Disruption X TheoryU

New Paradigms Creative Crossings Exponential Growth

Nicki Friis Innovation Strategy, Entrepreneurship & Exponential Technologies. Partner at Ideanote

Consumers are changing behaviors

1988

Emp. 145.300

Rev. $10 bill.

Earnings $589 mill.

2012

Emp. 13.094

Rev. $4 bill.

Loss $1.4 bill.

2012

Emp. 13

Acquisition

$1 bill.

gain

pain

gain

pain

Things never went back to normal

When technological revolutions break through, things don’t go back to normal.

*40% of the worlds largest companies will be gone in 10

years.

(Not a quote by Steve)

*(Analysis from Babson Olins School of Economics, 2014)

When THINGS are CHANGING, & new OPPORTUNITIES and THREATS arise… …then it’s time to RETHINK YOUR BUSINESS

IT IS DIFFICULT FOR LARGE ORGANIZATIONS TO FREE THEIR MIND FROM CORPORATE THINKING�

ONLY INCREMENTAL IMPROVEMENT

MINDSET INWARD ORIENTENTED NOT THE CORE CORPORATE

BUREAUCRACY

Incremental ambitions

Limited desirability to change

Lack of management

support & focus

Focus on internal issues

Limited customer understanding

Fear of losing existing

business revenue

“On top of daily work”

Product/technology focus

No structures in place to drive creativity

& innovation

Long and complicated decision processes

Too many stakeholders and opinions involved

Corporate culture

and mindset

Life is like a landscape. You live in the midst of it but can describe it only from

the vantage point of distance. - Charles Lindbergh

SOURCE: The Golden Circle, Simon Sinek

In sum:

Theory-U refers to the blind spot as the inner place from which we operate and which is often neglected we should pay attention to when we

want to solve problems that we face.

The fish is the last one who will discover water

Disruption “When the pace of development within the sector/product exceeds the incumbents ability to adjust skills and/or business model.” - Anders Hvid

Innovation “Creativity is thinking of something new. Innovation is the implementation of something new.” - Paul Sloane

≈ Creativity that creates value?

Add me on LinkedIn ;o) - Nicki Friis