disruptive innovation pushing the boundaries · guide through change “steady hand on the...
TRANSCRIPT
4/4/2017
Pathway Health 1
Disruptive Innovation Pushing the Boundaries LISA THOMSON
CHIEF MARKETING AND STRATEGY OFFICER W W W. PAT H WAY H E A LT H . C O M
© PATHWAY HEALTH 2017
Objectives ◦ Understand the concept of disruptive innovation and its
impact on your operation
◦ Develop a “leapfrog” mindset for creating change and sustainability
◦ Identify how to lead through uncertainty with 3 key strategies - positioning for success
© PATHWAY HEALTH 2017
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 2
Reality
© PATHWAY HEALTH 2017
The “C” Word
Change
Complacency
Creativity
© PATHWAY HEALTH 2017
Leadership in Health Care CONCEPT TO PRACTICE
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 3
© PATHWAY HEALTH 2017
Redesign of Health Care
Lower Cost
Quality Expectations
Patient Centric
Post Acute Care Figure out a better way of doing things Uproot existing systems in favor of new approaches that simplify processes Reach new markets Health System Collaboration – Across Continuum PAC is The Center of Change
© PATHWAY HEALTH 2017
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 4
© PATHWAY HEALTH 2017
© PATHWAY HEALTH 2017
How? Where to Begin?
What do we need to Change?
Change DISRUPTING STATUS QUO
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 5
Disrupt
disrupt: (verb dis·rupt \dis-ˈrəpt\) to cause (something) to be unable to continue in the normal way; to interrupt
the normal progress or activity of (something)
© PATHWAY HEALTH 2017
Innovate Innovate: (verb ˈinəˌvāt/) make changes in something
established, especially by introducing new methods, ideas, or products. "the company's failure to diversify
and innovate competitively“ introduce (something new, especially a product). "innovating new products,
developing existing one
© PATHWAY HEALTH 2017
Disruptive Innovation
An innovation that creates a new market and value network and
eventually disrupts an existing market and value network, displacing established
market leading organizations, their products/services and alliances.
© PATHWAY HEALTH 2017
Harvard professor Clayton M. Christensen
4/4/2017
Pathway Health 6
Disruptive Leadership - PAC
Competitive Pressure to Innovate
Shake Up Established Marketplace – Reimagine
Shake up Slumber “within”
© PATHWAY HEALTH 2017
Disruptive Innovation Three key ingredients:
© PATHWAY HEALTH 2017
Effi
cie
ncy
Enabling Technology
Co
llab
ora
tio
n
Innovative Business Model
Ou
tco
mes
an
d V
al P
rop
Coherent Value Network
Disruptive Forces LEADERSHIP UNDERSTANDING
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 7
Disruptive Forces In Health Care
1. Transition to VBP Reimbursement • More affordable • Higher Quality • Lower Reimbursement
2. Shift – Acute to Community – New Models • Post-Acute Care importance • APMs • Medical Models
3. Quality Measurement and Expectations
4. Advances in health information and technology
5. Advancements in technology and provider/consumer expectations • Telemedicine • POC testing • Virtual or eConsultation • Wearable technology • Efficiencies
Swift Changes
© PATHWAY HEALTH 2017
Disruptive Forces In Health Care
6. Shifting demographics • Older • More Diverse • Larger income disparities • Greater access
7. Projected provider shortages • Proper match - necessary care and best provider
8. Informed and involved patients • Greater access to care • Choice • PAC options and opportunities
9. Increasing regulations • RoP • Others
10. Shrinking access to capital if not innovative
Swift Changes
© PATHWAY HEALTH 2017
Response to Change ASSESS . PREPARE
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 8
Organization Traits: Preparing for Change
Assess Organization … •Resilient •Nimble •Evolving •Innovative
© PATHWAY HEALTH 2017
Necessary Leadership Traits Look within yourself: •Agility
•Break out of mental comfort zones
•See beyond your mental blind spot
•Use all brain power available to you
© PATHWAY HEALTH 2017
Leap Frogging Your Competition Innovation - Moving Forward – Business Breakthroughs
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 9
“Leap Frogging Mindset” – Soren Kaplan
Leadership Competencies Essential for Success in Today’s Unpredictable World
1. A Leapfrogging Mindset
2. Boundary Pushing
3. Data-Intuition Integration
4. Adaptive Planning
5. Savoring Surprise
Harness the Power of Surprise for Business Breakthroughs
© PATHWAY HEALTH 2017
A Leapfrogging Mindset •Rapid/swift change made by an organization to a higher level of development
•Creating or doing something radically new or different that produces a significant leap forward
•Posses an unyielding desire to create a breakthrough – NEW Service • Adding a new level of value to:
• Customers
•Market
•Organization
• Develop/Design-”leap frog” project
Soren Kaplan
© PATHWAY HEALTH 2017
Boundary Pushing Push Boundaries on two levels
1. Personal ◦ Style
◦ Preparation
◦ Diverse team – broaden mindset and creative problem solving
2. Strategic Perspectives – push limits ◦ Colleagues
◦ Teams
◦ Organizations
◦ Partners
Soren Kaplan
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 10
Data-Intuition Integration •Data Strategy •Data Literacy •Analytics •Data=Competency=Quality •Source inside and outside the organization •Data Val Prop •Use your “gut”
Soren Kaplan
© PATHWAY HEALTH 2017
Adaptive Planning
•Taking action to drive results
•Modifying assumptions and approaches accordingly
•These new insights shape our future strategies, plans, and actions, which are better aligned to the needs of the market.
•Action leads to results leaders learn from the actions modify assumptions and approaches
Soren Kaplan
© PATHWAY HEALTH 2017
Savoring Surprise Surprises • Failures
• Successes
• Unexpected technological advancements
• Competitive moves
• Customer feedback
• Political and regulatory shifts
• Find it by accident!
• Other unforeseen events.
Surprises are an inevitable part of business - strategic tool - agile
Soren Kaplan
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 11
No Matter What… Break the rules & write new ones
◦ “normal” doesn’t exist
◦ Market is constantly changing
◦ Aim is always to be at its forefront
Open-minded ◦ Be open to explore new opportunities, technologies, tools, markets, etc.
◦ Evaluate where they have the most opportunity to succeed.
Decisive • Even if some decisions involve “gut feels,” disruptive leaders need to tell
their teams precisely what they want, when, and why, then help them to make it happen.
© PATHWAY HEALTH 2017
Summary Disruptive Leader
Be curious – ask why
Self Confidence
Leading Edge - Agility
Build your Intellectual
Bank
Diversify Your Circle of
Influence
© PATHWAY HEALTH 2017
Where to Begin PREPARE.PLAN.IMPLEMENT
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 12
Innovation – Leadership Strategies
Understand
Observe
Visualize
Evaluate and Refine
Implement
© PATHWAY HEALTH 2017
© PATHWAY HEALTH 2017
Integrated Care Models FUTURE STATE
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 13
© PATHWAY HEALTH 2017
Where to begin… Understand the market and what needs to change
Collaboration at all levels – skin in the game!
Guide through change ◦ “Steady hand on the tiller” – not to steer the same course but to steady the course
during change
◦ Communication
Pursue the truth – what is working and what is not ◦ Disruptive leaders empathize with their teams and involve them in their thinking.
◦ Take your staff on the journey with you – roles and opportunities
© PATHWAY HEALTH 2017
Critical Success Factors
Indispensability
Reinvent the Patient Experience
New Revenue Cycle
Diversify – Integrated Specialization
Mindset of Well Being
New Horizons
Embedded Innovation
Leverage New Technology
Transformational Leadership
Culture of Responsibility and Accountability
-Insigniam Holding, LLC.
Commitment
Capacity
Reinvention and Innovation
-Insigniam Holding, LLC.
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 14
Innovation Thoughts for Consideration
© PATHWAY HEALTH 2017
The Lone Innovator
“Successful innovation is not a single breakthrough.
It is not a sprint.
It is not an event for the solo runner.
Successful innovation is a team sport.”
—Quyen Nguyen
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 15
Innovation
Retail Clinics
Staffing Model
Work design - reimagine
◦ Certified and non certified
◦ Workforce scheduling – reimagine - empowerment and ownership
SME – create new leaders
Organization Data
Self Assessment – today and future
Reimagine care
Telemedicine
eConsultation PCP and Specialty
Re-conceptualize customers, and understanding their motivators
Tap into the skill sets of tomorrow's successful healthcare leaders
Create the standard of practice – NEW!!!
Considersations
© PATHWAY HEALTH 2017
Innovation
Clinical leader redesign
Hire data analytic individuals – managing data and determining competencies and education needs
POC - lab, diagnostics
Chronic disease process
Clinical documentation - truly going paperless
Customer experience model – Starts with the leader
Disease state program - PAC
Find difficult customers and make them shine!
Transitions of care
Comfort and Recovery Suites
Rent apartments to PAC
Admission Suites
Considersations
© PATHWAY HEALTH 2017
Final Thoughts
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 16
How to Manage Disruptive Innovation
Having a clear vision of the future
Challenging employees to be better than they think possible
Forgiving mistakes and learning from them
© PATHWAY HEALTH 2017
© PATHWAY HEALTH 2017
Remember That The
Airplane Takes Off Against
The Wind, Not With It
-Henry Ford
Start simple and small. Success is built on replicating effective principles.
© PATHWAY HEALTH 2017
4/4/2017
Pathway Health 17
Questions and Final Thoughts
© PATHWAY HEALTH 2017
Disruptive Innovation Pushing the Boundaries LISA THOMSON
CHIEF MARKETING AND STRATEGY OFFICER W W W. PAT H WAY H E A LT H . C O M
© PATHWAY HEALTH 2017
Resource
© PATHWAY HEALTH 2017
•“Precision medicine” reduces costs and makes good on the promise of personalized care •Disruptive business models improve quality, accessibility, and affordability by changing the way hospitals and doctors work •Patient networks enable better treatment of chronic diseases •Employers can change the roles they play in health care to compete effectively in the era of globalization •Insurance and regulatory reforms stimulate disruption in health care