communities

Maggie Fox, Social Media Group@maggiefox

Page 2: Disrupting Traditional Leadership: Flock Behavior in Communities

How do birds do this?

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They do it by staying in context.

By observing and maintaining a set distance from nearby flock members.

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Much like aerial performance teams…

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…and financial indicators.

It’s all about where you arein relation to everyone else.

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So?

Generally, flocks followleadership groups with the most members.

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But new research and mathematical modeling by Hai-Tao Zhang, a physicist at the University of Cambridge, shows that a much smaller, more distributed

group of birds can change thedirection of an entire flock.

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Separation: steer to avoid crowding local flockmates

Alignment: steer towards the average heading of local flockmates

Cohesion: steer tomove toward theaverage position oflocal flockmates

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Distribution.

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Allegiance.

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CommunicationCommunication.

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RevolutionsRevolutions…

ElectionsElections…

Networked communitiesNetworked communitiesof all kinds...of all kinds...

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Some stuffto think about…

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What would thetechnology look like?

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Could we haverevolutions insurprising places?

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Social businessSocial businessin action?in action?

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